Content and Community for greater sustainability within mountain biking

Recognising and celebrating action sport athletes, participants, organisations and brands who are helping to protect the planet that is our playground.

EXTREME is a unique business in the action sport and adventure travel space. We own and manage UNREEL, one of the world’s largest and fastest growing action and adventure online communities. Our content creation and collaboration engages 20+ million followers, passionate about action, adventure and the environment. We delivered 2.6 billion video views across Facebook, Instagram and TikTok in 2023.As architects of adventure, we design and deliver immersive action sport and adventure travel experiences for tourism destinations, hospitality operators and events;Our ‘HANGOUT’ event platform – now an official Green Zone partner at the annual United Nations Conference of the Parties (COP) climate action event – helps to protect the planet by giving young and underrepresented change makers a voice.I work across our content, creative and community projects.

I combine my creative experience as a content creator and brand designer with future-focused psychotherapy and rapid remedial hypnotherapy to help organisations and individuals to better connect with themselves, with others and with the world around them.

Mentor on programs designed to help people learn to surf and supporting them across various paths of their lives.

Userback is a a super powerful, super flexible visual feedback application that allows website owners, website and application developers, designers, marketers and digital agencies to collect real time feedback, comments and other information from users, customers and teams.

Founding partner at Apparent, a strategy-led customer engagement agency delivering innovative and profitable multi-channel customer communications and experiences for a number of clients, in particular Google in the US.

Responsible for a centralised digital creative and development team delivering projects for a number of Y&R Brands agencies including George Patterson Y&R, Wunderman, JWT and The Campaign Palace.

Responsible for establishing and building in-house creative and development teams to support the existing traditional advertising teams as the agency evolved its integrated offering.

An interesting hybrid role! Responsible for MRM's Australian operations and McCann Worldgroup integrated creative director for Microsoft across Asia Pacific.

Freshly arrived in Australia on a 'working holiday' I joined Amnesia as the start-up agency's first employee and Senior Designer & Writer - plus responsible for hiring and managing growing team of designers and writers.