Tom Lea Email and Phone Number

Worked on a sports fandom report with a large gaming developer. This included quant polls for the Gen Z audience to highlight behaviours around sports fandom and engagement. Project managing a merchandise deal between a TV and film studio and a Premier League footballer. This will be the studio’s first project involving a footballer with a view to commissioning further projects.Provided research and strategy consultancy to a brand partnerships agency. This included 2 days with the CEO and creative director to look at business needs and objectives. I ran sample quant surveys to show them the value of better brand selection based on their target audience’s brand affinity.Freelance qualitative interviews on various bespoke projects with a wide range of audience demographics. This included group analysis of the insights from the interview

Launched YTS (our in-house community) with a team of 4 across territoriesFrom 0 to 500 kids per month in UK, US and GermanyWorked with tech and data teams as product owner to develop dashboard that was used across business and by clients. Creating a USP for the business by developing and managing qualitative insights and data through first party data aquisition.5 retained clients worth £200k per year including UMG, Toca Boca and Audible15+ ad-hoc research YTS projects worth £500k per year in 2022 for clients including LEGO, Mattel, Hasbro, Comic Relief, The FAEmployee number 1 helped scale agency to £4m working on projects for LEGO, Disney, Universal, Mattel and moreWorked with leadership team to build out a team of 10 across Tech, Data, Insights and Research

Gathered insights to facilitate sales and marketing strategiesProvided information to enable effective video production contentUsed insights to help with the growth of the business into new industries