- Led product update discussions, educated gaming clients on TikTok’s products & proposed strategic advise to drive optimal performance and accelerate account growth, resulting in a 300% YoY growth rate- Analyzed campaign performance data to offer data-driven business insights, leading to more effective campaign strategies- Provided consultation and tailored media plans to gaming clients based on their business objectives and models- Collaborated closely with xFn teams to troubleshoot client issues, resulting in quick issue resolution and the identification of customer growth opportunities- Coordinated with ad operations, product, and technical teams internally to ensure seamless and successful campaign execution

- Manage, plan & run growth initiatives (engagement platform, bidding automation, waterfall optimization) based on customer life-cycle to acquire new users, enhance retention rate and user value- Work with cross functional team (Product, User Acquisition, Monetization) to establish growth strategies to support revenue goals & increase engagement metrics- Analyze historical performance, analytics dashboard and real time performance to consult on the retention rate & trial rate with the increase by 5%- Manage, oversee issues, and engage team on an ongoing basis to identify and proactively detect risks when integrating & executing the projects

- Created media plans, built tracking systems & reporting dashboards for big clients such as: PNJ, G-Kitchen, Domino's Pizza- Responsible for setting up and optimizing the day to day running of all search, social and display advertising & branding campaigns- Measured and reported the PMAX's and client's performance for Optimization Manager to provide the insights and turn them into actions- Worked with creative team to produce the Facebook's copies, visuals for clients and improved the key campaign metrics (CPR, CPE, CPO, CPC...)

- Assisted Brand Manager in all designed touch points: contents, visuals, brochures, newsletters... to ensure a seamless SSA's brand look and feel- Launched new basketball training courses (City Pass: for lighthearted students & Elite Pass: for committed students) with the increase in revenue by 45%- Worked with agencies & internal teams to run lead generation campaigns in order to achieve the number of new customers and cost per acquisition- Acquired new users & decrease customer acquisition costs via digital platforms: (Facebook ads, Google ads, Mail chimp, Chatbot, Google analytics, Influencers...)- Worked with Head of Marketing to build the Inbound Marketing strategy and launch new website to nurture leads & turn them into customers