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Tom Hutchison is an accomplished product executive with experience developing products used by large, high-profile corporations. He demonstrates leadership across marketing and advertising practices and he possesses an innate ability to pivot with changes in technology, regulations, and consumer sentiment. He constantly evolves his approach, adopting new skills that drive innovation, efficiency, and business growth. Areas of Expertise:* Strategic Planning & Execution* Software Development Life Cycle* Organizational Effectiveness* Database Marketing* Process Implementation* Digital Marketing
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Senior Product ManagerAmazon Advertising 2021 - 2023New York, United States• Owned all aspects of the Amazon Creative Studio product. • Directed a talented and diverse team to develop and deliver Amazon Creative Studio. • Collaborated with internal and external users to create development-ready requirements based on their ad authoring needs.• Engaged the legal team to ensure the product aligned with customer privacy and data retention regulations across all markets. • Presented product strategies and roadmaps to the advertising organization based on customer requirements.• Coordinated user experience design and user interface implementation to support customer requirements. • Communicated prioritized customer requirements to engineering teams employing agile development methodologies.• Monitored development progress and communicated status to the advertising organization, escalating issues as they occurred.• Produced training content for user, product support, and sales support teams, ensuring a smooth product experience.• Developed product marketing content to define the product for salespeople and external communications.• Managed comprehensive onboarding processes to facilitate adoption by existing clients.• Designed and developed integration of Amazon’s generative AI services for ad content development. • Documented concept for Amazon’s generative AI offering to create realistic facial expressions for image-based content. -
Principal Product Director/ Public Sector Industry StrategistAcxiom 2018 - 2021Conway, Ar• Owned the marketing database products to access individual and household data for audience selection.• Defined a common customer lifecycle model to create a framework for marketing database solutions.• Developed a business-to-business marketing database offering using firmographic and employee data. • Compiled functional and technical requests from clients and accounts teams for the product management organization. • Tracked and monitored client risk and escalated issues identified in data or services to remedy impacts as needed. • Ensured oversight of financial performance for all marketing database clients to develop plans and mitigate missed targets. • Directed activities of engineering teams responsible for transferring marketing database solutions from dedicated servers to cloud-based infrastructure. • Developed identity and data management solutions for classified government clients.• Documented machine learning capabilities for improving data quality within marketing database solutions.• Maintained a 98% customer retention rate for marketing database clients during tenure. -
Director, Agency Data Platform DevelopmentWpp 2016 - 2018Little Rock, Arkansas And New York, New York• Created Platform 70 to aggregate and distribute syndicated research, survey and panel data, business news, and agency thought leadership, enabling insights development for creative and strategy services.• Designed and implemented machine learning algorithms to identify key statistics and conclusions for Platform 70. • Realized a reduction in external data expenses by $2.4M+ for 2018.• Supported client projects, resulting in $40M+ in total revenue during 2018. -
Global Head Of Data Management TechnologyOgilvyone Worldwide 2014 - 2016Little Rock, Ar And New York, Ny• Designed and implemented marketing data management practices to drive business growth and raise brand awareness. • Created requirements for client solutions regarding marketing data management, including email marketing and analytics. • Managed customer resources during the implementation of new solutions. • Built and implemented, from the ground up, the first product management processes ever used at the company. • Worked with Account Management resources to deliver sales pitches and drive consistent communications. • Developed brand messaging for a technology client to communicate the capabilities of their artificial intelligence product.• Designed a solution for a telecommunications client that created $4.3M in revenue in 2013.• Formulated a solution for an investment services client, resulting in $3.3M in revenue in 2014. -
Director Of Product ManagementAcxiom 2010 - 2014Little Rock, Arkansas Area• Owned the marketing database product offerings used to access individual and household data for audience selection.• Established the long-term product strategy for marketing database offerings aligned with other Acxiom products. • Led a high-performing team of product managers, developers, and testers responsible for creating marketing database products. • Developed Acxiom Campaign to provide a common user interface for audience selection and segmentation.• Sunset marketing database products that no longer met customer expectations.• Provided technical leadership regarding architecture and delivery mechanisms for marketing database offerings. • Created requirements to expand product capabilities and optimize technical performance. • Monitored product development and communicated status to leadership and relevant stakeholders. • Implemented processes to monitor technical implementations of marketing databases and escalate issues as detected. • Realized growth for three consecutive years to $400M+ in total revenue during tenure.
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Consulting Team LeaderAcxiom 2008 - 2010Little Rock, Arkansas Area• Identified client business problems and opportunities by analyzing data and examining operational processes. • Proposed solutions that mitigated business problems and enabled clients to react to market opportunities.• Documented goals and objectives to ensure client expectations were universally understood.• Generated requirements for the functionality needed within the client solution. • Led a high-functioning team of consultants responsible for implementing client solutions. • Presented status reports and visualizations to communicate progress and issues associated with the client solution.• Trained and mentored client resources to ensure effective use of solutions. • Developed more than 30 prototype solutions to validate customer value, resulting in more than $10M+ in revenue.
Tom Hutchison Skills
Tom Hutchison Education Details
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Chemistry
Frequently Asked Questions about Tom Hutchison
What is Tom Hutchison's role at the current company?
Tom Hutchison's current role is Strategic Product Executive.
What is Tom Hutchison's email address?
Tom Hutchison's email address is th****@****iom.com
What is Tom Hutchison's direct phone number?
Tom Hutchison's direct phone number is +121223*****
What schools did Tom Hutchison attend?
Tom Hutchison attended Arkansas State University.
What are some of Tom Hutchison's interests?
Tom Hutchison has interest in Civil Rights And Social Action, Economic Empowerment, Poverty Alleviation.
What skills is Tom Hutchison known for?
Tom Hutchison has skills like Analytics, Product Management, Digital Marketing, Business Intelligence, Database Marketing, Crm, Leadership, Direct Marketing, Product Marketing, Market Research, Marketing Strategy, Email Marketing.
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Tom Hutchison
Libertyville, Il -
Tom Hutchison
New York City Metropolitan Area
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