Tomas Rios Email & Phone Number

Washington, Dc, Us

Stockholm, Stockholm County, Se

Boston, Ma, Us

- Delivered advertising campaigns for clients by managing a network of over 100 media publishers- Drove native advertising strategies that capitalize on publishers’ podcast, newsletter, sponsored post, and advertorial products to boost ad engagements- Increased campaign delivery efficiency for Firefox New Tab, Syndicate’s largest source of revenue generation ($200-300k per month), by implementing a Trello workflow that reduced redundancy - Managed acquisition activities for Syndicate’s purchase of Digg.com to include managing inventory, revenue, and the implementation of processes to track ad performance on the site- Improved product presentation and drives sales by updating publisher pages on the Syndicate network to provide clarity around product features, prices, and performance- Established performance standards for the network by implementing publisher benchmarks

Washington, Dc, Us

- Grew NPR’s revenue by managing high-value ad campaigns ($100k - $1mil each), approving creative assets, evaluating pricing, and maximizing inventory to ensure the success of NPR’s programmatic display business.- Vetted the viability of partnerships with third party vendors by researching work portfolios, conducting screenings, and evaluating vendor offerings before initiating work engagements.- Established new, sustainable streams of revenue for npr.org by prospecting and securing ad network partners with long-running programmatic campaigns.- Guaranteed the organic delivery of digital advertising by using Integral Ad Science to not only monitor the quality and value of ads, but also ensure that NPR is aligned to industry standards.- Helped NPR’s Dynamic Midroll business grow revenue by $5 mil in 2018 by assisting with the preparation of automatic advertisements.

Washington, Dc, Us

- Managed ad campaigns and helped establish processes for NPR’s growing podcast network.- Supported the launch of new NPR podcasts (What’s Good with Stretch and Bob; Up First) by working with cross-functional departments to review the production, promotion, and projected revenue generation of new shows.- Managed 25-40 ad campaigns valued at $5k - $750k each, resulting in an average of 150-200 campaigns being managed per year. - Facilitated the development of audio commercials by coordinating weekly sponsor meetings with premium NPR podcasts (Up First, NPR Politics, Ask Me Another) and arranging recording activities for over 100 sponsorship ads per week.- Optimized performance toward client KPIs by monitoring inventory and implementing campaign placement strategies that would maximize returns.

Washington, Dc, Us

- Managed 25-35 Digital Advertising Campaigns from beginning to end including but not limited to: pre-launch, analytics, post-launch- Worked effectively with multiple departments to ensure campaign success-Analyzed podcast listening trends to help determine pricing strategy in a fast-growing industry- Implemented, monitored, and optimized online sponsorship campaigns using Adswizz, Google Ad Manager 360 and other ad trafficking tools in a timely and accurate manner- Analyzed digital inventory to determine what is performing best for sponsors based on click-through rate, viewability, and user engagement- Completed in-depth campaign reporting on a daily basis- Communicated with internal departments (marketing, sales), and external sponsors

• Ensure that campaigns are delivered in full by using our network of publishers• Manage publisher relationships by providing reports, monitoring performance and tracking quality• Monitor KPIs for advertisers to guarantee campaign goals are met• Use DoubleClick for Publishers to track, analyze and deliver campaigns• Utilize Integral Ad Science to monitor traffic quality and guarantee organic delivery• Create and analyze detailed reports about the statuses of new and existing campaigns• Produce insertion orders for publishers based on campaign needs and profit margin• Create monthly, quarterly and yearly revenue summaries for publishers

•Maintain internal SharePoint website by updating content, granting access and creating web parts for clients•Utilize SharePoint to manage internal social media website•Process client space reservation requests and ensure optimal workspace occupancy•Set up and maintain client meeting rooms including catering and audio visual equipment•Process, manage and record incoming and outgoing mail•Conduct a daily survey of the building occupancy •Provide clients with technical support for standard office equipment•Organize on-site events for clients

Falls Church, Va, Us

• Maintained Northrop Grumman Information Systems intranet by updating numerous webpages• Conducted professional interviews for various newsletters run by Northrop Grumman• Assisted the director of the Communications department with video productions• Created and organized a monthly newsletter that was distributed to the Information Systems sector• Supported Northrop Grumman Information Systems Facebook page with regular posts• Used SharePoint to update web content• Packaged and shipped materials for Northrop Grumman trade shows

Menlo Park, Ca, Us

• Worked as an administrative assistant at a real estate company, doing data entry and office organization• Assisted a warehouse manager assembling various products and stocking materials• Worked at a corporate gym as a representative doing administrative and customer service tasks

• Received inbound customer service calls averaging 175 to 300 calls per day• Identified sales needs through open-ended questions• Sold new services to existing customers while upgrading current services• Renewed customer contracts, reviewed accounts and provided consultative sales

Bachelor Of Arts (B.A.), Communication

Education record