Tom Mclaughlin Email & Phone Number

Melbourne, Australia

Heading up development of Metro Trains Melbourne digital customer-facing functions and capabilities with a focus on enhancing the digital experience and bringing world first digital innovation to our network. Leading Metro Trains through our digital transformation journey, connecting data, analytics, AI to influence digital as a priority, both internally.

Melbourne, Australia

• Accountable for building the capability roadmap, commercial models, performance KPI’s and ultimate business case for the mass digital enablement of Vocus Group’s Consumer business, dodo & iPrimus brands. Leading the.
• Develop strategic assessment of the existing business operating model, identified & prioritised critical opportunity areas for digital
• Constructed a detailed roadmap for digital enablement for digital media, sales, service and operational success
• Lead the customer research and design function, developing best possible customer outcomes with commercial focus
• Shaped and refined commercial models that provided clear investment and ROI framework to support digital decision-making
• Worked in partnership with technology & operations to align digital business outcomes with roadmaps and transformation plans

Melbourne, Australia

Principal consultant on eCommerce growth projects with some of Australia's biggest retailers, including Priceline, Sportscraft & Calibre. Building out practical digital growth and transformation strategies for clients to execute, in conjunction with the Practicology team

Melbourne, Australia

Leading a team of 7 to bring complex financial solutions direct to the consumer market using human centred design methodologies, my role as Head of Digital was to transform Australian Unity’s direct to consumer activity through digital. I led a growing and evolving team, which was being shaped and grew as our development continued. Driving on-site.

Melbourne, Australia

• 2016 advisory board member for iMedia Online Retailer summitMy current role sees me being responsible for commercial and digital marketing activity within the flybuys loyalty program. Using cutting edge digital.
• Full digital marketing and commercial P&L responsibility for flybuys eShops website
• Executing eShops marketing and commercial strategies including PPC, SEO & digital display
• CRM strategies and insights using highly segmented data to drive better commercial outcomes
• Overseeing and executing social media for eShops in with flybuys campaigns including acquisition, engagement
• A/B testing of creative, subject lines, content and user journey testing

Sydney, Australia

• Specialty Fashion Group are Australasia’s largest specialty women’s fashion retailer operating across Australia and New Zealand. As eCommerce manager my duties are to drive, develop & implement the eCommerce strategy.
• Drive targets and lead the team to achieve budgeted sales volume, traffic, conversion & AOV
• Work closely with the customer insights team to be able to identify opportunities for improvements, as well as to gain a full understanding on our success.
• Develop full search engine optimisation (SEO) & Pay Per Click (PPC) strategies and oversee implementation.
• Implementing all tracking onto the website, including overseeing all 3rd party tracking, as well as external suppliers to the website, including dynamic retargeting display advertising, abandoned basket retargeting.
• Oversee the implementation of a product feed. From being produced all the way through to upload into 3rd party websites.

Liverpool, United Kingdom

• Matalan are the 5th largest retailer in the UK with over 200 stores nation wide. There transactional website has only been live just over 18 months, and I was head hunted to join there ever growing e-commerce team in.
• Taking on management of all traffic and search marketing channels.
• Managing, controlling and segmenting a 3.1 Million (£) online marketing budget
• Introducing and implementing retargeting display campaigns.
• Seeing the Affiliate performance channel grow on average 75% week on week comp
• Introducing streamlined universal reporting system

Stoke-on-Trent, United Kingdom

• Phones4u are the 2nd largest mobile phone retailer in the UK. Working with the head of online and online marketing manager towards the e-commerce strategies and day to day running of the website which included.
• PPC & SEO strategy; spends, budget and forecasting
• Affiliate & Display strategy; budget & forecasting
• Email strategy
• Hands on experience with day to day running of PPC and SEO channels
• Negotiating new contracts for digital suppliers

2Nd Class Bsc (Hons), Business Studies & Marketing

Activities and Societies: University Football Club University Badminton team University Cricket Club

Education record