Tomasz Boguszewski Email & Phone Number

Marketing Manager with more than 15 years of experience in managing marketing activities on regional positions within FMCG industry. Ability to develop the winning strategy and implement it according to the local market specifics and needs. Open-minded, innovative & creative solution-maker with a track record of developing new ideas & putting them into practice. Up to date with marketing & digital trends and digital consumer behaviour. Inspirational & strategic leader able to build, lead and motivate highly preforming teams (up to 40).Leadership:• built the winning team and led it to make Baltics one of the fastest growing BU in the CEE• achieved clear leadership on Baltic markets in the Energy Drinks category: the biggest value share ever, market share increase up to 50% • refreshed portfolio through implementation of innovative & out-of-the-box ideas, e.g.: Summer Edition in-out, co-pack consumer activationStrategy:• modified marketing strategy on local markets leading: more dynamic market shares growth • media strategy planning: focus on digital social channels, local Internet sites activation• 360-degree approach: in-store & on premise visibility, ambient advertising, media partnershipProject Management:• 6-8 Red Bull owned & over 100 Red Bull supported projects executed annually in each Baltic country, e.g.:˒ Red Bull Flying Bach (Vilnius, 2015)˒ Red Bull Soundclash (Vilnius, 2011)˒ Red Bull Flugtags (LV&EE) and Red Bull Soapbox Race (LT) 2008

Listed skills include Marketing Management, Marketing Strategy, Marketing Communications, Digital Marketing, and 14 others.

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  University Of Warsaw

  Journalism And Political Science