Working in the qualitative research team at Relish on projects across numerous sectors allows me to use my experience running a sector first qualitative subscription product at KidsKnowBest and apply it whilst working alongside seasoned researchers. The experience within our team lends itself well to any potential research project, and is backed up by immensely talented qual and quant teams.My time at KidsKnowBest allowed me to gain a unique understanding of how a business and its departments can best run. As number one employee at a growing startup, I developed a resolve and insight that allowed me to grow a successful qualitative insights team, by my time of exit, KidsKnowBest was on track to make annual revenue of £6m
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Insights ManagerRed C ResearchLondon, Gb -
Insights ManagerRelish May 2024 - PresentLondon Area, United Kingdom -
Research And Strategy ConsultantFreelance May 2023 - May 2024Worked on a sports fandom report with a large gaming developer. This included quant polls for the Gen Z audience to highlight behaviours around sports fandom and engagement. Project managing a merchandise deal between a TV and film studio and a Premier League footballer. This will be the studio’s first project involving a footballer with a view to commissioning further projects.Provided research and strategy consultancy to a brand partnerships agency. This included 2 days with the CEO and creative director to look at business needs and objectives. I ran sample quant surveys to show them the value of better brand selection based on their target audience’s brand affinity.Freelance qualitative interviews on various bespoke projects with a wide range of audience demographics. This included group analysis of the insights from the interview
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Head Of Youth Trend SpottingKidsknowbest Apr 2021 - Apr 2023London, England, United KingdomLaunched YTS (our in-house community) with a team of 4 across territoriesFrom 0 to 500 kids per month in UK, US and GermanyWorked with tech and data teams as product owner to develop dashboard that was used across business and by clients. Creating a USP for the business by developing and managing qualitative insights and data through first party data aquisition.5 retained clients worth £200k per year including UMG, Toca Boca and Audible15+ ad-hoc research YTS projects worth £500k per year in 2022 for clients including LEGO, Mattel, Hasbro, Comic Relief, The FAEmployee number 1 helped scale agency to £4m working on projects for LEGO, Disney, Universal, Mattel and moreWorked with leadership team to build out a team of 10 across Tech, Data, Insights and Research -
Qualitative ManagerKidsknowbest Feb 2019 - Apr 2021 -
Insights AnalystKidsknowbest Oct 2017 - Feb 2019London, United KingdomGathered insights to facilitate sales and marketing strategiesProvided information to enable effective video production contentUsed insights to help with the growth of the business into new industries -
Senior Data AnalystLadbrokes Jun 2011 - May 2017
Tom Lea Education Details
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Property Management
Frequently Asked Questions about Tom Lea
What company does Tom Lea work for?
Tom Lea works for Red C Research
What is Tom Lea's role at the current company?
Tom Lea's current role is Insights Manager.
What schools did Tom Lea attend?
Tom Lea attended Sheffield Hallam University.
Who are Tom Lea's colleagues?
Tom Lea's colleagues are Emer O'carroll, Colm Finlay, Janeanne Fitzgerald, Léa Trichet, Sarah Hargaden, Sinead Mooney, Lauren M..
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