Tommy Mclaughlin Email & Phone Number

Analyzed previous sell-through data and current inventory to provide insight into product priorities over the FY 2024Analyzed the previous performance and reputation of Bleacher Report Shop and provided insight and recommendations to aid in the relaunch of the brandProvided insight and feedback to restructure the digital experience on the Bleacher Report Shop website

Portland, Oregon, United States

Strategize how Under Armour can better approach the sportstyle footwear space to create product differentiation and brand affinity within the lifestyle/casual consumer baseAnalyzed current and future sportsyle footwear product line offerings and identified white space opportunityWeekly product meetings with Under Amour Sportstyle Footwear team to provide project status updatesFinal deliverables included consumer research, muse identification, market research, competitor analysis, and product/category move-forward recommendations

Designed the 2023 Pacific Games uniforms and team apparel worn by both men's and women's Tongan national basketball teamsIntegrated traditional tapa cloth patterns, tribal tattoo motifs, and language to emphasize Tongan heritage, fostering national pride among athletes with the team's unique cultural identityConducted in-depth research on current basketball uniform trends to identify a cohesive identity that stood out amongst the other nations competing in the Pacific Games

Atlanta, Georgia, United States

Worked cross-functionally and formed strong working relationships with Design, E-commerce, Brand Marketing, Marketing Operations, Product, Programming, and TNT + TBS Marketing teamsResponsible for delivering all major inputs for multi-channel marketing campaigns, including creative briefs, A/B testing agendas, and audience creation, with a focus on E-commerce, Live Video, and Growth MarketingWorked on a variety of campaigns involving influential brands, including the NBA, NFLPA, OutKast, and Allen IversonResponsible for implementing in-app messaging for E-commerce campaigns in the Bleacher Report mobile app, adding a new incremental revenue streamManaged college interns, reviewed intern’s performance, gave critical feedback, and advised on final projectImplemented In-App Messaging for Ecommerce campaigns in the Bleacher Report mobile app, adding a new incremental revenue streamResponsible for reporting and analyzing the performance of email, in-app messages, and UTM linksPlayed integral role in transitioning B/R Live users to Bleacher Report

Atlanta, Georgia, United States

Requested and delivered all B/R Live creative assets, including email assets, on-air marketing graphics, app store screenshots, and in-product imageryCollaborated and formed strong working relationships with Design, Marketing Operations, B/R Live Social, and Bleacher Report teamAnalyzed the performance of email campaigns and provided insights to improve customer interaction and experienceCreated and maintained a content roadmap for key partners, including Apple, Google, and AmazonConducted audits focusing on the optimization of the B/R Live customer experience in areas such as customer service, brand positioning, and transactional emailsResponsible for creating and maintaining B/R Live email calendar in collaboration with Marketing Operations

Omaha, Nebraska

Create promotional plans, promotional materials, and graphics for the Athletics Marketing department Aided in the research and creation of Men’s Basketball court located in CHI Health Center Creative Lead for men’s basketball theme night – 80’s Night; created all promotional material and collaborated with the Marketing and Promotions department to deliver a unique in-stadium experience for students and fans

Omaha Nebraska

Managed purchasing process, inventory, iJay’s third party vendors, and researched all new apple releases Researched emerging trends in retail and culture to identify consumer needs and plan future purchases

Beaverton, Oregon

Performed tasks specific to Product Line Management, including attending weekly Triad meetings, creating VMLPs, design briefs, and analyzing purchase order data to inform decisions in creating line plansCreated and briefed in LeBron Crown tee, which dramatically outperformed initial forecasts, and generated millions in revenueFinal project included NBA Tee Year 1+2 Breakdown, Creative Focus for NBA Year 4, and creating FAHO20 Line Plan

South Bend, Indiana Area

Created graphics for Athletics Advancement team including advertisements in Notre Dame Football Program

South Bend, Indiana Area

Delivered products to Notre Dame camps; created graphic designs for company competitions

Master'S Degree, Sports Product Management

Work collaboratively with fellow team members to bring a product to life, from consumer research to final delivery, over the span.

Bachelor Of Science In Business Administration, Marketing