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Multi-Platform Media and Marketing Leader with a passion for Data Analytics.Skilled negotiator and strategic thinker, focused on strategy, operations and efficiency. Broad-based media background with experience placing media schedules across multiple platforms: Linear and Digital Video, National/Local television, Multicultural, Unwired, Radio.Strong manager highly regarded by clients, peers, media partners and direct reports. A proven track record for innovative solutions to todays business and marketing challenges.Expertise: Media Strategy & Activation | Media Operations | Data Analysis | Marketplace Insights & Analysis | Inventory Management | Yield Optimization | Data Visualization | SQL | PowerBI/Tableau
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Analytics And OperationsProvantagexNew York, Ny, Us
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Analytics & OperationsProvantagex Oct 2023 - PresentNew York, New York, United States
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Director, Integrated Media InvestmentsAllied Media Mar 2022 - Sep 2023New York City Metropolitan AreaNegotiate and activate targeted media schedules on behalf of clients. Evaluate and recommend media opportunities utilizing all viable media platforms. -
Data Product AnalystProvantagex Mar 2020 - Dec 2021New York, New York, United StatesCoordinated the API setup and processing of commercial airtimes for over 3000 local television stations. Utilized SQL data analysis and Power BI visualization tools to track results and trends in order to inform and make decisions for existing and upcoming campaigns.Performed QA of ProvantageX’s proprietary television rating projection algorithm. Identified bugs and recommended UI enhancements to the platform in order to maximize the end-user experience.Researched and indentified new programs scheduled to air and collaborated with internal teams to ensure inclusion in ProvantageX platform.
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Director, National Broadcast OperationsActive International Apr 2018 - Dec 2019Managed the operational activities of National Broadcast Department including Financials, Deal Tracking, Delivery and BillingMonitored trade deal usage to ensure department goals and objectives are met. Maximized profits and revenue for trade deals through yield optimization.Tracked and analyzed all rejected business in order to identify areas of opportunity Liason with internal teams (buying, sales, client development) to develop best practices and strategies were in place to increase productivity and margins.Trained and onboarded new hires as well as junior staff on all media applications. -
Senior Account DirectorActive International Jan 2011 - Mar 2018• Evaluated new and existing business to determine feasibility of funding a media schedule with trade credits, including creating P&L statements.• Negotiated media schedules on behalf of Actives largest clients, supervising campaign to completion.
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Assistant Vice PresidentWyeth Advertising Inc Nov 2000 - Apr 2010Managed buying and stewardship for $200 million in-house Pharmaceutical account.Negotiated below market media rates that delivered award winning results for the corporation and brand teams in broadcast and cable television.Provided marketplace information and buying strategy to Advertising Director and brand teams in order to support and facilitate proper decision making. Coordinated monthly cable allocation process for over twenty OTC and DTC brands ( Advil, Centrum, Chapstick, Robitussin, Thermacare, Pristiq and Enbrel).Formulated best practices protocol for billing and discrepancy resolution.
Tom Fama Skills
Tom Fama Education Details
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College Of Staten Island, City University Of N.Y.Business Marketing
Frequently Asked Questions about Tom Fama
What company does Tom Fama work for?
Tom Fama works for Provantagex
What is Tom Fama's role at the current company?
Tom Fama's current role is Analytics and Operations.
What is Tom Fama's email address?
Tom Fama's email address is to****@****ail.com
What is Tom Fama's direct phone number?
Tom Fama's direct phone number is +190883*****
What schools did Tom Fama attend?
Tom Fama attended College Of Staten Island, City University Of N.y..
What are some of Tom Fama's interests?
Tom Fama has interest in American History, Sports.
What skills is Tom Fama known for?
Tom Fama has skills like Media Buying, Advertising, Television, Broadcast, Radio, Online Advertising, Negotiation, New Business Development, Management, Digital Marketing.
Who are Tom Fama's colleagues?
Tom Fama's colleagues are Victoria Monaco, Dierdre Coan, Alexa Sabbah, Kristin Lin, Kailee Tobacco, Danielle Norris, Matthew Steinsaltz.
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