I'm a strategic copywriter, tone of voice consultant and one of the two founders of Ink. Over the past 15+ years, I've worked with some of the UK and Europe’s leading brands on guidelines, campaigns and integrated communications.Some of my ‘career highlights’ include tone of voice projects for Waitrose, Claridge’s, Santander and Vodafone. I work with a diverse array of clients, but tends to specialise in luxury, lifestyle, hospitality and retail writing. Before starting Ink, I worked at a copywriting agency as an Account Manager, Copywriter and Creative Director. And before that, I was awarded a first-class degree in English Literature from the University of Birmingham. These days, when I'm not hunched over a MacBook, I enjoy running (more Park Runs than marathons), travelling and pretending to be a dinosaur-steam-train-Gruffalo hybrid for my two children.Alongside Ink Copywriters, I've developed and launched MyTime - a website that's designed to inspire people as they make the transition into retirement.