Tom Kerr Email & Phone Number

Most B2B marketers are pulling their hair out. They know their target audience hangs out on social. They know they need to be posting consistently. But how do you measure the real value of social media, beyond the 'fluff' metrics?Here's a typical conversation between the social team, and leadership in the B2B world. - Head of Social “This month we saw a 12% increase in followers, a 3% increase in likes, and an 18% increase in comments. Just check out these post stats....Total following: 735,776Total post impressions: 1,834,385Number of post engagements: 5,841Number of clicks to the website: 1,127What do you think about these then?"- CMO" errr great..... but how many leads did we get? How many of our target accounts have engaged with us? How much of our pipeline has been touched by our social content?"These are the conversations we can help you eliminate. We want B2B companies to live in a world where EVERYthing is measurable. What if you could say:“This new customer came from this LinkedIn post”"This Tweet brought us $10K in sales”“This campaign performed 40% better in the finance industry”“14 of these Microsoft employees engaged with my content”

Listed skills include Marketing Strategy, Management, Sales, Customer Service, and 11 others.