In June 2020 in the midst of the pandemic I was invited to join the board of the club.

I have have a varied role at Brighton & Hove Albion allowing me to get involved in all sides of the business. General responsibilities include:- Development of marketing strategies and plan to enable the club to achieve and exceed commercial targets.- Conceive and develop innovative marketing campaigns that use a variety of media platforms and which drive demand across all commercial activities of the club.- Gather and analyse market intelligence, be the expert on customer buying behavior.- Manage creative and content process for collateral with internal stakeholders and manage agency relationships.- Evaluate and report on media campaigns and create ROI measurement systems. - Co-ordinate and deliver all marketing materials across the Club, brand management, CRM support and email marketing a well as customer engagement and research. - Agree and manage budgets to support special projects.- Work closely with press and communications team. - Work closely with all commercial management to ensure maximum support for all sales initiatives.- Analyse and report on online advertising and digital communications, whilst developing long term digital strategy (Websites)- Manage and maintain CRM and data management systems.- Work with the press and communications team to ensure a consistent approach when marketing and promoting the club

A senior management role within the club focusing on developing the match day and non match day hospitality offerings, maximising sales performance and delivering exceptional levels of service.Responsibilities included:. Lead, develop and implement a comprehensive strategy to maximise match day and non match day hospitality revenues.. Leadership of event sales to exceed targets and maximise service delivery levels across all areas of the venue.. Proactively identify, develop and penetrate new partnerships with a broad range of corporate and leisure based accounts.. In line with company objectives, to take responsibility for a £ multi-million turnover and delivery of the annual business plans.. Design and implement sales and marketing strategies to maximise our product portfolio.. Develop and deliver a number of key non matchday events. Make sure the events sales team hit all revenue targets and deliver operational excellence.. Assist in the delivery of customer experience across the business helping to increase spend across the different revenue streams.. Drive the service levels to achieve increased spend per head through the business.. Look at building long term corporate partnerships.During my time at Cardiff we saw a 200% increase in match day hospitality from previous figures as well as leading the club to the 2013 Family Club of the year Award. One area that received particular praise has been our new Away Fan Strategy which was recently featured in the Independent:http://tinyurl.com/nuhym5uWe also received a lot of praise for our family video to demonstrate the ethos of the club, this can be viewed here: https://www.independent.co.uk/sport/football/news/how-newly-promoted-cardiff-city-are-making-away-fans-feel-at-home-8601848.htmlDue to the above projects I was lucky enough to be awarded the Star of the Future Award at the 2013 Football Hospitality Awards.

As the club entered administration twice during my time here I had a varied amount of roles and responsibilities during my time at Portsmouth. This included running all of the marketing for the Club, as well as managing partnerships and contractual negotiations.I also played a key part in fan engagement and developing the matchday experience at Fratton Park. Leading Portsmouth not only to their first Family Excellence accreditation but also to become the Football League Family Club of the Year 2012.

During this period I directed and coached in soccer camps all over the US. In my role as director I was in charge of all aspects of the camps which meant managing upto 10 coaches, coaching up to 200 children at a time.