Responsible for developing Brand 2.0 and overseeing the implementation of a consistent visual identity that reflects the Expo's themes. Worked closely with the marketing and communications team to ensure that all branding materials were in line with the brand strategy. Managing multiple agencies to deliver large scale branding projects ensuring they were delivered on time, within budget, and to a high standard. Contributing to the success of the first mega event in the region by creating a strong and memorable brand identity that captures the imagination of audiences around the world.

Development, roll out and management of the inaugural European Games brand identity.

Key account manager for Mars UK - Snickers, Mars and Twix accounts across the UK, European and developing markets. Built and maintained client relationships, manages projects from conception to delivery, and identified new business opportunities. Ensured agency delivered high-quality design solutions that met Mars’ objectives while exceeding their expectations.

Responsible for brand guardianship and management of official logos and trademarks, ensuring all branding materials are of high quality and meet the standards of the International Olympic Committee. Assisted in the design development and roll out of the London 2012 brand identity across venues, city look, content marketing, campaigns, licensed products and sponsor activations helping to create a strong and memorable brand identity for the event that resonates with audiences around the world.

Supported the promotion of Airwaves products and services to potential customers, as well as retaining existing customer base through market research by tracking customer satisfaction scores. Assisted in the management of creative agencies ensuring output was cohesive and on brand across all marketing materials. Assisted the event team organise and operate company events.