Tom Finley Email & Phone Number

Arvada, Co, Us

Broomfield, Colorado, Us

Broomfield, Co, Us

• Managed the digital product owner team responsible for building enhancements and optimizing the enterprise digital experience (web, apps, chatbot)• Responsible for the digital operations team ensuring digital platform stability, scalability and day-to-day maintenance• Created and maintained digital product roadmap casting a strategic digital vision and setting high level priorities​• Accountable for the eCommerce experience and KPIs across the enterprise digital platform • Responsible for managing opex budget and submitting capital requests for strategic digital initiatives​• Supported product owners on UX decisions, business requirements​ and ensuring consistency across all product lines​• Responsible for resource management and planning to execute strategic capital initiatives​

Broomfield, Co, Us

• Led a team of five digital product managers and specialists• Created and maintained digital product roadmap; setting high level priorities• Responsible for defining, monitoring and achieving digital channel goals for the resort eCommerce platform• Generated optimization test ideas and partnered with Digital A/B lead to plan season testing roadmap• Member of cross functional go to market team and responsible for communicating strategy and actions across digital experience team• Defined digital channel strategy for process and channel recommendations to achieve business goals• Developed business cases for capital funding initiatives aligned to the digital roadmap to drive the business and enhance guest experience• Brought Emma (Epic Mountain Assistant) chatbot to market from concept development through design, development and deployment• Partnered with Business Owners, Resorts, PR, and channel owners to market new product launches

Broomfield, Co, Us

• Product lead on capital project initiatives including the responsive redesign of the resort website content and eCommerce platform.• Subject matter expert on the product capabilities and ecosystem for Ski School, Checkout and Global Elements of VR's nine destination resort sites.• Day to day lead for integration of Whistler Blackcomb onto the VR digital platforms.• Collaborated with designers to define the user experience and business analysts to outline functional requirements.• Conducted user testing on new designs and capabilities. • Participated in agile ceremonies with development team and was responsible for final user acceptance testing sign off.• Communicated and trained stakeholders on new digital features and functionality.• Partnered with analytics team to track performance and optimize experiences post launch to meet ROI goals.

Dallas, Tx, Us

• Led the integrated strategy and development planning for mobile (iOS, Android, mobile web) and tablet experiences• Owned the mobile and tablet roadmap aligning features and functionality with business needs• Consulted with business owners for online solutions in functionality and user experience best practices• Turned complex problems and understanding of business requirements into simple and engaging user experiences for the mobile, tablet and other emerging digital channels• Worked day to day with information architects and user experience designers to outline and guide design changes and enhancements• Engaged with Technology leads to define, scope and deliver enhancements and new releases• Analyzed usage data and metrics to influence roadmap and baseline optimization• Researched e-commerce, other emerging technology trends, and user experience best practices to further team knowledge and innovation• Served as subject matter expert on mobile, tablet, and emerging technology trends and opportunities

Dallas, Tx, Us

• Led digital strategy and execution of national and local campaign initiatives for one of the world’s most admired brands• Oversaw concept to development of interactive media including online display, rich media, mobile, social advertising, microsites and landing page experiences on southwest.com• Collaborated with social media team to articulate and implement social strategy and integration with traditional advertising efforts• Coordinated online media evaluation and dialogue during and post campaign to measure ROI and influence future creative• Consulted on digital components of NBA, MLB and NFL team sponsorships to maximize brand exposure• Achieved operational efficiencies and define new digital solutions to lower costs for creative production

New York, New York, Us

• Acted in a dual role on-site managing the VML Southwest relationship while leading projects internally at the client and externally at the agency• Defined agency/client digital processes for Southwest Advertising project management• Wrote campaign briefs through collaboration with insights and planning teams to determine strategy• Lead digital components of national campaigns incorporating rich media, QR codes, mobile-optimized landing pages and branded content• Integrated with over 20 cross-departmental stakeholders to launch locally targeted and highly engaging microsites

New York, New York, Us

• Coordinated video, print and digital production components of existing client and new biz pitches• Digital analytics reporting within Omniture, Yahoo! and Google• Natural and paid search guidance and campaign management• Agency lead for user experience and creative redesign of southwest.com purchase funnel• Led mobile app user design and development for Southwest consumer and employee apps• eCRM creative and strategy development including redesign of Southwest’s Click N’ Save email

New York, New York, Us

• Managed Dr Pepper Snapple Group client communications including presentations and status reports• Organized internal team by executing administrative duties• Financial forecasting, management and stewardship of digital billings across multiple client portfolios

New York, New York, Us

• Embedded within the Dr Pepper Snapple Group account team• Maintained content management system for several DPSG sites• Monitored and reported on social activity of a new product sports drink launch• Compiled competitive reports on traditional and digital advertising within the beverage category

Columbia, Missouri, Us

• Coordinated a team of eight student professionals of various agency positions• Day-to-day liaison between the client and the agency• Planned and presented agency materials to clients and university alumni• Produced on-strategy marketing plans for local, regional, and national clients

Irving, Texas, Us

• Rotated through all agency departments: media, creative, planning, account service and production• Worked with several account teams including Pepsi, Frito Lay, Harrah’s, and others• Helped plan and present a new product launch for Frito Lay

Columbia, Mo, Us

• Managed and motivated a business staff of nine for a 9,000 circulation, semiweekly newspaper• Concepted and developed advertising rate cards and media kits• Increased annual sales revenue by $45,000 YOY• As a Sales Rep, set all-time record with over $32,000 gross revenue in one semester (4 months)

Bachelors Of Journalism, Strategic Communications, Business, Sociology

Education record