Tommy Fahrner Email & Phone Number

Portland, Or, Us

Beaverton, Oregon, United States

Portland, Oregon Metropolitan Area

Led the launch of AI-powered trend forecasting platform for fashion buyers, winning WGSN’s Project of the Year Award in 2023. Developed a trend forecasting methodology combining proprietary data sets, predictive modeling, and advanced machine learning. Forecasted thousands of trends 24 months in advance with over 90% accuracy. Conducted in-depth trend analysis leveraging complex data sets tracking runway trends, e-commerce assortments, social media, search, and consumer panel surveys. Pitched, scoped, and directed consultancy projects for enterprise fashion and sportswear clients.

Beaverton, Oregon, United States

Directed merchandising transformation initiatives and global seasonal journey for Women’s Running, Training and NSW footwear. Orchestrated the women’s membership roadmap, resulting in double-digit growth of the Nike women’s membership file. Synthesized regional business insights and integrated membership insights into the pre-season process. Created a 3-year long-range plan for footwear digital merchandising and piloted Agile Project Management.

San Jose, California, United States

Advised C-suite on DTC strategy for specialty fashion brand with 5K stores in China. Owned go-to-market plan, rebrand playbook, assortment strategy, and DTC website roadmap. Scoped and negotiated 3rd party partnerships. Collaborated with R&D for US market apparel range.

San Francisco Bay Area

Led digital product and site experience roadmaps for a GapKids and babyGap business, resulting in a 200% revenue increase for online exclusive products. Developed global strategies, and collaborated on seasonal site, email, and in-store photography. Directed digital activations for brand collaborations with Disney, Kate Spade, Pendleton, and GQ, and streamlined photo shoot logistics with new software. As Senior Buying Manager for men's business, managed end-to-end financial planning, optimized site conversion, and expanded revenue streams with online exclusives like Gapfit and heritage denim. Revitalized the men's business with a 20% year-over-year growth. Developed and led teams of up to 5 members, ensuring effective collaboration and high performance.

San Francisco Bay Area

Launched and managed the men's division for an editorial-driven eCommerce site owned by Gap Inc. Orchestrated assortment, site merchandising, and investment strategies. Spearheaded the launch of men's footwear in 2006, accessories in 2009, and apparel in 2011. Supervised all B2B brand partnerships, including 7 for All Mankind, Adidas, Asics, Cole Haan, Diesel, Hugo Boss, Lacoste, Levi's, New Balance, Patagonia, The North Face, PUMA, Saucony, and Vans. Negotiated vendor onboarding, sales plans, marketing co-op, and return authorizations. Managed and developed a team of 4, which comprised 2 Assistant Buyers and 2 Coordinators.

Las Vegas, Nevada Area

Owned a buying portfolio of 50+ brands including Birkenstock, Clark’s, Crocs, and Ugg. Negotiated vendor sales plans, marketing co-op, discounts, and RTVs. Led product selection meetings at trade shows and vendor showrooms. Served as Line Builder for RSVP, Zappos’ first private label footwear brand, and traveled to China for factory tours, line building, and agent meetings.