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An extensive career spanning, finance, retail, and marketing, I am a resourceful entrepreneur with the drive and ambition to achieve my goals.I started out my working life in basic business administration before gravitating towards finance and accounting, however this was too monotonous and slow paced so I joined the exciting world of marketing. My accountancy experience taught me some important lessons from a profitability perspective, whereas my technology and artistic flair really set me apart.I gained extensive digital marketing experience from a retail and financial services perspective and progressed through the marketing ranks before becoming the Head of Digital for the UK's leading later life lending broker Key Retirement!Opportunities presented themselves which saw me leave the corporate world and exercise my entrepreneurial skills which I was constantly told I posses and join my wife in developing our family business Time for Flowers. This jump has enabled me to transform the business, tripling turnover and boosting profit margins through developing new digital user experiences, transforming the product offering, business relocation and maximising every sales opportunity.
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Head Of CommercialHubeuropeHeysham, Gb -
Head Of MarketingHubeurope May 2024 - PresentVery excited to join the team at HubEurope as Head of Marketing. Looking forward to learning more about the logistics industry and how we take this brand to the next level! Watch this space! -
DirectorTime For Flowers Jan 2018 - PresentHeysham
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Sales & Operations ManagerThe Mill At Conder Green Jan 2024 - May 2024Lancaster, England, United Kingdom -
ManagerThe Mill At Conder Green Oct 2023 - Jan 2024Lancaster, England, United KingdomDeveloping marketing strategy, campaign execution and analysis for the hotel, events & F&B. I will also assist with the day-to-day management of the hotel. -
Head Of Digital MarketingKey Retirement Aug 2014 - Dec 2017Preston, United Kingdom -
Online Services ManagerKey Retirement Jan 2012 - Sep 2014Preston, United KingdomLead a team to deliver the digital strategy for one of the North Wests fastest growing businesses. Implemented search, email, affiliate, lead generation campaigns in line with the strategy. Responsible for budget planning, forecasting and scenario modelling. -
Marketing Director - Flowers DivisionFlying Brands Oct 2010 - Dec 2011Responsible for sales and marketing budgets and sales forecasting for Flowers Direct & Flying Flowers, implementation of tactical marketing strategy, development of customer retention and dormant re-activation strategy, oversee all acquisition marketing channels including, PPC, Affiliates, DM, and Social Media. Use statistical insights to plan online content to achieve best conversion rates and customer engagement. -
E-Commerce ManagerK2 Media Feb 2010 - Oct 2010Define strategy, develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow sales in the online music/ringtone industry, this includes PPC, SEO, re-marketing, social media, email & SMS. Prepare company forecasts and identify key project initiatives to help grow business. Manage the deployment of a new e-commerce platform incorporating 1.7m new products. Communicate with customers via targeted email and SMS ensuring that messages are delivered to customers when most susceptible to conversion. Manage relationships between K2 and major record labels such as Universal Records and obtain marketing support.
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E-Commerce ManagerJames Cropper Plc Mar 2009 - Feb 2010Develop a marketing strategy to promote rapid growth through various channels including PPC, SEO, email, in-store POS and direct mail. Create reflex campaigns to re-activate stale customers and keep existing customers engaged with the brand. Design online creative, email shots, and in-store POS using Adobe Dreamweaver, Illustrator and Photoshop. Manage implementation of a new e-commerce platform that included advanced guided navigation, real-time reporting, stock system integration, SEO friendly URL’s and campaign tracking. Manage warehouse stock and despatch team to ensure orders are fulfilled in accordance with customer agreements. Negotiated savings with Royal Mail and reduced carriage costs by over 30%. Negotiate with suppliers to ensure best prices and marketing support is achieved. Penetrate new B2B markets selling to wedding stationers, law firms and other users of bulk card and paper.
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E-Commerce ManagerFlowers Direct Sep 2003 - Mar 2009Managed a small online marketing team to ensure the business goals and objectives were met. Co-ordinate design & functionality implementation across multiple websites, including some well known high street brands. Assist Marketing Director with the creation of weekly, monthly and ad-hoc reports. Plan content to ensure it meets customer demand and time/date sensitive nature of industry. Analyse in depth post event statistics and document learning’s for future reference. Communicate with all levels of management. Manage affiliate campaigns and external agencies. Co-ordinate weekly email shots with copywriter and designers. Attend weekly management meetings to report on previous week’s performance and discuss planned activities for coming weeks. Lead product planning meetings and perform competitor/market research. Co-ordinate photo shoots both in studio and on location to raise profile of product range. Assist Marketing Director with production of printed direct mail and collate customer segments to target.
Tom Barker Skills
Tom Barker Education Details
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Heysham High School
Frequently Asked Questions about Tom Barker
What company does Tom Barker work for?
Tom Barker works for Hubeurope
What is Tom Barker's role at the current company?
Tom Barker's current role is Head of Commercial.
What is Tom Barker's email address?
Tom Barker's email address is th****@****ail.com
What is Tom Barker's direct phone number?
Tom Barker's direct phone number is 017725*****
What schools did Tom Barker attend?
Tom Barker attended Heysham High School.
What are some of Tom Barker's interests?
Tom Barker has interest in Children, Gardening, Technology, Science And Technology, Online Marketing, Animal Welfare, Arts And Culture.
What skills is Tom Barker known for?
Tom Barker has skills like Online Advertising, Product Development, Management, Campaign Plans, Email Marketing, Ppc, E Commerce, Affiliate Marketing, Direct Marketing, Digital Marketing, Seo, Web Analytics.
Not the Tom Barker you were looking for?
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Tom Barker
Managing Director | Business Leader | Change Agent | Strategic Planner | Analytics ExpertEngland, United Kingdom -
Tom Barker
Greater Oxford Area3nationaltrustjobs.org.uk, hotmail.com, nationaltrust.org.uk1 (122)-3XXXXXXX
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Tom Barker
London -
Tom Barker
Sheffield -
Tom Barker
London
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