I’m an accomplished Commercial Leader with a proven track record in executing large complex deals. I prioritise speed & innovation having successfully partnered with legacy global matrix organisations, who are multi-stakeholder, with many brands. Currently, I have the privilege to serve as the Global Lead for BAT at Salesforce.In my role, I am responsible for enabling BAT’s commercial effectiveness, optimising customer experience & unlocking diversified opportunities for revenue growth and cost reduction. Together with my team, I develop and execute new business sales strategies that align with client business objectives, whilst identifying emerging industry/market trends.Throughout my career, I have built a reputation for establishing strong client relationships by putting the customer first, and leading high-performing teams to consistently outperform targets.Prior to my current position I have held various commercial roles, creating strategic partnerships to deliver sustainable growth.I am passionate about continuous learning of industry trends and technology innovation, to create competitive advantage for my clients.