Marketing Strategy, Sales Operations, Product Management
Current
San Diego Area
Jan 2016 - Present
AeroLeads people directory · profile
Tom Codd Email & Phone Number
Marketing Strategy, Sales Operations, Product Management
at
San Diego Area
1 work email found
@hp.com
1 phone found area 650
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
San Diego Area
Role
Marketing Strategy, Sales Operations, Product Management
Location
San Diego County, California, United States
Who is Tom Codd? Overview
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Tom Codd is listed as Marketing Strategy, Sales Operations, Product Management at San Diego Area, based in San Diego County, California, United States. AeroLeads shows a work email signal at hp.com, phone signal with area code 650, and a matched LinkedIn profile for Tom Codd.
Tom Codd previously worked as Marketing Operations at Hp and Vice President Sales Enablement and Operations at Hp. Tom Codd holds Master Of Business Administration (M.B.A.), Business, Cis from Colorado State University.
Company email context
Email format at San Diego Area
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{first}.{last}@hp.com
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Profile bio
About Tom Codd
Marketing, Marketing Operations, Sales Operations Executive LeaderMy unique skill set is a blend of Strategy, Planning, Product Development, Category Marketing, Sales Effectiveness, and Operations. I have the background to bridge the gap between Marketing and Sales and have applied these skills in the technology space to hardware, software and services businesses. My passion is leading organizations and teams in the development and execution of winning strategies that drive profitable growth. I believe that all winning strategies start with a superior value proposition for customers, combined with an effective execution plan and measurable results.I have deep experience in organizational design and structure and can help your company move to the next level. My best days in the “office” are those spent in front of customers. I believe in developing close relationships with customers, working together to solve their most challenging issues. The most successful products I have brought to market have come directly from customer’s feedback and input.If you read through my recommendations, you will see that I build and lead strong, collaborative teams, with clear direction and objectives that align closely with the business strategy. I believe people are an organization’s most important asset and all members of the team have a role in the success of an organization. Core Competencies Include: Business Strategy and Planning, Product Marketing, Category Management, Marketing Operations, Outbound Marketing\Product Launch, Services\Solutions Marketing, Press\Analyst Relations, Sales Strategy\Sales Coverage, Sales Operations, Sales Compensation Design and Deployment, Sales Effectiveness, Sales Support. CRM\Marketing automation systems including Salesforce.com, Eloqua, Aprimo, Pricing Strategy, Quoting Tools
Listed skills include Marketing Communications, Services Marketing, Strategic Planning, Segmentation, and 43 others.
Current workplace
Tom Codd's current company
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San Diego Area
7 roles · 22 years
Tom Codd work experience
A career timeline built from the work history available for this profile.
Marketing Operations
- Led Marketing Operations for the new HP Inc. - $55B+ Printing and Personal Systems business (50 employees plus 255 off-shored resources)- Developed and implemented separation strategy for the Marketing Operations function as HPQ separated into 2 companies-Implemented Marketing Automation Infrastructure that enabled effective campaign targeting, response processing, and lead nurturing (Aprimo, Eloqua, QuickPivot, Exact Target, Salesforce.com)- Led three regional teams (AMS, EMEA, APJ) that provided campaign design and activation consulting along with services to drive results from campaign launch to lead conversion, to wins- Provided end to end campaign effectiveness and ROI tracking that delivered closed loop sales and marketing reporting- Managed trans-adaptation of campaign content that aligned with region specific requirements- Managed linkage of Marketing and Sales teams to ensure alignment on lead quality and hand-off
May 2015 - Jan 2016
Vice President Sales Enablement And Operations
- Lead WW Sales Enablement and Operations for HP's $55B+ Printing and Personal Computer Systems group. - Provide ongoing monitoring and measurement of Sales funnel, win rate, close rate and sales productivity with tracking to industry benchmarks- Develop sales comp design that links sales behavior to business and sales strategies- Design and develop cross-HP sales strategies including comp and bonus structure to drive “One-HP” sales approach- Provide sales infrastructure including Salesforce.com CRM\PRM, pricing policies, Quote to Cash, and quota deployment for over 7000 sales people WW- Pricing strategy, policies, and tools for quoting HP led and channel led big deal opportunities
Apr 2012 - Oct 2015
Vice President Strategic Planning And Sales Operations
- Responsible for business strategy development, investment prioritization and long term planning for $1B+ Managed Print Services and solutions business - WW sales strategy and coverage model including sales role design, sales team engagement models, and cross-HP sales strategies - WW Sales Operations for $20+B Imaging and Printing Group including sales comp design, sales infrastucuture, and sales effectiveness programs- Managed 4 teams focusing on strategy development, sales operations, business intelligence, and strategic alliances
Feb 2010 - Apr 2012
Senior Director Enterprise Segment Mktg
- Enterprise segment marketing including segment level marketing plan development, product introduction and strategic segment level message development - Managed WW advertising campaigns in support of the IPG enterprise business - Brand management for HP’s Imaging and Printing Group in the enterprise segment
2008 - 2010
~2 yrs
Director Of Marketing
- Outbound marketing for the LaserJet business $10B+- Brand Management of the HP LaserJet brand including, sub branding, and naming strategy- Planning, development, and execution of new product launch activities for the LaserJet business
2005 - 2008
~3 yrs
Category Marketing Director
- WW category management of LaserJet MFP’s and software business - $1B+- Product launch manager for for MFP devices and enterprise solutions
Feb 2002 - Feb 2005
2 education records
Tom Codd education
Master Of Business Administration (M.B.A.), Business, Cis
Bachelor Of Business Administration (B.B.A.), Business
FAQ
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Quick answers generated from the profile data available on this page.
What company does Tom Codd work for?
Tom Codd works for San Diego Area.
What is Tom Codd's role at San Diego Area?
Tom Codd is listed as Marketing Strategy, Sales Operations, Product Management at San Diego Area.
What is Tom Codd's email address?
AeroLeads has found 1 work email signal at @hp.com for Tom Codd at San Diego Area.
What is Tom Codd's phone number?
AeroLeads has found 1 phone signal(s) with area code 650 for Tom Codd at San Diego Area.
Where is Tom Codd based?
Tom Codd is based in San Diego County, California, United States while working with San Diego Area.
What companies has Tom Codd worked for?
Tom Codd has worked for San Diego Area and Hp.
How can I contact Tom Codd?
You can use AeroLeads to view verified contact signals for Tom Codd at San Diego Area, including work email, phone, and LinkedIn data when available.
What schools did Tom Codd attend?
Tom Codd holds Master Of Business Administration (M.B.A.), Business, Cis from Colorado State University.
What skills is Tom Codd known for?
Tom Codd is listed with skills including Marketing Communications, Services Marketing, Strategic Planning, Segmentation, Sales Operations, Alliances, Competitive Analysis, and Integrated Marketing.
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