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I bring my background in science and data (and a good sense of humor) to help me and my teams solve product marketing and full funnel marketing challenges in the B2B SaaS space.My experience includes leading the whole marketing function down to leading product marketing, leading teams, and serving on the executive leadership team. Throughout my career, I have launched over 10 tier A products, started 2 product marketing teams, delivered triple-digit MQL growth, and doubled product marketing sourced pipeline. My experience covers both the U.K. and USA, from #startups through to Fortune 500, stretching from consultancy to technology, to HR solutions through to healthcare, and now fintech. Things I love at work:- Measuring the impact- Testing for optimization- Improving overall outcomes- Learning new and innovative approaches- Empowering people to do their best work- Leaning in to people's strengths- Using the why behind a problem, to figure out the fix- Putting structure in place where chaos existed- WhiteboardsOutside of work I am a father, husband, dual citizen (UK/US), part-time runner, and hardly anymore surfer.
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Vp Product And Lifecycle MarketingSuzyUrbandale, Ia, Us -
Senior Director Product MarketingAlphasense Oct 2023 - PresentNew York, New York, UsGOAL: 2-3 Mature the impact of product marketing- Launch product-led-marketing motion to generate AQLs, pipeline, and revenue by bringing the product into the pre-sales funnel (90% YoY increase in product marketing ASV touched FY 22' vs. FY 23')- Revised launch strategy to incorporate early access program and pre-launch selling motions- Scalable user adoption strategy and execution, increasing retention and upsell rates- Launch analyst relations function to generate market traction and reinforce perception of enterprise offering and AI leadership -
Director Of Product MarketingAlphasense May 2021 - Oct 2023New York, New York, UsSeries D company, with over $450M raised ($405M since I joined)GOAL: 1-2 Increase the impact of product marketing on pre and post sales- Full lifecycle product marketing, including demand generation and user-focused activities and campaigns across financial services and corporate audiences.- Set up product marketing specific campaign tracking and measurement practice, reports, and dashboards in Salesforce, Google Sheets, and Looker.- Grew sourced revenue by 150% FY21 vs. FY20 and by 23% FY22 vs. FY21, through regular cadence of product and roadmap communication to prospects and clients, across email, digital, content, webinar, and product-led-growth. - Leading quarterly integrated marketing campaigns, around key user workflow, resulting in 65% growth in campaign sourced pipeline QoQ.
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Head Of Product MarketingAlphasense Nov 2020 - May 2021New York, New York, UsActing head of product marketing at AlphaSense Inc.- Primary focus on trial conversion, product use, customer marketing and education- Led product marketing, customer marketing, and customer education teams
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Head Of Product MarketingSpotme Jul 2019 - Nov 2020Chicago, Il, UsA privately held company with HQ in Switzerland.GOAL: 1-2 Develop global marketing team and impact across full funnel- Established global marketing team and strategy (US, Europe, and APAC), across events, digital, content, and outbound sales motion.- Grew inbound qualified lead volume by 500%, through a mixture of organic content, SEO, and digital campaigns.- Increased email marketing leads by 500% using a mixture of ‘always on’ email nurtures at key stages of the sales cycle, as well as regular lead and opportunity recycle campaigns in conjunction with sales.- Hosted a weekly show that resulted in 300% growth in event lead generation, promoting product features, customer voice, and thought leadership. -
Director Of Product MarketingSplash (Splashthat.Com) Oct 2018 - Jul 2019New York, Ny, UsSeries C company, first product marketing hire.GOAL: 0-1 Set up product marketing function from scratch- Established collaborative roadmap to launch process, across key stakeholders, including sales, enablement, customer success, product, and marketing.- Defined product positioning and messaging standards and architecture across all teams and stakeholders, using voice of the customer, and competitive information.- Improved competitive win rates by 2% through a regular cadence of sales ready competitive intelligence, with centralized database, battlecards, and weekly newsletter. - Launched new products to market, including a significant integration requiring revised go-to-market strategy. -
Director Of Product MarketingAdp Jan 2017 - Sep 2018Roseland, New Jersey, UsA global company that had over 60,000 employees during my tenure.GOAL: 2-3 Maintain leadership position and increase cross-selling- Led global benefits and HR platform product marketing, working in enterprise space across key markets including US and Europe.- 110% revenue goal achievement in FY17 for the enterprise benefits platform, through outbound marketing campaign to C-suite, reformatted sales messaging, new product roadmap and vision, and competitive intelligence refresh. - Maintained leadership position in key analyst categories, with regular briefings and dialogue, and completion of analyst surveys and data requests.- Led executive exercise to establish new product cross-sell go-to-market strategy, including full marketing plan, sales messaging, and product offering architecture.- Managed key workstream as part of ADPs annual user conference, focused on global benefits. -
Team Lead Product And Market ImplementationWellmark Blue Cross And Blue Shield May 2015 - Jan 2017Des Moines, Iowa, Us- Launched the first online marketplace for health insurance plans for Wellmark, including the requirements, build, and launch processes, as well as managing vendors and a matrix team of 40+ people.- Led executive team and key stakeholders through key decisions around business strategy and operations as a result of the affordable care act, across consumer and small business segments. -
Market Segment ManagerWellmark Blue Cross And Blue Shield Jul 2014 - Apr 2015Des Moines, Iowa, UsAs a market segment manager (Jul 2014 to Apr 2015) I was able to grow segment membership by 33% in mid-sized employer segments through definition and execution of end to end market strategy, tracking of campaign execution, regular cadence of key market and segment insights, and outlining key strategy opportunities.
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Digital Brand ConsultantTom Gardiner Llc Mar 2014 - Jul 2014Helped small business owners increase their sales conversion and brand loyalty by delivering a compelling customer experience and connecting the real to the digital world.
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Senior Product Marketing ManagerThomson Ecology Ltd - Environmental Consultancy Jul 2012 - Dec 2013Guildford, Surrey, GbGOAL: Grow revenue and awareness- Grew revenue from £0 to £250k ARR through a mixture of digital, paid sponsorship, event, social media, and content strategy and execution.- Established key global partnership with world governing body, leading to expansion to four additional geographies, including North America, Australasia, continental Europe, and Japan.- Led executives and employees through a brand exercise, establishing a new vision and mission for the company as a whole. -
Director Of EcologyJfa Environmental Planning Jan 2011 - Jul 2012Smeeth, Kent, GbManaged a team of consultants, facilitating improvement in the customer experience and profitability of the company. Managed multi-disciplinary project teams, focused on successful achievement of objectives, in time and on budget.Highlights:DOUBLE PROFIT - Define and execute the roadmap, which led to double net profit, through increased efficiency and sales.STANDARDISING QUALITY - Establishing standards of customer output, by clearly articulating expectations, guidelines and at the end of the day delivering what customers needed.TEAM DEVELOPMENT - It was great to see individuals develop in confidence and come together as a team. Especially as we had quite a fresh and new team. -
Senior EcologistThomson Ecology Ltd Mar 2007 - Dec 2010Guildford, Surrey, Gb- Client facing consultation, business development, presentations and reporting- Planning and implementation of surveys, including logistics- Project management of multi-discipline large scale projects- Design and Implementation of protected species mitigation- On the ground team management- Navigation of regulations and providing advice to customers
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Customer Service ManagerCo-Op Insurance Oct 2005 - Mar 2007Manchester , Manchester , GbLed a team of insurance customer service representatives, helping to direct and develop performance.Reported to senior leadership on team performance and initiatives to improve customer experience.Managed the customer relationship, primarily by educating team members in in customer satisfaction and through provision of solutions directly in escalated customer queries. -
Customer Service ManagerVodafone Sep 2004 - May 2005London, GbManaged and developed a ten person team to strict key performance objectives, including customer satisfaction, call resolution time and number of calls. Facilitated regular team and individual meetings to manage achievement of corporate, team and individual objectives. Managed the customer relationship, primarily by educating team members in in customer satisfaction and through provision of solutions directly in escalated customer queries.
Tom Gardiner Skills
Tom Gardiner Education Details
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Cim | The Chartered Institute Of MarketingGeneral -
The Manchester Metropolitan UniversityMsc Conservation Biology
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Swansea UniversityBsc (Hons) Zoology
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Personal MbaManagement And Operations
Frequently Asked Questions about Tom Gardiner
What company does Tom Gardiner work for?
Tom Gardiner works for Suzy
What is Tom Gardiner's role at the current company?
Tom Gardiner's current role is VP Product and Lifecycle Marketing.
What is Tom Gardiner's email address?
Tom Gardiner's email address is th****@****ail.com
What is Tom Gardiner's direct phone number?
Tom Gardiner's direct phone number is +151537*****
What schools did Tom Gardiner attend?
Tom Gardiner attended Cim | The Chartered Institute Of Marketing, The Manchester Metropolitan University, Swansea University, Personal Mba.
What skills is Tom Gardiner known for?
Tom Gardiner has skills like Project Management, Management, Strategy, Marketing Management, Leadership, Marketing, Start Ups, Ecology, Research, Crm, Business Strategy, Business Development.
Who are Tom Gardiner's colleagues?
Tom Gardiner's colleagues are Ouedraogo Cheick Faiçal, Lenna Garibian, Abby Kmetz, Hadi Sharifi, Ph.d., Laima Widmer, Fabiola Tavara, D B.
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