• Worked closely with internal teams and third-party vendors to develop campaigns for execution in support of ProPac’s brand strategy and B2B marketing initiatives. • Advised CEO/President and executive management team of marketing processes and best practices to maximize operational efficiency and achieve company goals/mission.• Managed digital programs including website management, SEO analytics, e-blast creation and distribution, social media, direct mail, trade show preparation with… Show more • Worked closely with internal teams and third-party vendors to develop campaigns for execution in support of ProPac’s brand strategy and B2B marketing initiatives. • Advised CEO/President and executive management team of marketing processes and best practices to maximize operational efficiency and achieve company goals/mission.• Managed digital programs including website management, SEO analytics, e-blast creation and distribution, social media, direct mail, trade show preparation with respective collateral materials, still photography, video production and graphic layout & design.• Managed and reconciled marketing/advertising budgets. Show less

• Partnered collaboratively with internal teams and advertising agency to develop campaigns for execution of Food Lion’s $21M broadcast media and creative budget plus $3.6M POS in-store signage and décor project management programs in support of Food Lion’s brand strategy and marketing initiatives. • Managed POS project marketing campaigns system wide for 1,108 Food Lion stores working cross-functionally between internal departments (Marketing, Legal, Pricing, Merchandising and Retail… Show more • Partnered collaboratively with internal teams and advertising agency to develop campaigns for execution of Food Lion’s $21M broadcast media and creative budget plus $3.6M POS in-store signage and décor project management programs in support of Food Lion’s brand strategy and marketing initiatives. • Managed POS project marketing campaigns system wide for 1,108 Food Lion stores working cross-functionally between internal departments (Marketing, Legal, Pricing, Merchandising and Retail Operations), as well as vendor partners and creative agencies, to ensure promotion of compelling offers, special promotions, address business challenges, work within budget, maintain brand standards, detail consistent messaging, manage timing, effectively communicate to store level and execute innovative programs.• Supervised and trafficked projects between department/agency creative team and in-house letter shop and third party vendors (Pratt Visual Solutions, Southeastern Products, Robertson & Associates, etc.) for all print creative, production and fulfillment.• Advised department director and brand communications manager of broadcast and POS processes and best practices, maximizing operational efficiency with precise time management for achieving company goals/mission.• Managed and reconciled broadcast and POS marketing/advertising budgets. Show less

• Established and executed marketing plan and campaigns including broadcast and print media, direct mail, circular and sign advertising program for 103-store retail grocery chain located in South Carolina and Georgia. • Advised CEO/President and executive management team of internal marketing department processes and best practices to maximize operational efficiency with precise time management to achieve company goals/mission.• Managed and trafficked projects between cross-functional… Show more • Established and executed marketing plan and campaigns including broadcast and print media, direct mail, circular and sign advertising program for 103-store retail grocery chain located in South Carolina and Georgia. • Advised CEO/President and executive management team of internal marketing department processes and best practices to maximize operational efficiency with precise time management to achieve company goals/mission.• Managed and trafficked projects between cross-functional departments including internal creative team, internal letter shop and vendor partners and studios for development, project management and production of all print advertisements, logo design, marketing collateral materials including direct mail and POS signage and broadcast media. • Responsible for helping plan, execute and traffic strategically designed CRM initiatives and direct mail programs, to build awareness of the organization’s brand with specific targeted emphasis on company goals and priorities.• Liaison between corporate management and creative advertising agency to develop, produce and traffic broadcast creative and studio production (TV, Radio, In-Store PA) to ensure brand message and marketing strategy continuity.• Led the redesign of Piggly Wiggly weekly newspaper circular to appeal to a wider and more lucrative demographic.• Developed, managed and reconciled marketing/advertising budgets. Show less

• Marketing/advertising consulting specializing in market planning, budgeting and execution of creative concepts, design, production and media placement for print, direct mail and broadcast.• Advised Samuels Jewelers, a 100+ store retail jeweler on budgeting, ad scheduling, placement, creative and production. Results were increased sales and market share.• Worked in the role of corporate Marketing Director for Anne Penman Laser Therapy, national franchiser of smoke cessation clinics on… Show more • Marketing/advertising consulting specializing in market planning, budgeting and execution of creative concepts, design, production and media placement for print, direct mail and broadcast.• Advised Samuels Jewelers, a 100+ store retail jeweler on budgeting, ad scheduling, placement, creative and production. Results were increased sales and market share.• Worked in the role of corporate Marketing Director for Anne Penman Laser Therapy, national franchiser of smoke cessation clinics on budgeting, ad scheduling, placement, creative and production. Company grew from three franchises to 31 in nine months.• Developed, managed and reconciled marketing/advertising budgets. Show less

• Establish and execute marketing plan and project management of advertising program for 137-store retail jewelry chain located in ten Southeastern states.• Managed all marketing campaigns for stores advising and working with executive management, Merchandising and Retail Operations, as well as suppliers and creative agencies to ensure promotion and execution of innovative and consistent marketing programs. • Reduced Friedman’s Jewelers annual newspaper budget over 65% by streamlining… Show more • Establish and execute marketing plan and project management of advertising program for 137-store retail jewelry chain located in ten Southeastern states.• Managed all marketing campaigns for stores advising and working with executive management, Merchandising and Retail Operations, as well as suppliers and creative agencies to ensure promotion and execution of innovative and consistent marketing programs. • Reduced Friedman’s Jewelers annual newspaper budget over 65% by streamlining and targeting circulars and eliminating ROP to save and redistribute budget to broadcast media. The results included an increase in store sales and saved advertising costs.• Trade show preparation and management.• Identify and drive successful adoption of proven best practices for CRM.• Incorporated marketing plan and advertising execution for Friedman’s Jewelers name change to Marks and Morgan Jewelers. Results were increased sales and market share.• Transitioned Friedman’s Jewelers from conventional, antiquated graphic design and production techniques to computer-based design and digital imaging in 1991.• Developed, managed and reconciled marketing/advertising budgets. Show less