Tom Clemens Email & Phone Number

Minneapolis, Mn, Us

St Louis, Missouri, Us

Direct the marketing team responsible for demand generation and conversions for our national real estate education brands. Oversee marketing campaigns and programs across 44 states that generates $40M+ in annual revenues. Pioneered Colibri's inaugural marketing launch infrastructure, led a cross-functional team in the accelerated brand migration of Real Estate Express to Colibri Real Estate, helped formulate and execute strategic marketing plans and initiatives to bolster brand recognition, drive lead acquisition, and optimize conversion rates across diverse marketing channels.

Minneapolis, Mn, Us

Spearheaded efforts to educate new audiences on the challenges of remote and hybrid work environments while advocating for optimized solutions through turnkey, amenity-rich coworking spaces, offering on-demand accessibility and significant cost savings compared to traditional office leases. Introduced Coco's inaugural comprehensive content marketing program, effectively bridging the gap between marketing objectives and community enrichment goals, resulting in a remarkable 25% revenue increase from 2020 to 2022. Guided the successful rebranding transition from Fueled Collective to Coco, strategically positioning the brand for future growth and expansion into suburban markets. Responsible for driving monthly marketing performance analysis and quarterly go-to-market strategy development, ensuring alignment with overarching business objectives and market dynamics.

Minneapolis, Mn, Us

Entrusted with the pivotal role of spearheading a comprehensive reorganization and restructuring of the marketing organization, driving portfolio growth, go-to-market strategies, and sales enablement initiatives. Managed a substantial $15 million marketing budget aimed at enhancing marrow-donor recruitment and availability, boosting revenues across all business entities, and amplifying overall brand awareness. Directed a multifaceted team of 45 professionals spanning corporate communications, product management, marketing strategy, campaign management, creative design, content marketing, and web development, overseeing marketing plans and campaigns for 14 distinct business units. Established the marketing infrastructure for Be The Match BioTherapies from the ground up, achieving remarkable revenue growth from $1.1 million to $6.4 million between 2016 and 2019, expanding client base from 4 to 26, and fostering strategic partnerships from inception to 4. Spearheaded the development and successful launch of "Be The Match Mexico," the organization's inaugural international donor center, overseeing brand development, marketing plans, and launch campaigns across earned, owned, and paid channels to bolster awareness and credibility.

Minneapolis, Mn, Us

Directed all marketing initiatives for a leading software development business, while concurrently serving as the executive director of MobCon, its esteemed international conference enterprise. Formulated and executed a comprehensive 3-year business plan to propel MobCon's vertical, national, and international growth trajectories. Recruited and trained new marketing and conference teams while overseeing a substantial marketing budget exceeding $1 million. Engineered a robust B2B marketing program harnessing the power of CRM and marketing automation, strategically deploying content marketing, social media engagement, email campaigns, webinars, and conference sponsorships to drive qualified lead generation. Achieved a noteworthy 23% year-over-year revenue growth as a result. Co-founded the groundbreaking MobCon Digital Health Conference, a pioneering event focused on emerging trends in healthcare. In its inaugural year, the conference attracted an impressive 600 attendees, setting a precedent for future success and industry leadership.

Minneapolis, Mn, Us

Directed a dynamic 12-person team responsible for the strategic planning and flawless execution of diverse events, ranging from academic residencies and large-scale conferences to investor and shareholder gatherings. These events, coupled with robust sponsorships and local marketing strategies, played a pivotal role in fostering engagement and enhancing the reputation of Capella's master's and doctoral programs. Spearheaded the exponential growth of the events business unit from generating under $1 million to a robust $14 million owned P&L, establishing these event experiences as integral components of Capella's academic offerings. Elevated to a multifaceted leadership role overseeing Career Services, Alumni Relations, Learner Services, and Events Departments, managing a diverse team of 50+ staff members and a $16 million P&L during my last few years with the company. Achieved a remarkable 23% year-over-year increase in next-degree revenue while implementing initiatives that led to a substantial reduction of $500,000 annually in refunds and waivers, and a notable 15% boost in referrals from alumni.

New York, Ny, Us

Managed the development of technology-based learning tools such as online conference planners, virtual tradeshows, attendee profile databases, and conference web sites. Led the development of a series of applications and systems to more efficiently manage the conference planning business. Was responsible for the development, marketing and sales of sponsorships; worked with high-tech companies to develop hands-on learning labs, online learning pavilions, and supplemental online learning courses. Managed advisory boards and design committees, as well as the development of new conference tracks. Determined presentations, speaker involvement, and learning outcomes.

Redmond, Washington, Us