Marketing Manager with more than 15 years of experience in managing marketing activities on regional positions within FMCG industry. Ability to develop the winning strategy and implement it according to the local market specifics and needs. Open-minded, innovative & creative solution-maker with a track record of developing new ideas & putting them into practice. Up to date with marketing & digital trends and digital consumer behaviour. Inspirational & strategic leader able to build, lead and motivate highly preforming teams (up to 40).Leadership:• built the winning team and led it to make Baltics one of the fastest growing BU in the CEE• achieved clear leadership on Baltic markets in the Energy Drinks category: the biggest value share ever, market share increase up to 50% • refreshed portfolio through implementation of innovative & out-of-the-box ideas, e.g.: Summer Edition in-out, co-pack consumer activationStrategy:• modified marketing strategy on local markets leading: more dynamic market shares growth • media strategy planning: focus on digital social channels, local Internet sites activation• 360-degree approach: in-store & on premise visibility, ambient advertising, media partnershipProject Management:• 6-8 Red Bull owned & over 100 Red Bull supported projects executed annually in each Baltic country, e.g.:˒ Red Bull Flying Bach (Vilnius, 2015)˒ Red Bull Soundclash (Vilnius, 2011)˒ Red Bull Flugtags (LV&EE) and Red Bull Soapbox Race (LT) 2008
Spot Event Lab
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Spot Event Lab FounderSpot Event Lab Jan 2018 - PresentOlsztyn, Warmian-Masurian District, Poland
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Marketing Manager Baltic States (Lithuania, Latvia And Estonia)Red Bull Aug 2011 - Dec 2016Baltics• adapting global Red Bull marketing strategy to local markets including: consumer insights, ATL & BTL strategies, product & packaging portfolio, pricing and marketing investments• marketing budget control• building & management of 40 people team: recruitment, training, talent development, motivation• marketing projects management: sports, athletes, culture, consumer collecting• implementation of 360-degree approach (in-store & on premise visibility, ambient advertising, media partnership, etc.)• media strategy planning; innovative digital media initiatives generation, e.g. FB, Twitter, Instagram; Red Bull TV activation & local content production: increasing focus on digital social channels, local Internet sites activation• media expenses optimization: efficiency increased by 50% with budget decreased by 30% -
Field Marketing Manager / Sport & Event Marketing For BalticsRed Bull Sep 2006 - Jul 2011• building Sport & Events local marketing strategy and team from scratch• athletes program development• budget management• execution of the Wings Team and SBM program (driving Red Bull trial & increasing brand awareness among local consumers & students)• execution of over 50 sport and culture initiatives• supporting Sales Team during Sales Drive initiatives -
Event Coordinator PolandRed Bull Jun 2003 - Aug 2006• supported events programme creation from scratch; building the contact network of mass and sport event organizers• events planning, execution and controlling (POS materials, tools, budget, team, logistics, warehousing etc.) • in charge of Red Bull events along with S&E Manager; support for other departments during national projects -
On Premise MusketeerRed Bull Apr 2000 - Jun 2003 -
Sales Representative For HorecaElbrewery Jan 1997 - Mar 2000
Tomasz Boguszewski Skills
Tomasz Boguszewski Education Details
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Journalism And Political Science
Frequently Asked Questions about Tomasz Boguszewski
What company does Tomasz Boguszewski work for?
Tomasz Boguszewski works for Spot Event Lab
What is Tomasz Boguszewski's role at the current company?
Tomasz Boguszewski's current role is Marketing Manager with international experience ready for new exciting challenges.
What schools did Tomasz Boguszewski attend?
Tomasz Boguszewski attended University Of Warsaw.
What skills is Tomasz Boguszewski known for?
Tomasz Boguszewski has skills like Marketing Management, Marketing Strategy, Marketing Communications, Digital Marketing, Brand Management, Event Management, Fmcg, Integrated Marketing, Market Research, Market Planning, Fast Moving Consumer Goods, Marketing.
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L2 Technical Mentor/Support Representative W Dell Technologies/AloricaStronie Śląskie
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