Brittany Smith Email & Phone Number

United States

San Diego County, California, United States

• Lead negotiations to secure funds for co-op marketing programs with significant future growth expectations• Use customer data and insights, business performance, competitive intelligence, and inputs from the vendor partners lead a team to create differentiated positioning for each of our vendor partner brands and products within our Petco assortment, which is reinforced through messaging, and brought to life via world-class marketing execution• Craft and own marketing strategies for each vendor and identify opportunities to integrate vendors into Petco marketing campaigns. Responsible for budget management for 30+ vendor partners• Lead the orchestration of enterprise-wide integrated marketing activations for each of our vendor partners – including creative development, routing for approvals, performance tracking, and monthly invoicing. Accountable for the integrated briefs through to the tactical execution and results across all channels.

Greater San Diego Area

- Launched a new music festival brand in Southern California that attracted over 56,000 attendees in its first year and was regarded by local media as a "total success". - Built the internal Wonderfront marketing agency by recruiting and managing a marketing team of 10+. - Managed all digital initiatives including social media, website, influencers, blogs, and emails. Strategically integrated all initiatives. Achieved over 30K followers, 127,488,075 reach, 27,201,266 impressions, and drove 479,942 engagements across our owned social channels within 5 months.- Developed relationships with third-parties and negotiated all co-marketing initiatives with partners, sponsors, charities, and artists. Increased social reach by over 95,000,000 through these initiatives. - Spearheaded a robust email campaign to 40,521 subscribers that resulted in an above-average open rate (40%) and CTR (12%). - Oversee all pre-festival events & street teams (research, quotes, organization, day-of execution, and marketing).- Manage all the creative production with designers. - Managed all app push-notifications before, during, and after event. - Assisted the alignment and communication of PR announcements by developing Media Toolkits and Press Releases that were picked up by media outlets such as ABC, NBC, iheart media, and other major local channels. - Execute on-site marketing and printed materials (maps, stage scrim designs, signage).

Orlando, Florida Area

• Responsible for driving the development and negotiation for strategic communication plans with top client partners using co-opportunity marketing funds that help deliver upon mutual business goals.• Proactively integrated an omni-channel approach across trade marketing campaigns consisting of websites, email, social media, print, OOH, direct mail and more. • Supported cross-functional collaboration by providing inspirational strategy briefs and clear actionable feedback. Worked closely with parters such as Warner Brothers, Amblin, Dreamworks, FOX, Marvel, and more to ensure proper identity and voice.• Efficiently maintained a $150,000 creative budget by working with internal and external agencies. • Helped support team with additional B2B channels which generates over 85 million annual gross revenue for Universal by developing major trade show collateral, trade tools, and more. • Winner of the peer nominated and company-wide BRAVO Award (April 2018) for “exemplifying outstanding performance, delivering world-class service, and living the company values”.

Orlando, Florida Area

• Maintain relationships with established trade partners to ensure a strong understanding of their business, goals, needs and strategic direction.• Project managed over 300 annual initiatives ensuring the work was assigned in a timely fashion and each job flowed seamlessly through the system to meet assigned budgets and deadlines.• Successfully increased SEO by optimizing brand presence and enhancing the consumer journey throughout 50+ top partner websites. • Used consumer insights and market research to identify new digital opportunities that increased engagement and drove website traffic through various social media and digital radio campaigns.• Awarded the IMC Quarterly Award (Q2 2017) for creating substantial internal efficiencies in addition to taking client’s marketing campaigns to the next level.

Fort Myers, Florida Area

- Conducted market research for potential new target markets and acquired new sales accounts by cold calls.- Managed a major organizational effort of the company’s files and Microsoft Excel data.- Composed ethical SEO tactics for the company.- Assisted the launch of a new product line.