Product Management / Marketing
CurrentMain duties include:- Designed all design aspects and functionality of new Deco Gear websiteusing Shopify with custom theme from ThemeForest. This includes overallcolor scheme/layout, website banners (with assistance from Creative Director),blog posts, product descriptions, and taxonomies. In charge of all websitemaintenance-related tasks and product management.- Designed and maintained Deco Gear website using WordPress. Experiencedin creating blog-related content, product imagery, and banner ads. Main dutiesinclude coming up with original content for the website, uploading products,blog publishing, and overall design and maintenance.- Using proprietary software to create SKUs and listings for new productreleases and optimizing them for BeachCamera, BuyDig, Amazon, andeBay marketplaces. Includes creating descriptions, editing images, keywordresearch, bundling, and using marketing tools.- Creating Enhanced Brand Content (EBC) (A+ Content) for Amazon listings- Using Photoshop to optimize and create attractive product images for variousmarketplaces and miscellaneous graphic design tasks.- Shoot and edit product photography for new and existing items to createmore attractive listings.- Building unique bundles for marketplaces to acquire new customers in theconsumer electronics industry.- Design and create all aspects of multiple Amazon Storefront pages includinglayout, functionality, navigation logic, imagery, and marketing tools.- Creating Google Performance Max campaigns using smart keyword-specificheadlines and descriptions to market products and respective bundles.Creating unique custom image assets and advertisements with Photoshop foruse on different platforms.