Develop strategies and communications that accelerate materials reuse in design, construction, and other fields.

Studio Y is a platform for me (and a network of like-minded collaborators) to help cross-organization and cross-discipline teams get to confluence: unleashing the power and flow of collaboration with shared mindsets, toolsets and skillsets. We can serve as consultants or fully fold into your team as a strategists, facilitators and catalysts. https://www.studio-y.net

As a senior strategist, I collaborated with our clients and with Gensler architects and designers to frame opportunities, conceive processes and create communication I helped organizations in manufacturing, education, healthcare and retail leverage and activate design as a tool for leadership, performance and innovation. As a studio leader, I led a hybrid studio composed of writers, designers, researchers, analysts and industrial designers, expanding Gensler's reputation and capabilities beyond architecture and interior design.

On my own or collaborating with similarly seasoned partners, I create highly engaged processes to generate strategies for brands, communication, products, services and the built environment. Expertise in design thinking + passion for design doing. I can play. I can coach. I can lead.

At Dātu Health, I led conceptual development of our platform and catalyzed client engagement in shaping the application of our technology. I led a team of researchers, service designers and UX designers as we worked to imagine and create a future of highly personalized digital health. As a member of Senior Leadership team, I also facilitated Strategic Planning and helped to foster a culture of respect and innovation within a startup that required diverse talents and personalities.

Led Trans-Disciplinary Studio combining Brand, Analytics, Strategy, Research, Architecture and Interiors. Regional lead for Gensler's Consulting practice area. Facilitated firmwide learning experiences and retreats.

Consulted with Gensler clients and design teams to create a strategic context and craft a strategic narrative for great design, including brand identity, architecture, urban design, retail and corporate headquarters.

Facilitated community leadership academy learning experience. Helped to shape curriculum for a pioneering Regional community leadership program dedicated to creating a powerful regional identity in the West Michigan area.

Working with VSA Partners and Doblin, I was brought in to lead focused Innovation and Branding project teams for clients including Bell Canada, SK Telecom, Target, and Caterpillar.

Co-founded and helped to grow Conifer Research into a respected source for applied ethnographic research. Helped Conifer clients use research insight to drive organizational alignment and concept development. Developed collaborative, multi-project client relationships. Shared business management responsibiliities for firm.

Led brand strategy efforts for VSA clients and helped develop brand process for the firm as a whole. Created Brand Summits, an interactive, participative forum that engaged business leaders, creative partners, customers, and key advisers in brand strategy.

Integrated Doblin efforts on behalf of clients, beginning as a writer in 1991 and evolving into a program manager and firm leader over the ensuing 9 years. Helped Doblin clients develop innovation options across products, services, and brand. Developed and wrote recommendations. Led consulting teams. Developed processes, tools, and experiences to help clients generate, track, and test innovation concepts.