Tom Barker Email & Phone Number

Heysham, Gb

Very excited to join the team at HubEurope as Head of Marketing. Looking forward to learning more about the logistics industry and how we take this brand to the next level! Watch this space!

Heysham

Lancaster, England, United Kingdom

Lancaster, England, United Kingdom

Developing marketing strategy, campaign execution and analysis for the hotel, events & F&B. I will also assist with the day-to-day management of the hotel.

Preston, United Kingdom

Preston, United Kingdom

Lead a team to deliver the digital strategy for one of the North Wests fastest growing businesses. Implemented search, email, affiliate, lead generation campaigns in line with the strategy. Responsible for budget planning, forecasting and scenario modelling.

Responsible for sales and marketing budgets and sales forecasting for Flowers Direct & Flying Flowers, implementation of tactical marketing strategy, development of customer retention and dormant re-activation strategy, oversee all acquisition marketing channels including, PPC, Affiliates, DM, and Social Media. Use statistical insights to plan online content to achieve best conversion rates and customer engagement.

Define strategy, develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow sales in the online music/ringtone industry, this includes PPC, SEO, re-marketing, social media, email & SMS. Prepare company forecasts and identify key project initiatives to help grow business. Manage the deployment of a new e-commerce platform incorporating 1.7m new products. Communicate with customers via targeted email and SMS ensuring that messages are delivered to customers when most susceptible to conversion. Manage relationships between K2 and major record labels such as Universal Records and obtain marketing support.

Develop a marketing strategy to promote rapid growth through various channels including PPC, SEO, email, in-store POS and direct mail. Create reflex campaigns to re-activate stale customers and keep existing customers engaged with the brand. Design online creative, email shots, and in-store POS using Adobe Dreamweaver, Illustrator and Photoshop. Manage implementation of a new e-commerce platform that included advanced guided navigation, real-time reporting, stock system integration, SEO friendly URL’s and campaign tracking. Manage warehouse stock and despatch team to ensure orders are fulfilled in accordance with customer agreements. Negotiated savings with Royal Mail and reduced carriage costs by over 30%. Negotiate with suppliers to ensure best prices and marketing support is achieved. Penetrate new B2B markets selling to wedding stationers, law firms and other users of bulk card and paper.

Managed a small online marketing team to ensure the business goals and objectives were met. Co-ordinate design & functionality implementation across multiple websites, including some well known high street brands. Assist Marketing Director with the creation of weekly, monthly and ad-hoc reports. Plan content to ensure it meets customer demand and time/date sensitive nature of industry. Analyse in depth post event statistics and document learning’s for future reference. Communicate with all levels of management. Manage affiliate campaigns and external agencies. Co-ordinate weekly email shots with copywriter and designers. Attend weekly management meetings to report on previous week’s performance and discuss planned activities for coming weeks. Lead product planning meetings and perform competitor/market research. Co-ordinate photo shoots both in studio and on location to raise profile of product range. Assist Marketing Director with production of printed direct mail and collate customer segments to target.