Worked closely with internal teams and third-party vendors to develop campaigns for execution in support of ProPac’s brand strategy and B2B marketing initiatives.Advised CEO/President and executive management team of marketing processes and best practices to maximize operational efficiency and achieve company goals/mission.Managed digital programs including e-blast creation and distribution, social media, direct mail, trade show preparation with respective collateral materials, still photography, video production and graphic layout and design.Managed and reconciled marketing/advertising budgets.

Partnered collaboratively with internal teams and advertising agency to develop campaigns for execution of Food Lion’s $21M broadcast media and creative budget plus $3.6M POS in-store signage and décor project management programs in support of Food Lion’s brand strategy and marketing initiatives.Managed POS project marketing campaigns system wide for 1,108 Food Lion stores working cross-functionally between internal departments (Marketing, Legal, Pricing, Merchandising and Retail Operations), as well as vendor partners and creative agencies, to ensure promotion of compelling offers, special promotions, address business challenges, work within budget, maintain brand standards, detail consistent messaging, manage timing, effectively communicate to store level and execute innovative programs.Advised department director and brand communications manager of broadcast and POS processes and best practices, maximizing operational efficiency for achieving company goals/mission.Managed and reconciled broadcast and POS marketing/advertising budgets.

Established and executed marketing plan and campaigns including broadcast and print media, circular and sign advertising program for 103-store retail grocery chain located in South Carolina and Georgia.Advised CEO/President and executive management team of internal marketing department processes and best practices to maximize operational efficiency and achieve company goals/mission.Managed internal creative team and vendor partners for development, project management and production of all print advertisements, logo design and various marketing collateral materials including POS signage and direct mail.Responsible for helping plan and execute strategically designed CRM initiatives and programs, to build awareness of the organization’s brand with specific targeted emphasis on company goals and priorities.Liaison between corporate executive management and creative advertising agency to conceptualize and develop broadcast creative and production (TV, Radio, In-Store PA) to ensure brand message and marketing strategy continuity.Led the redesign of Piggly Wiggly weekly newspaper circular to appeal to a wider and more lucrative demographic.Developed, managed and reconciled marketing/advertising budgets.

Marketing/advertising consulting specializing in market planning, budgeting and execution of creative concepts, design, production and media placement for print and broadcast.Advised Samuels Jewelers, a 100+ store retail jeweler on budgeting, ad scheduling, placement, creative and production. Results were increased sales and market share.Worked in the role of corporate Marketing Director for Anne Penman Laser Therapy, national franchiser of smoke cessation clinics on budgeting, ad scheduling, placement, creative and production. Company grew from three franchises to 31 in nine months.Developed, managed and reconciled marketing/advertising budgets.

Establish and execute marketing plan and project management of advertising program for 137-store retail jewelry chain located in ten Southeastern states.Managed all marketing campaigns for stores advising and working with executive management, Merchandising and Retail Operations, as well as suppliers and creative agencies to ensure promotion and execution of innovative and consistent marketing programs.Reduced Friedman’s Jewelers annual newspaper budget over 65% by streamlining and targeting circulars and eliminating ROP to save and redistribute budget to broadcast media. The results included an increase in store sales and saved advertising costs.Identify and drive successful adoption of proven best practices for CRM.Incorporated marketing plan and advertising execution for Friedman’s Jewelers name change to Marks and Morgan Jewelers. Results were increased sales and market share.Transitioned Friedman’s Jewelers from conventional, antiquated graphic design and production techniques to computer-based design and digital imaging in 1991.Developed, managed and reconciled marketing/advertising budgets.