Responsible for providing comprehensive sales strategies, operational workflow and business transformation consulting to online publishers and digital media companies. Work closely with senior executives and other stakeholders to deliver high-level solutions, closely monitor the development of standards, policies and procedures and improve collaboration across the organization to optimize business performance.Responsible for optimizing current sales strategies, tactics, procedures and workflow effectiveness across sales, ad operations, billing and reporting.

Co-founder and head of sales for Rare Crowds, a leading programmatic, cross-platform media solution for display, mobile, video and social media, offering unprecedented campaign targeting precision and programmatic optimization to ad agencies, agency trading desks and advertisers. The platform was sold as an enterprise SaaS solution and as a media buying platform.Responsible for all aspects of sales, including development and implementation of the company sales strategy, hiring, sales training, compensation and incentive plans, pricing strategy and development of sales tools. Work closely with product development, engineering and technical support to refine sales strategy, improve and perfect sales tools and to ensure the highest levels of customer service, support and customer satisfaction.Led sales effort working directly with senior level decision makers at key customers and leading ad agencies, trading desks, marketers and publishers including: Accordant, AMC Networks, AMNET, Blackrock, Camelot Communications, Carat, CatapultWorks, Crossmedia, Deutsch, Digilant, Doremus, Dwell Media, Essence Digital, Havas Media, Hill Holiday, iCrossing, IgnitionOne, InteractiveOne, JPMorgan Chase, Magna Global, Media Darwin, MediaSmith, Prelytix, Theorem, TRAFFIQ, Underscore Marketing, Varick Media, Xaxis, ZenithOptimediaWorked directly with strategic partners and leading Demand Side Platforms (DSPs) and Data Management Platforms (DMPs), including industry leaders AppNexus, MediaMath and Digilant, to provide access to over 160 million consumers and 50 million B2B decision makers for the Rare Crowds’ platform.

Responsible for heading up INVISION's sales effort for its DealMaker Digital product line. DealMaker is a robust SaaS advertising sales system designed to support online publishers and ad networks with a powerful and comprehensive order management and analytics tool.DealMaker Digital is used to manage digital advertising sales proposals, inventory forecasting, order processing, creative placements, billing reconciliation, revenue recognition, business reporting and workflow process for online media companies. Responsible for developing and implementing the sales strategy, personally involved in the all aspects of the sales process, created all sales tools and responsible for hiring and development of sales training and sales compensation plans.

Responsible for worldwide sales and for developing and implementing sales strategy and all aspects of worldwide sales for Maxifier and its adMAX campaign optimization solution. adMAX is the online ad industry’s leading web-based SaaS solution for publishers and ad networks and optimizes premium and performance-based campaigns.Successfully sold leading digital publishers and ad networks, including Forbes, The Financial Times, Monster.com, Orange Advertising Network, Matrix Italia Telecom, BlogHer, Pittsburgh Post-Gazette, EyeConomy, IPC Media, Channel 4, 24/7 Real Media and the Guardian.co.uk.Developed strategic relationships and outreach with major ad serving vendors, such as DoubleClick, 24/7 Real Media, ADTECH, OpenX, aiMatch and others.

Triad Digital Media creates, manages and operates online media programs for leading retailer and ecommerce websites. Triad Digital Media is unique in the online advertising industry. Our clients include Walmart, CVS, Sam's Club, Dell, Toys R Us, and Shutterfly . Our client sites reach more than 80 million shoppers each month and allow brands to reach their customers at the right time and in the right place — when they are highly engaged and in the shopping mindset.

Responsible for worldwide sales for Solbright’s Adsuite solution, a web-based SaaS workflow solution which automates sales, inventory forecasting, order processing, billing reconciliation, revenue recognition, and reporting for online media companies. Oversaw all aspect of sales to online publishers and ad networks in the U.S., Europe and Australia.Increased sales 50% per year, set company record for sales revenue for 5 consecutive years. Increased Solbright’s account base 147% in just 1 year. Oversaw repositioning of Adsuite as a Sarbanes-Oxley business solution with a demonstrable ROI for online publishers.Launched Solbright’s international sales operations in London and Australia.Initiated strategic business partnerships. Expanded Solbright’s participation and visibility in industry associations and trade conferences (AdMonster Conferences in U.S. and Europe, the Online Publishers Association (OPA), Association of Online Publishers (AOP), and IAB E-Business initiative in U.S.), featured panelist at AdMonster's Conferences and 2009 Media Financial Management Association (MFM) conference.

Oversee all aspects of Prism Media Networks business (content licensing and traffic building solutions for online marketers)

Co-Founder and Executive Vice President--Responsibilities included all aspects of sales for Phase2Media, a sales & marketing company and sales representative for 70 different websites and email/newsletter products. P2M focused on individual site sales for branded sites and grew to $70M in sales and over 200 employees in our first full year of operations. Sales were organized into a matrix sales structure that included a "Branded" sales team (selling Phase2Media's branded sites such as The Official Site of the Sydney 2000 Olympics, Elle Magazine, Car & Driver, Road & Track, Maxim, eUniverse and many others) and a "Direct" sales team (responsible for selling Phase2Media's direct response sites and email lists and newsletters, which included sites such as FreeLotto, the 25th largest site on the Internet). The Direct Division generated $40M in sales for many largely unknown websites and generated $10M in sales for the company's email/newsletter products.

Director of Sales--ran ad sales for PointCast and oppened and managed PointCast's NYC office. Helped grow PointCast into a Top 10 Web property in our first full year of business. PointCast pioneered the concept of broadcasting content to desktops, using PointCast's innovative use of screensavers to deliver customized content from leading content providers such as CNN, CNN SI, CNNfn, The New York Times, The Wall Street Journal, Ziff Davis, CMP, Reuters, and local content providers such as The Boston Globe, Miami Herald, San Francisco Chronicle, The Detroit Free Press and many others.