Tom Garrett Email & Phone Number

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

Responsible for successfully onboarding customers purchasing Professional and Enterprise Hubs with either Professional, Enterprise or Advanced Onboarding services. Services provided include business process mapping, martech ecosystem mapping, technical advice on integrating HubSpot with external systems, project management, best practices for using HubSpot, building complex lead assignment workflows and training sales users.• Serviced 108 onboarding records in the past 12 months with a 90.91% activation rate overall, including a team leading activation rate for Marketing Hub Onboarding of 98.11% of a cohort of 53 records.• Serve as Sales Hub DRI which included work to rebuild the Onboarding Projects for Sales Hub (Pro and Enterprise tiers) and regular interaction with Product Managers for Sales Hub• Teach bootcamps for Professional Certification as well as Enterprise Certification, plus serve as a Mentor to new Principal team COS members• Hold regular office hours on Sales Hub• Serve as a member of COS SWAT team

Leawood, Kansas, Us

New York, New York, Us

Union Hill Travel is an independent agency with Protravel International specializing in Alaska, Hawaii, European River cruises, Safaris and luxury travel throughout the world.

Bothell, Washington, Us

YMT Vacations (a division of Travelopia) is a leisure group tour operator carrying 15,000 to 18,000 guests annually on 34 different itineraries. Major accomplishments with YMT were:• Increased topline revenue for the Trailing 12 months ending 7/31/17 by +22% while lowering the marketing expense by -24% in the same period and achieving return on ad spend (ROAS) of $16:1• Completely re-structured the pricing and promotional strategy, redesigned all collateral and market materials and created the first unified brand presentation of the tour offerings• Conceived, developed and executed email marketing campaigns in HubSpot that grew tour sales attributed to email from less than 5% to more than 20% annually, deploying an average of 2.5mm emails monthly• Built a sophisticated customer segmentation model for the YMT database that resulted in a -21% reduction in the cost of per acquired customer from direct mail;• Instituted detailed multi-channel tracking of all marketing activities, integrating data from Marchex, Google Analytics, HubSpot and the Softrip reservation system using BusinessObjects and Tableau• Restructured marketing team for higher performance and aligned staffing with specific skills needed to excellent

Overland Park, Kansas, Us

Concorde Career Colleges is a private-equity owned system of 16 Allied Health schools in 8 states. Major accomplishments with Concorde were:• Reversed a 14 month decline in monthly inquiry volume while improving inquiry to enrollment conversion rates +24%• Restructured all paid search campaigns to deliver +94% growth in monthly net inquiries in six months• Brought marketing in-house and built a team from the ground up to execute the marketing needs• Developed real-time dashboards using DOMO for both marketing and admissions leadership allowing each campus to see and perform analysis on their campus’s performance

Phoenix, Arizona, Us

Universal Technical Institute is a publicly traded corporation (NYSE: UTI) that operates 15 schools in 11 locations around the US training automotive, diesel, motorcycle and marine mechanics. Major accomplishments at UTI were:• Managed $34-45 million annual advertising budget that was half direct response television (DRTV), with the remainder split between online display advertising and search pay per click (PPC)• Led development of a proprietary media mix model which allowed us to reallocate spending to get a 1.3% YoY increase in inquiries while spending -22% less• Lowered the average cost per qualified prospective student inquiry by -8% while increasing the overall quality of prospects by +21%• Reversed a multi-year decline in conversion rates (from prospect to enrolled student) and improved the conversion rate by +18%

New York, Ny, Us

This business unit within McMurry is a full service marketing communications firm. The marketing areas of specialization were travel & tourism, golf, health care, real estate, high tech and automotive aftermarket retail products.I supervised our client services team, public relations team and managed the day to day activities of the agency. I also directed all media planning on behalf of clients and conducted all research, both quantitative and qualitative. And of course, like all business unit leaders at agencies everywhere, I was deeply involved with business development.

A full service, boutique marketing communications firm specializing in travel & tourism, golf and real estate.What started with the dream of owning my own ad agency quickly became one of the most difficult professional challenges of my career: the company had been sold to me with the assurance that it was quite profitable - in reality, it was hemorraghing cash and thus my work there became a major turn-around effort. Major, as in huge!It took two years and made me exhausted, but the company was turned around, made profitable and then sold to McMurry - all the while delivering great marketing services to our clients.

Phoenix, Az, Us

When I began at MA, they had no internal interactive capabilities. I established those, secured clients in the interactive space, and created major, successful web site projects that were both effective and technologically forward-looking.One particular project, www.arizonascenicroads.com, received a major national award from the Travel Industry Association of America (TIA) for "Travel Facilitation". The site is still today an amazing display of how Flash can be integrated with dynamic data to help travelers with their trip planning.I also ended up managing all of the departments at MA that dealt with taking messages out to clients: Media, PR and Interactive, and by virtue of my research geekiness, was leader of the team that did strategy and planning for clients. And, of course, business development. Lots of busines development.

Elected three times to the Assembly, Juneau's City Council. During my tenure I served as:- Chair, Public Works & Facilities Committee- Vice-Chair, Finance Committee- Chair, Health & Human Services CommitteeA few of the things I'm most proud of from my time as an elected official are:- guiding through a major revision to the For Hire Vehicle code (any elected official who has ever tried to modify laws that regulate taxis knows exactly how hard this was).- getting major capital projects started and completed, like a new Police Station, Elementary School, Cruise ship dock, and significant water and sewer line extensions.- laying the groundwork for a new High School (just opened in fall 2008).- doubling the number of uniformed Police Officers and increasing the CBJ prosecutor's office so that vexing issues like domestic violence and illegal drug sales could be tackled more aggressively.Along the way I had the pleasure of serving with a number of dedicated public servants, who - without regard for party affiliation - consistently did the people's work with dignity and transparency.

Juneau, Ak, Us

I was appointed by Governor Tony Knowles to serve as his Director of Tourism in the Alaska Department of Commerce and Economic Development.The times were challenging: oil was at around $10 a barrel, so budgets were tight and in many instances had to be cut often; and the legislature was run by Republicans who didn't particularly like the Governor and who enjoyed tormenting the Governor's representatives who had to testify before them on a variety of legislative actions.But in the challenges, this was one of the best times ever. The Governor and his executive staff were incredibly supportive of the industry, and the people I got to work with were bright, dedicated, energetic and determined to create a better Alaska. We all worked hard at that task and I believe the state is much better today as a result.

Founding member of this award-winning advocacy group of State Travel Directors from the Western US States. - Sponsored the "Tourism and Public Lands" conference - a first ever event of its type in the US; as well as the "Gateway Communities" tourism conference.- Signed landmark agreement between state tourism offices and federal land managers (DOI, BLM, BIA, USDA FS, Bureau of Reclamation, and others). This agreement created a formal relationship between states and the people who manage the major travel asses in our states.- Secured amendments to the TEA-21 act to allow federal highway funds for Scenic Byways to be spent on marketing those byways to travelers.- Presented testimony to the US Senate Commerce committee regarding amendments to the Passenger Services Act of 1886.

Supervised all Alaska operations for this Seattle-based cruise tour company including a 56-room wilderness lodge in Glacier Bay National Park, two day 150 passenger day tour boats, two overnight pocket cruisers and ground operations in Juneau, Alaska.Also conducted marketing & sales during the non-tour season.

Ba, English Literature/Drama

Drama, English Literature