Tom Mackay Email & Phone Number

La Trinidad, Provincia De Buenos Aires, Ar

Buenos Aires Province, Argentina

Lento is a borderless branding and digital creative agency. We transform startups into global brands through delivering innovative digital experiences and brand strategies that help startups unfold their infinite potential.We have built a team with different cultural backgrounds, as we believe it will give you a broader and more eclectic creative scope for your projects. Diversity, strategy and growth are fundamental to our approach in developing disruptive ideas and designs that evoke emotion and help your brand stand out amongst the crowdNo matter where you are in the world. We'd love to hear from you!

Miami, Florida, United States

Leading marketing strategy with a focus on positioning Sanctum as the top solution in GPU optimization for AI, HPC, and crypto mining. Creating and executing digital campaigns, developing strategic partnerships, and collaborating closely with product and sales departments to ensure market approach aligns with industry demands. Leveraging data-driven insights to optimize performance, build brand awareness, and drive measurable growth in new markets.

Remote

Sydney

I completed my first adventure for Walking the Walk - a 900km unassisted walk across India from Bekal, on India’s west coast, to the Bay of Bengal along the east coast. Warding off fatigue, injury, dehydration and encounters with wild animals I reached my final destination in 40 days pulling only a cart along with my possessions. I used the physical and emotional challenges of the walk to demonstrate a commitment to the significant challenge mental illness poses to young Australians.Outcomes:+ Raised $13,000 for beyondblue, to help bring awareness for depression, anxiety and suicide;+ Executed my first project through meticulous planning and strategies to overcome adversity; + Attracted an extensive portfolio of sponsors through sponsorship management. Sponsors include: Adidas, GoPro, Hydralyte, Sea to Summit, Subtech Sports, Aussitravelcover and Hoka One One; + Content Producer

Remote

I joined the team remotely during the COVID-19 pandemic to help kick start their marketing automation. During my time at Taurus I worked to enhance the customer experience across all digital channels, some of my work included:+ Reworked sales processes to be mapped to their buyer journey+ Integrated new MAP + CRM to align efforts between marketing and sales teams + Implemented processes to ensure data integrity+ Streamlined contact with customers + Provided strategic guidance increase sales and leads+ Tracked the performance of marketing campaigns and made necessary adjustments to ensure we reached our revenue goals

Buenos Aires, Argentina

I helped forward-thinking companies expand their business into the US market. I worked step-by-step with founders to ensure they avoid the common pitfalls of expansion and maximise their investment in time and opportunity.Highlights include:+ Developed & executed optimal sales and marketing strategies to achieve US market entry goals;+ Implemented multiple CRM and integrated their operational systems to be one single source of truth; + Lead creative brand campaigns - re-brand, value messaging, strategy and oversaw adaptation of marketing collateral for startup clients;+ Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation;+ Developed and managed robust marketing and content calendars;+ Managed client relationships and projects for startup launch into US.

Adelaide, Australia

At Venture Far I was responsible for the development and ongoing execution of the company’s strategic vision and supportive business plans, taking into account the intense competitive landscape and evolving consumer habits in the travel industry. I became the lead in driving organisational change across all areas of the business. Utilising my experience in marketing and sales, I worked to shift our perception as a traditional wholesaler to an innovative travel company.Highlights of my role included:+ Analysed the company performance, market research, and industry trends to develop and oversee the company’s 2020 Strategic Vision;+ Led the development and implementation of the company’s inbound marketing and branding strategy, including the rebrand of the business;+ Oversaw the development and transition of new experiential travel product to be in line with vision and target audience;+ Led the implementation of Salesforce CRM and its integration with HubSpot - I was responsible for the ongoing management of both systems.+ Led the development of new Wordpress website;+ Partnered with creative talent to assist in the successful execution of content, brand positioning and marketing collateral.

Sydney

As the Marketing & Circulation Executive I was responsible to manage the marketing, circulation and distribution of NewsLifeMedia custom publications. The digital disruption of the publishing industry provided the opportunity to implement cost efficient print circulation / distribution strategies, as well as create innovative omni-channel marketing strategies that drove sales, audience growth in new channels and brand loyalty. Clients included NRL, Woolworths, ABC, NBCF, Subaru, AGPC and Chadstone.Outcomes:+ Expanded the custom publications beyond print; assisted in the execution of an app for Fresh Magazine, podcast and several YouTube video series for Big League that generated more than 50,000 total views; + Grew Big League Magazine (NRL) to become the #1 circulated Rugby League publication through strategic marketing promotions and tactical marketing plans;+ Oversaw challenging circulation and marketing budgets - created cost effective distribution / marketing strategies that resulted in improved brand profitability;+ Successfully used content marketing monitoring and data analysis to help tailor our content messages+ 2015 Publish Awards Runner up: Best App on Mobile or Tablet device for Fresh Magazine;+ Worked alongside the Big League editorial team to implement a social media strategy that saw an 800% increase in followers across our social channels and improved engagement rates;+ Won News Video Foundary for most creative and engaging YouTube Channel solution.

Sydney, Australia

Primary responsibility was to improve communication and interaction between the organisation and its members, stakeholders and the public through various digital platforms. + Increased CA’s brand within Australia's sporting marketplace;+ Record website traffic and engagement rates - developed content marketing strategy with a focus on a diverse range of content and clear design on our website, email marketing and social media;+ Record Cycling Australia Membership - I assisted in the development and implementation of a new membership program that successfully converted the ‘recreation cyclist’ to become a member of Cycling Australia to help drive revenue;+ Utilised my multimedia publishing skills to assist department with professional production of CA publications and promotional collateral used to execute events and campaigns.

Sydney, Australia

Managed content creation and update of time sensitive material for key sections of the Australian Rugby Union website to ensure content optimisation to meet user needs. Planned and implemented creative strategic plans to drive site traffic and increase engagement times+ Visitor website traffic and engagement times reached its highest since the 2003 Rugby World Cup;+ Coordinated and analysed all ARU EDM campaigns;+ Assisted in the successful development of new digital workflow processes and embedded players.

Sydney, Australia

Assisted the marketing team two days per week in all areas as required, reporting to the Marketing Manager. Duties included mail merge of numerous letter deployments, inclusion in conception of marketing strategies for major Rugby events, ongoing research into competitors’ and their marketing campaigns, database entry.Outcomes:+ Assisted in the planning and implementation of key marketing strategies for the 2007 Rugby World Cup, Wallaby Season, Australian Rugby Championship and Adelaide Sevens Tournament. + Worked closely with the Event Management team on key events including: 2007 QantasWallabies v Springboks at Sydney Olympic Park and Public Fan Days.+ Project Management position – one month contractual: successfully dispatched “Welcome to Rugby” packages to 45,000 players amongst 350 clubs across Australia.