Tom Kershaw Email & Phone Number

Plymouth, GB

• Working in the Product Marketing team at the intersection of product development, sales and marketing to drive software product adoption; member of Marketing and Education Senior Leadership Teams. Highlights:
• Led the development of new product portfolio brand positioning, value proposition and messaging framework for a suite of 20 software applications in an education division that has grown rapidly over recent years by.
• Directed multiple successful product GTMs, aligning Product, Marketing and Sales teams. Delivered relevant product marketing components of these GTMs, including: market and competitor research; defining target customer.
• Managed the commercial aspects of new partner SaaS product launches (reseller model), achieving rapid return on investment and demonstrating the success of a new GTM process for faster partner product launch (from.
• Driven market extension opportunities for existing products, involving market research, competitor analysis, market sizing and segmentation, persona creation, pricing, and sales enablement.
• Marketing-qualified lead (MQL) generation through content and event demand generation activities, from top-of-the-funnel thought leadership to optimised bottom-of-the funnel content. These include: blog writing.

Plymouth, England, United Kingdom

• Central role in the Commercial team across strategy, campaign generation and key account support for the IRIS Education portfolio. Highlights:
• Sales enablement – Creation of sales collateral (e.g., battlecards and sales stories; use of Showpad and Crayon platforms); sales team training (e.g., induction, product launches); customer-facing support for VIP.
• Campaign generation – Responsibility for driving cross-sell proportion of annual recurring revenue (ARR); generation of cross-vertical campaigns; and role in customer segmentation and messaging for all key marketing.
• Spokesperson and Edtech thought-leader – Principal representative for IRIS Education, delivering thought leadership content at national education conferences (e.g., National MAT Conference and MAT Growth Conference).
• Market segmentation, insights and sales analysis – Identification of market opportunities and threats to inform the overall sales strategy; analysis of internal sales data, including pipeline and performance to.

Plymouth, England, United Kingdom

• Key role in managing the day-to-day operations of a software development company that provides online solutions for Local Authorities to deliver training and traded services.
• Line-management of Technical Support Team – Management of workflow, performance management, recruitment and onboarding, and improving key skills, such as technical specification writing.
• Resource management and scheduling – Controlling resource allocation in day-to-day operations (using Float platform) across Customer, Technical and Development teams for service management delivery under the ITIL.
• Project management – Particularly focused on new product development, pioneered a transition to Agile project management philosophy using Scrum methodology. This included the adoption of user stories as an alternative.
• Quality assurance – Responsibility for ensuring high standard for all developments and changes before customer delivery. Developed methods for improving functional testing documentation to bring in line with industry.
• Data analysis and reporting – Use of MS Excel Power Query, Pivot tables and advanced charting to manipulate service management data to report on quality, efficiency and performance; creation of interactive dashboards.

Devon, England, United Kingdom

• Leadership: In my role as Academic Performance Leader (APL) for Sixth Form, I oversaw the academic progress and post-Sixth Form progression of 400 Sixth Form students (prior to the creation of this role at the.
• Monitoring Academic Progress and improving teaching and learning – Analysing student data and putting measures in place to improve performance or close progress gaps; monitoring and evaluation of teacher performance.
• Sixth Form Futures and Careers Programme – Designing and delivering a careers programme to meet Gatsby benchmarks.
• Leading the Sixth Form pastoral system – Managing a team of 20 Tutors in delivering an effective pastoral support system.
• Sixth Form recruitment – Agreeing admissions criteria, interviewing prospective students, creating promotional recruitment material, planning and managing open/transition days, and managing the work of admin staff.
• Other – Budget holder for Sixth Form; responsibility for reviewing and updating all Sixth Form policies.Work across schools: I held the position of Sixth Form Network Lead for the South West Teaching School Alliance.

Queens Park, London

I worked as an unqualified science teacher at QPCS while completing a Graduate Teacher Programme (GTP) through the London North Consortium (LoNoCo), Middlesex University (achieving a grade of outstanding in my end-of-programme report), and then as a qualified teacher for my NQT year.

Hayes, England, United Kingdom

I was, at various times, head of the Finance and Curriculum & Improvement committees, and I served as Vice-Chair of the governing body for 2 years.

St. Albans, England, United Kingdom

I worked as part of several small teams on the financial audits of middle-market companies, developing an understanding of how businesses work, particularly the operation of internal controls, as well as a basic understanding of accounting systems and financial reporting.

Master Of Arts - Ma, Natural Sciences (Biochemistry), First

Doctor Of Philosophy - Phd, Molecular Cell Biology, Pass

Activities and Societies: Writer for student newspaper, Pi Squared.My thesis work involved investigations into how immune cells regulate.

Pgcert (Education) In Work Based Learning Studies, Secondary Education And Teaching, Pass

I completed a Graduate Teacher Programme (GTP) through the London North Consortium (LoNoCo) whilst working at Queens Park Community.

Education record

The Product Marketing Core course covers modules include: Research, Pricing, Objectives & Key Results, Personas, Positioning & Messaging.