• Responsible for the US Market annual brand planning process, implementation and execution of consumer and trade marketing programs. • Jointly responsible with the Commercial Director for cross-functional project implementation on brand strategic planning, pricing, promotion and advertising strategies. • Jointly responsible with the Commercial Director and Company CEO for establishing budgets, performance specifications and sales estimates. • Tracking on industry and consumer insights to identify growth opportunities, drive innovation on product development and implement marketing initiatives. • In charge of developing projects and strategies for building and executing year-round brand engagement through partnerships, trade shows and conventions, social media and other marketing vehicles.• Measuring and creating reports for the Board of Directors of marketing activities and making strategic recommendations based on analysis of ongoing trade and consumer promotion programs. • Monitor product catalog and company compliance according to the specific requirements on each state.• Direct communication and collaboration with distributors´ sales teams for feedback about successful strategies per city, region or state.

• Advisor in the functions of planning, programming and budgeting of the general operational project of the foundation.• Planning, programming and budgeting of prevention and security projects to be financed and implemented directly.• External advisor for non-profit organizations for the preparation, funding and implementation of prevention, security and social development projects.• Supervision of the functions of strategic communication of the foundation, website and social networks.

• External advisor on projects and planning functions for the closing process of the Municipal Public Administration (APM) 2018 – 2021.• Work with the Private Secretariat of the Municipal President, general directors and area directors.

• General administration of the new company: accounting and finance, payroll and HR, inventories, supplier development, accounts payable, process design and mapping, development of guidelines and protocols.• Integration of reports and direct reporting to the Board of Directors.• Design for the short- and medium-term implementation of Lean Company methodology systems: Lean Service, Lean Health and Lean Marketing.• Coordination in the implementation of projects in strategic alliance with the Cinvestav / Langebio Advanced Genomics Unit.• Coordination of the program for the massive application of PCR tests for the detection of COVID-19 at own facilities and in companies and organizations.• Sales management and business development: traditional marketing and digital marketing, development of corporate opportunities, development of government markets, development of the direct consumer market, supervision of the company's strategic communication.• Exploration and development of proposals and strategic alliances with private initiative, research entities, chambers, associations and international bodies.

• Development of projects for the expansion and globalization of Mexican companies in their current export markets.• Work with a network of more than 40 Specialized Technical Consultants (CTEs) in Mexico and in more than 15 countries for the design and implementation of the globalization project of each company.• Consultant for companies and chambers in the United States for the search and development of suppliers in Mexico.• Advisor in coordination with the Chamber of Industry and Commerce Costa Rica – Mexico (CICOMEX) to Mexican and Central American companies for the development of export and import projects.• Market research for the detection of buyers and development of distributors in Mexico for companies in the United States of the agribusiness sector.• Consulting for SMEs on issues of innovation and scaling-up with Lean Company and Project Management Institute (PMI) methodologies.

• External advisor for the design and implementation of the Globalization Program –iGTO Program– for the globalization of Guanajuato exporting companies in any of the 6 modalities of implementation abroad.• International liaison for the elaboration of the directory of Specialized Technical Consultants (CTEs) in more than 15 target markets; made up of chambers, associations, private companies and government entities.• Planning and management of events to promote globalization, such as the Michigan Minority Supplier Development Council (MMSDC) and the Texas Investment Summit.• Direct work with companies and globalization executives of the 4 sectorial directorates of COFOCE in the preparation of their globalization projects; sectors: 1) Fashion / Clothing, 2) Industries and Services, 3) Agribusiness and 4) Construction / Decoration / Crafts. • Coordination with the General Directorate of Digital Market and Competitiveness for the integration of intellectual property services, international legal advice, logistics, digital transformation, global marketplaces and commercial intelligence.• Coordination with the General Directorate of Training and International Certifications in the management with the CTEs for the integration of webinars to the COFOCE Academy digital platform, in addition to the provision of face-to-face training.

• Digital Agenda for the State of Guanajuato: participation in UG INNOVA Tecnoparque in the coordination of the project assigned by the Secretariate of Innovation, Science and Higher Education (SICES) and the National Chamber of the Electronic, Telecommunications and Information Technology Industry (CANIETI).• Guanajuato TALEN-TIC 2018: responsible for the planning and execution of the statewide competition with the support of SICES and CANIETI. Promotion and coordination in more than 50 higher education institutions in the state.• Digital marketing: opening and coordination of social media activities for the VIDA UG Ecosystem and for the Digital Agenda and Road Show Bajío 2019 projects; integration, training and coordination of the team of 4 internship students for the creation and proofreading of graphic and audiovisual content on Facebook, Twitter and YouTube.• Roadshow Bajío 2019: coordination of the national event between UG and Volkswagen de México (VW); planning, programming and budgeting of the event, elaboration with VW of the program proposal and work project.• Institutional Entrepreneurship Program: Coordination of program activities with entrepreneurship officials from the 4 campuses, 13 divisions and 11 high schools of the UG High School System.

• Direct supervision of 4 departments: 1) Social Service, 2) Internships, 3) Alumni Relations and 4) Innovation and Entrepreneurship Program, in the largest division of the UG with 7 bachelor's degrees, 6 master's degrees and more than 3,000 students.• Management and monitoring of collaboration agreements with public and private entities between academia, private companies and government entities.• Linkage with the Automotive Cluster of Guanajuato A.C. (CLAUGTO) for the participation of students and teachers in projects of the Human Capital Development and Innovation and Technology committees.• Coordination with the Academic Secretariate and Outreach Office for the design and implementation of an Institutional System for the Registration and Monitoring of Professionalization Internship throughout the UG.• Supervision of the 4 coordinators for the accreditation and certification processes before national and international organizations of the 7 bachelor's degrees and 6 master's degrees.• Redesign and reactivation of the Innovation and Entrepreneurship Program, complementing the organization of events with follow-up and pre-incubation phases by UG and external mentors.• Planning and organization of the 1st and 2nd editions of the International Innovation and Entrepreneurship Week with the participation of internationally recognized instructors and visitors from Japan, France and Colombia.• Invited as a High Impact Mentor by the Agrobioteg Innovation Park for the Bajio Binational Innovation Node (NoBI) of the National Science and Technology Council (Conacyt).

Professor of Innovation and Competitiveness in the International Business Program

• Responsible for the selection of 7 team members for this new coordination.• Co-responsible with the Information Systems and Technologies Office (DSTI) in the process of design and implementation in a digital platform of a Catalog of Goods and Services in accordance with the Classifier by Object of Expenditure (COG) and within the scheme of Results-Based Budgeting (PbR).

• Direct supervision of 3 team members and direct work with 23 general directors of the City Government and 23 planning coordinators. • Co-responsible with the Municipal Planning Institute of Irapuato (IMPLAN) of the process of updating the Municipal Development Plan 2013 - 2040 (PMD) and its alignment with federal and state planning documents.• Responsible for the preparation and annual update of the Municipal Government Program (PGM) in accordance with the PMD and aligned with the federal, state and municipal planning documents.• Coordination and joint responsibility with the Municipal Treasury (TM) and the General Directorate of Social and Human Development (DGDSH) of the process for the preparation of the Annual Operative Programs (POA) in the 23 dependencies.• Coordination and co-responsible for the design and implementation of the Evaluation and Monitoring System (SES), an online project management platform in real time for more than 350 POA projects.• Responsible for the planning process of the annual Mayor´s State of the City event, coordinating the 23 dependencies and entities of the APM in their functions and responsibilities before, during and after the event.

• Project coordinator with multidisciplinary and multinational teams of national and international subcontractors such as translators, proofreaders, editors and multimedia agencies in national and international translation projects, for clients such as Nike, Intel, Home Depot and the Oregon State Government.• Responsible for supervising the external design of a translation project management platform.• Translator and proofreader for internally processed translations from English to Spanish.

• Promoted as New Market Agent for the opening of an agency without a book of business, since the first year, 1st Place in sales of auto insurance policies for the Southwest District of Portland, OR.• Responsible for a market research project for Washington County and for the Hispanic market in Portland and Salem, OR.• Member of the Multicultural Markets Council as an advisor for the Hispanic Market in the Pacific Northwest area and in the organization of the 1st Conference on Multicultural Markets in the Pacific Northwest.

• Responsible for the reengineering of the administration, human resources, purchasing, technology and marketing of a restaurant with 20 employees.• 100% increase in the portfolio of corporate clients for on-site and off-site services.• Participation in four editions of the Cervantino International Festival (FIC) as a supplier of food to technical and administrative personnel, being the supplier with the highest sales of all those registered.

Professor of Introduction to International Commerce in the International Business Program

• First Coordinator of Monitoring and Evaluation in order to reactivate inactive programs and agreements, analyze new opportunities, and negotiate and implement new national and international programs.• Preparation of projects and proposal of international consortium agreements with the participation of two Mexican institutions, two from the United States and two from Canada.• Member of the Committee for the Internationalization of the University of Guanajuato that drew up the first Institutional Plan for the Internationalization of the University of Guanajuato.• Administration of 6 international academic exchange programs, among them the Amistad Program; responsible for its expansion program by incorporating the participation of teachers and administrative staff.• Planning and coordination of international activities at UG such as the 1st International Academic Mobility Fair.