• Oversee all digital strategy/buying for accounts under my supervision (current account Air New Zealand)• Guide teams Media Plan Development, Campaign Execution/Management, and Media Performance• Day-to-day go to for clients (10 contacts)• Facilitate education internally and client side (via industry events/cross training/media days, etc.)• Responsible for internal agency revenue goals (inclusive of Social & Trading Desk departments)• Held accountable to achieve branding goals & strict ROAS goals • Helping ANZ activate media via their first DMP (Adobe) integration

• Collaborated with planning team to always push boundaries and drive innovation and fresh thinking for Toshiba products (challenger brand compared to competitive set)• Educated client through industry events to constantly stay abreast of new trends • Set specific digital objectives and monitored progress across branding and direct response campaigns

• On-boarded Nordstrom account and helped grow team to service all day-to-day activities • Worked across multiple accounts during tenure (Arco, Saban and Nordstrom)• Key member of Adaptive Marketing leadership team (The LOOP)

• Planned/Executed million dollar digital campaigns for all of KSL’s clients (i.e., PetSmart, UGG, Toshiba, City National Bank)• Attained healthy monthly profits on executed campaigns• Analyzed various digital vendors/platforms, Ad pricing, placements and buying models to effectively/efficiently accomplish campaign goals• Bought media traditionally (vendor direct - IO) and programmatically (DSP to SSP)• Provided digital expertise and exceptional customer support to account teams• Maintained tracking system of authorized budgets, IO’s, Net/Gross invoices, reconciliation and profitability• Responsible for negotiating the best placement, highest value-add, and optimal use of budgeted funds

Account Experience: PetSmart, Telebrands, City National BankKey areas of Responsibility:Responsibilities include, but not limited to:Media Planning (Traditional & New Media) and ExecutionClient, Publishers & Internal RelationshipsStrategic ThinkingCommunicationContinuous LearningExperienced in:Media vendor negotiationResearch tools such as comScore, etelmar, Google Insight, Nielsen Adviews, Nielsen Galaxy, and Simmons One-ViewAdserving technologies such as MediaMind and Google Adwords Media Software: STRATA (SBMS) Demonstrating the ability to generate and present well-considered ideas and solutionsIntegrated Media campaignsManaging day-to-day implementation, and optimization of campaign activitiesManaging campaign authorizations, budgets, and reconciliation processManaging estimate/purchased/reconciliation billing process