I relocated to the United States (Florida) to help drive the growth of Ideagen's North American revenue engine and expand its market presence in the region. This move follows my success in building, leading, and delivering significant growth across the Asia-Pacific (APAC) region, where I oversaw the deployment and expansion of new products, successfully driving and executing a go-to-market strategy that helped develop the region into the success that it is today for the organisation. In my current role, I focus on market growth as well as building & optimizing our North American operations, with a particular emphasis on strengthening our position in the US—Ideagen's largest growth market. I lead a team of new business sales hunters targeting the life sciences, healthcare, aerospace, and defense industries, as well as account managers responsible for a portfolio of over 1,000 customers within these sectors. As the company continues to scale rapidly, the US market remains a key priority for our strategic expansion. Ideagen is a portfolio company of HG Capital, one of the world's leading technology-focused private equity firms.

I was offered the opportunity to leverage my sales, business development, and marketing experience in a newly created role focused on building & driving Ideagen’s commercial growth across the Asia-Pacific (APAC) region, specifically for our EHSQ SaaS products. This role was designed to spearhead expansion into new markets across the Asia-Pacific (APAC) region and establish a strong regional footprint whilst operating out of our newly formed APAC HQ in Sydney, Australia.During my tenure, my team successfully drove substantial seven-figure growth and secured a high volume of new customers, achieving exceptional results across new key markets such as Australia, India, China, Singapore, New Zealand, and Japan, among others. My team was hybrid, focused on new business sales hunting and then account management as new customers were secured, with myself operating in a “Player Coach” capacity. We had a focus on industries that included Pharmaceuticals, CROs, Biotechnology, Medical Devices, and Healthcare in particular. Key achievements include:-Securing seven figures in new business revenue for our PleaseReview & Huddle SaaS products -Achieving 140% of personal sales revenue targets in 2022-2023-Delivering 1200% ARR growth within APAC-Expanding our customer base by 2200% in the region-Acquiring a double-digit volume of new customers-Establishing a strong footprint across diverse industries-Developing regionally focused product case studies -Earning recognition from Forbes for the use of our EHSQ SaaS products in the region-Delivering extraordinary brand growth across the APAC region through working with strong brand names such as Forbes. -Winning the Ideagen Diamond Award for FY 2022/2023This role was an amazing experience filled with successful achievements that allowed me build on the marketing foundations that I had built out & developed the year prior and to ultimately take on the challenge of driving the newly built sales organisation for the region.

I joined Ideagen within the marketing team initially as a way to diversify and expand my commercial skillset. I strongly believed that in the long term I would become a better salesperson and overall commercial leader having a diverse commercial skillset that would allow me to think more strategically and execute with stronger delivery to enhance commercial performance and results. Within this role, I worked to develop the Ideagen marketing engine across North America, EMEA & APAC by building out campaigns & go-to-market strategies across a series of our 70+ EHSQ & GRC SaaS products within the organisation portfolio. This role was heavily focused on laying the foundations for the APAC market so that the organisation could start to execute sales activities within the region after this initial work was complete. I then went on to build out the APAC region from the sales and overall commercial side following building out the initial marketing engine and laying the foundation within the region for future success.

I was head hunted by my previous Director to join him at this new start-up. My role consisted of new business sales hunting as the first salesperson for the organisation and my focus was on hunting new markets within the EMEA and North American markets to provide B2B Information Technology (IT) Managed Services to companies varying from SMEs to Large Corporations. This role was new logo focused with “Player Coach” responsibilities over a small sales team. My role included: - New Business Development- Enterprise Sales-Outside Sales- Account Management- Client Relationship Management - Team Management- Project Management- Operations Management- Presenting to C-Suite level executives- Training and Mentoring- Composing RFPs- Creating new marketing materials- Working with Blue Chip Clients in the Pharmaceutical & Healthcare Industry - Developing bespoke services for clients that included Cyber Security, Data Analysis, Digital Document Management & Robotic Process Automation (RPA)

I was promoted to Sales Consultant after bringing in a wide range of new business opportunities for the division, much of which converted to large amounts of revenue for the business. During my new role as New Business Sales Consultant, my achievements included generating and closing deals with multiple FTSE 100 & S&P 500 businesses, including a £5M (TCV) deal with one of the largest banks in the world. During my time at Capita, I was ranked as the #1 quota carrying salesperson YoY & was a consistent member of the presidents club. As a Sales Consultant, my role consisted of consulting within the UK market to provide B2B Technology Managed Services to companies varying from Startups to those on the FTSE 100 & S&P 500.My role included:-New Business Development-Enterprise Sales-Closing New Business-Account Management (Managing the accounts of all new clients that I brought into the business)-Full Operation of the 360 Sales Cycle -Outside Sales-Cross-selling -Upselling -Client Relationship Management-Project Management-Bid Coordination-RFP and PQQ Proposals-Training & Mentoring-Collaboration with other areas of the business to Cross-Sell services-Presenting to C-Suite level executives-Working with Blue-Chip Clients in the Financial Services, Pharmaceutical, Healthcare, Software Services & Hospitality industries-Providing IT Managed Services to clients that included Business Analysis, Software Development and Software Testing (Functional and Non-Functional)

As an BDR, my role consisted of generating sales leads with the goal of bringing in opportunities for the Sales Consultants/Managers to close into revenue. This role was all outbound focused, we did not have an established marketing engine for developing inbound leads during my time in this role. Working within the UK Market for our B2B Technology Managed Services, my role was focused on Outbound prospecting to a wide variety of C-Suite occupations. My role included: -Lead Generation-Inside Sales-Cold Calling -Social Sales-Qualifying Opportunities-New Business Development