Tom Barker

Tom Barker Email and Phone Number

Head of Commercial @ HubEurope
Heysham, GB
Tom Barker's Location
Heysham, England, United Kingdom, United Kingdom
Tom Barker's Contact Details
About Tom Barker

An extensive career spanning, finance, retail, and marketing, I am a resourceful entrepreneur with the drive and ambition to achieve my goals.I started out my working life in basic business administration before gravitating towards finance and accounting, however this was too monotonous and slow paced so I joined the exciting world of marketing. My accountancy experience taught me some important lessons from a profitability perspective, whereas my technology and artistic flair really set me apart.I gained extensive digital marketing experience from a retail and financial services perspective and progressed through the marketing ranks before becoming the Head of Digital for the UK's leading later life lending broker Key Retirement!Opportunities presented themselves which saw me leave the corporate world and exercise my entrepreneurial skills which I was constantly told I posses and join my wife in developing our family business Time for Flowers. This jump has enabled me to transform the business, tripling turnover and boosting profit margins through developing new digital user experiences, transforming the product offering, business relocation and maximising every sales opportunity.

Tom Barker's Current Company Details
HubEurope

Hubeurope

View
Head of Commercial
Heysham, GB
Website:
hubeurope.com
Employees:
7
Tom Barker Work Experience Details
  • Hubeurope
    Head Of Commercial
    Hubeurope
    Heysham, Gb
  • Hubeurope
    Head Of Marketing
    Hubeurope May 2024 - Present
    Very excited to join the team at HubEurope as Head of Marketing. Looking forward to learning more about the logistics industry and how we take this brand to the next level! Watch this space!
  • Time For Flowers
    Director
    Time For Flowers Jan 2018 - Present
    Heysham
  • The Mill At Conder Green
    Sales & Operations Manager
    The Mill At Conder Green Jan 2024 - May 2024
    Lancaster, England, United Kingdom
  • The Mill At Conder Green
    Manager
    The Mill At Conder Green Oct 2023 - Jan 2024
    Lancaster, England, United Kingdom
    Developing marketing strategy, campaign execution and analysis for the hotel, events & F&B. I will also assist with the day-to-day management of the hotel.
  • Key Retirement
    Head Of Digital Marketing
    Key Retirement Aug 2014 - Dec 2017
    Preston, United Kingdom
  • Key Retirement
    Online Services Manager
    Key Retirement Jan 2012 - Sep 2014
    Preston, United Kingdom
    Lead a team to deliver the digital strategy for one of the North Wests fastest growing businesses. Implemented search, email, affiliate, lead generation campaigns in line with the strategy. Responsible for budget planning, forecasting and scenario modelling.
  • Flying Brands
    Marketing Director - Flowers Division
    Flying Brands Oct 2010 - Dec 2011
    Responsible for sales and marketing budgets and sales forecasting for Flowers Direct & Flying Flowers, implementation of tactical marketing strategy, development of customer retention and dormant re-activation strategy, oversee all acquisition marketing channels including, PPC, Affiliates, DM, and Social Media. Use statistical insights to plan online content to achieve best conversion rates and customer engagement.
  • K2 Media
    E-Commerce Manager
    K2 Media Feb 2010 - Oct 2010
    Define strategy, develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow sales in the online music/ringtone industry, this includes PPC, SEO, re-marketing, social media, email & SMS. Prepare company forecasts and identify key project initiatives to help grow business. Manage the deployment of a new e-commerce platform incorporating 1.7m new products. Communicate with customers via targeted email and SMS ensuring that messages are delivered to customers when most susceptible to conversion. Manage relationships between K2 and major record labels such as Universal Records and obtain marketing support.
  • James Cropper Plc
    E-Commerce Manager
    James Cropper Plc Mar 2009 - Feb 2010
    Develop a marketing strategy to promote rapid growth through various channels including PPC, SEO, email, in-store POS and direct mail. Create reflex campaigns to re-activate stale customers and keep existing customers engaged with the brand. Design online creative, email shots, and in-store POS using Adobe Dreamweaver, Illustrator and Photoshop. Manage implementation of a new e-commerce platform that included advanced guided navigation, real-time reporting, stock system integration, SEO friendly URL’s and campaign tracking. Manage warehouse stock and despatch team to ensure orders are fulfilled in accordance with customer agreements. Negotiated savings with Royal Mail and reduced carriage costs by over 30%. Negotiate with suppliers to ensure best prices and marketing support is achieved. Penetrate new B2B markets selling to wedding stationers, law firms and other users of bulk card and paper.
  • Flowers Direct
    E-Commerce Manager
    Flowers Direct Sep 2003 - Mar 2009
    Managed a small online marketing team to ensure the business goals and objectives were met. Co-ordinate design & functionality implementation across multiple websites, including some well known high street brands. Assist Marketing Director with the creation of weekly, monthly and ad-hoc reports. Plan content to ensure it meets customer demand and time/date sensitive nature of industry. Analyse in depth post event statistics and document learning’s for future reference. Communicate with all levels of management. Manage affiliate campaigns and external agencies. Co-ordinate weekly email shots with copywriter and designers. Attend weekly management meetings to report on previous week’s performance and discuss planned activities for coming weeks. Lead product planning meetings and perform competitor/market research. Co-ordinate photo shoots both in studio and on location to raise profile of product range. Assist Marketing Director with production of printed direct mail and collate customer segments to target.

Tom Barker Skills

Online Advertising Product Development Management Campaign Plans Email Marketing Ppc E Commerce Affiliate Marketing Direct Marketing Digital Marketing Seo Web Analytics Google Analytics Sem Social Media Marketing Google Adwords Marketing Strategy Customer Acquisition Conversion Optimization Social Media B2b Integrated Marketing Online Marketing Crm Digital Strategy Marketing Strategy Lead Generation Digital Media Business To Business Search Engine Optimization Customer Relationship Management

Tom Barker Education Details

  • Heysham High School
    Heysham High School

Frequently Asked Questions about Tom Barker

What company does Tom Barker work for?

Tom Barker works for Hubeurope

What is Tom Barker's role at the current company?

Tom Barker's current role is Head of Commercial.

What is Tom Barker's email address?

Tom Barker's email address is th****@****ail.com

What is Tom Barker's direct phone number?

Tom Barker's direct phone number is 017725*****

What schools did Tom Barker attend?

Tom Barker attended Heysham High School.

What are some of Tom Barker's interests?

Tom Barker has interest in Children, Gardening, Technology, Science And Technology, Online Marketing, Animal Welfare, Arts And Culture.

What skills is Tom Barker known for?

Tom Barker has skills like Online Advertising, Product Development, Management, Campaign Plans, Email Marketing, Ppc, E Commerce, Affiliate Marketing, Direct Marketing, Digital Marketing, Seo, Web Analytics.

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