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@documentum.com
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Tom Small is listed as Founder | Channel Marketing and Operations Austin, TX at Channel Marketing and Operations Leaders in Austin TX, based in San Jose, California, United States. AeroLeads shows a work email signal at documentum.com and a matched LinkedIn profile for Tom Small.
Tom Small previously worked as Senior Marketing Strategist at Dell and SENIOR MARKETING STRATEGIST at Dell Computers. Tom Small holds Executive Masters Of Business Administration (Mba), Business / Finance from The University Of Texas At Austin.
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AeroLeads found 1 current-domain work email signal for Tom Small. Compare company email patterns before reaching out.
I am a strategic results driven leader with proven record of GTM success in the international technology sector. I am recognized for building and optimizing channel and alliance partnerships, new product launches, sales force enablement, innovative training techniques and financial analysis. I have skills at managing, mentoring and fostering productive relationships with cross-functional high performing internal and external teams. I have extensive and diverse experience in business case development, contract negotiations, presenting and asset portfolio optimization. Some of the achievements I have had throughout my career that will bring value to your organization include:• Increased trained consultants from hundreds to thousands by leading the creation of computer-based-training published in multiple languages globally and extensive use of video instruction that strengthened capabilities of field reps. • Designed, implemented and optimized the Integrated Marketing Plan which was a major part of the overall Go-To-Market plan. Streamlined plans to accommodate Big Data and Cloud storage.• Increased trained consultants from hundreds to thousands by leading the creation of computer-based-training published in multiple languages globally and extensive use of video instruction that strengthened capabilities of field reps and account managers.• Led a 16-person team that was recognized as the highest-performing group in EMC Software as measured by the internal Employee Satisfaction Management Survey.• Successfully reached and penetrated difficult markets by forging relationships with partner/alliance companies and leveraging their channels.☛ CONTACT INFORMATION: ✉: Tom.small17@gmail.com✆: (925)997-7901✰ ✰ ✰ ✰ ✰ ✰ ✰Specialties: * Go-To-Market Strategies * Channels & Alliances Marketing * Market & Competitive Analysis * Team Hiring, Training & Mentoring * Marketing Operations Management* Web Site Development* Key Account Management & Retention* Internal & External Communications* Business Development* Key Performance Indicators* Pricing & Contract Negotiations* Internal & External Communications* Marketing Collateral Development* Direct & Indirect Sales Force Enablement
Listed skills include Demand Generation, Analytics And Kpi'S, Marketing Operations, Product Marketing, and 46 others.
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Austin, Tx
Attending networking events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions
Austin, Tx
Instrumental in creating and implementing a go-to-market strategy to promote and advance the sale of the company’s virtualized desktop offering. Led development of high-quality deliverables, including all content for training, sales force enablement, demand generation, white papers, and web-based ROI calculators. Supervised 4-person team.* Strengthened capabilities of field consultants and account managers by scripting and creating computer-based training that was published globally and in multiple languages (English, German, French, Spanish, Italian, simplified Chinese/Japanese).* Enhanced awareness of Dell’s virtualized desktop offering by creating, publishing, and distributing a full set of collateral, including one-page leave-behinds, white papers, ROI calculators, case studies, web site content, press releases, industry analyst briefings, and materials for field events and partner conferences.
Austin | Texas Area
Served as the overall project & program manager for a new desktop virtualization offering which was the most important driver for Dell’s allocating $1Billion to data center expansion in 2010.Projects & Accomplishments: • Designed, implemented and optimized the Integrated Marketing Plan which was a major part of the overall Go-To-Market plan. Streamlined plans to accommodate Big Data and Cloud storage.• Played a key role in the development and implementation of go-to-market strategy to promote and advance the sale of the company’s virtualized desktop offering. Overall owner of all go-to-market items.• Drove sales force enablement through development and implementation of high quality deliverables including: all content for training, improved demand generation, white paper creation and utilization of web-based ROI calculators with Gartner’s approval of the ROI methodology. Defined and executed a “right material, right people, right delivery time”, execution system based on SalesEdge. Resulting in outstanding productivity from the consultants at the site.• Enhanced awareness of Dell’s virtualized desktop offering by creating, publishing, and distributing a complete set of sales tools, including one-page leave-behinds, white papers, ROI calculators, case studies, web site content, press releases, industry analyst briefings, etc.• Successfully rebuilt and significantly improved performance of the marketing department and reduced rampant attrition by greatly improving morale through better working conditions. Hired 80% of direct reports with zero attrition after 3 years.• Reached and penetrated previously difficult markets by forging relationships with partner companies and leveraging their channels, yielding an increase in revenue of approximately 25%.
Austin & Minneapolis
Successfully filled marketing leadership vacuum and turned around the marketing organization at a $1B division of Ingenix, a company of UnitedHealth care specializing in technology services, information analytics, business services, and consulting to solve clients’ problems across the health system. Marketed software and services to pharmaceutical and biotech companies.* Successfully rebuilt and significantly improved performance of the marketing department. Recruited, organized, and staffed a high-performance marketing department that had been struggling due to lack of leadership for an extended time.* Hired 80% of direct reports with 0% attrition after 3 years.* Replaced an antiquated web site with a more contemporary and effective site that could be viewed in English, French, German, Spanish and Japanese.* Instrumental in optimizing efficacy of the marketing mix by developing and implementing comprehensive marketing analytics and KPIs. * Enabled a more fully-functional marketing department than had previously been possible by negotiating 50% increase in budget.
Pleasanton, Ca
In charge of channel/alliance marketing and marketing operations organizations at EMC Software: (Documentum, Legato, non-proprietary EMC software and the smaller acquired companies.) The group was a leading provider of enterprise content and storage management software. Scope of responsibility associated with marketing operations included software pricing and licensing, competitive intelligence, internal communications, program management, and all executive dashboards, analytics, and KPIs.
Pleasanton, Ca
Directed marketing operations and channel/alliance marketing organizations at Documentum (leading provider of enterprise content management software now delivered by EMC). Essential activities included software pricing/licensing, competitive intelligence, internal communications, program management, and all executive dashboards, analytics, and KPIs. * Managed a 16-person team that was recognized as the highest-performing group in EMC Software as measured by internal employee satisfaction management survey.* Successfully reached and penetrated previously unattainable markets by forging relationships with partner companies and leveraging their channels.* Acknowledged as the most sought-after mentor in Documentum /EMC’s mentoring program.* Optimized efficacy of marketing for EMC Software by creating and executing complex analytics that determined the most effective and efficient types of marketing medium for use in the sales cycle and across geographies of the Americas, EMEA, and APJK (Asia Pacific, Japan, and Korea). Utilized analysis to allocate budget to various types of marketing mediums and geographies.
Dallas/Fort Worth Area
Instrumental in creating and implementing a channel sales organization for a software company that was acquired by Computer Associates International. Organized and staffed the channel marketing and channel sales team, and recruited/trained third party partners in selling the company’s products. Recruited over 100 partner/alliance firms for the channel marketing organization. Served on team that executed acquisitions of multiple software companies. Worked directly on integrating acquired companies into Sterling’s infrastructure.
Successfully created incremental revenues through EDS while selling to companies other than General Motors, which owned EDS and was Compaq’s largest single customer during this time period. Sold global branch office automation project for Citibank that included several countries (e.g., Haiti) where neither Compaq nor EDS had any legal representation. Displaced competitor Hewlett-Packard, the incumbent for the in-store processor in every 7-11 store in the world.
Activities and Societies: Proof read an economics for one of my professors who also was one of Bill Clinton's economic advisers. I also.
Activities and Societies: I will go with more relevant examples: - I was the highest-ranking manager at EMC, by the Internal 360 Degree.
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Tom Small works for Channel Marketing and Operations Leaders in Austin TX.
Tom Small is listed as Founder | Channel Marketing and Operations Austin, TX at Channel Marketing and Operations Leaders in Austin TX.
AeroLeads has found 1 work email signal at @documentum.com for Tom Small at Channel Marketing and Operations Leaders in Austin TX.
Tom Small is based in San Jose, California, United States while working with Channel Marketing and Operations Leaders in Austin TX.
Tom Small has worked for Channel Marketing And Operations Leaders In Austin Tx, Dell, Dell Computers, I3, A Division Of Ingenix, and Emc.
You can use AeroLeads to view verified contact signals for Tom Small at Channel Marketing and Operations Leaders in Austin TX, including work email, phone, and LinkedIn data when available.
Tom Small holds Executive Masters Of Business Administration (Mba), Business / Finance from The University Of Texas At Austin.
Tom Small is listed with skills including Demand Generation, Analytics And Kpi'S, Marketing Operations, Product Marketing, Industry Analyst Relations, Resource Analysis And Allocation, Quantitative And Qualitative Analysis, and Improving Metrics And Key Analytics.
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