Tom Straszewski Email & Phone Number

Los Angeles, CA, US

Alexandria, VA, US

BestToolBars has empowered businesses for over two decades and is a global leader in delivering unparalleled e-commerce, affiliate marketing and software enterprise solutions. Committed to excellence and driven by the latest technologies, we specialize in streamlining, securing, and enhancing digital experiences at scale. Our mission is to ensure a.

Lead global advertising and sponsorship sales for the Barvanna Network. Barvanna is a leading Digital Out of Home (DOOH) sports and entertainment TV network specially designed to reach engaged viewers. Barvanna is available on over 4 million screens in the USA and internationally. Barvanna is distributed on DirectTV and is available in restaurants, bars.

San Mateo, CA, US

• (interactive social ecommerce platform powered by +12M monthly shoppers with up-to-date insights on deals and coupons; saving shoppers +$1.45B annually)𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘦𝘥 𝘵𝘰 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮 𝘢𝘯𝘥 𝘭𝘦𝘢𝘥 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯.
• Delivered up to 15%-20% YoY revenue increases.
• Defined and implemented a strategy focused on sales best practices, process rigor, accountability, consumer and advertiser engagement, and P&L impact.
• Restructured the team into industry verticals, rolled out performance-driven compensation plans, developed a sales playbook, and conducted sales training.
• Built a robust portfolio of paid media, content / editorial, rewards, targeting, and data offerings. Vetted, selected, and worked closely with vendor partners, including a data management platform (DMP).
• Concurrently selected for strategic initiatives, such as ad councils, advisory groups, and M&A due diligence. Presented to the Board of Directors.

New York, NY, US

• (Digital ad sales and tech company owned by Comcast / NBCUniversal, Spectrum Reach, and Cox); formerly NCC Media)𝘔𝘪𝘨𝘳𝘢𝘵𝘦𝘥 𝘵𝘦𝘢𝘮 𝘪𝘯𝘵𝘰 𝘢 𝘯𝘦𝘸𝘭𝘺 𝘧𝘰𝘳𝘮𝘦𝘥 𝘢𝘥𝘷𝘢𝘯𝘤𝘦𝘥 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘴𝘢𝘭𝘦𝘴 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘢 𝘵𝘳𝘶𝘦 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘧𝘰𝘰𝘵𝘱𝘳𝘪𝘯𝘵..
• Synthesized the interests of 3 diverse owners into a unified sales strategy that delivered revenue growth for the West Coast.
• Secured and led first-of-their-kind partnerships with attribution companies to provide valuable post-campaign analytics.

Philadelphia, PA, US

• (+$84B global media and technology company comprised of 2 businesses, Comcast Cable and NBCUniversal)𝘚𝘦𝘭𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘭𝘦𝘢𝘥 𝘵𝘩𝘦 𝘦𝘹𝘤𝘭𝘶𝘴𝘪𝘷𝘦 𝘢𝘥𝘷𝘢𝘯𝘤𝘦𝘥 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘴𝘢𝘭𝘦𝘴 𝘥𝘪𝘷𝘪𝘴𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘳𝘦𝘢𝘤𝘩 𝘢𝘤𝘳𝘰𝘴𝘴 𝘊𝘰𝘮𝘤𝘢𝘴𝘵 𝘢𝘯𝘥 𝘕𝘉𝘊𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘢𝘭 𝘢𝘴𝘴𝘦𝘵𝘴.
• Negotiated, secured, and directed all strategic digital initiatives, including national media partnerships with Yahoo!, the company’s first DMP and supply-side platform (SSP) platforms, relationships with streamers.
• Collaborated with streaming, programming, content, and Comcast Ventures teams on M&A partnerships.

Philadelphia, PA, US

• 𝘍𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘦 𝘢𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘈𝘥𝘦𝘭𝘱𝘩𝘪𝘢, 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘦𝘥 𝘵𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘵𝘰 𝘱𝘳𝘰𝘱𝘦𝘭 𝘵𝘩𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵, 𝘭𝘢𝘶𝘯𝘤𝘩, 𝘢𝘯𝘥 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘰𝘧 𝘊𝘰𝘮𝘤𝘢𝘴𝘵’𝘴 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘴𝘢𝘭𝘦𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘵𝘩𝘦 𝘢𝘥 𝘴𝘢𝘭𝘦𝘴 𝘥𝘪𝘷𝘪𝘴𝘪𝘰𝘯 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 +50 𝘤𝘢𝘣𝘭𝘦.
• Grew startup division from concept and business plan to 9-figure annual revenue with a convergent model including TV (national, regional, and local; linear and VOD) and digital (online, mobile) advertising sales.
• Integrated Adelphia team into the Comcast structure while recruiting and mobilizing existing Comcast employees to join nascent business. Shepherded team through Comcast’s 2009 acquisition of NBCUniversal.
• Consistently ushered the business into new phases of product innovation and audience engagement. Launched digital video. Secured technology and content partnerships, including company’s first search (Google) and DSP.
• Embraced data, research, targeting, measurement, and attribution to create an audience-first sales approach.
• Provided top executive oversight of Vehix.com—an acquired online automotive research and listing-service website with 57 employees. Recommended and guided the wind-down of this asset that did not align with Spotlight.

• (fifth-largest operator of cable systems in the U.S. with +5M subscribers; Adelphia Media Services was the TV ad sales division; acquired by Comcast and Time Warner)𝘗𝘳𝘰𝘮𝘰𝘵𝘦𝘥 𝘵𝘰 𝘥𝘦𝘷𝘦𝘭𝘰𝘱, 𝘭𝘢𝘶𝘯𝘤𝘩, 𝘢𝘯𝘥 𝘭𝘦𝘢𝘥 𝘤𝘰𝘮𝘱𝘢𝘯𝘺’𝘴.
• Grew this startup division to 8-figure annual revenue with a convergent model that included TV and digital advertising sales.
• Secured company’s first digital ad server partnership with Google. Integrated CRM and analytics.

• 𝘍𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘈𝘥𝘦𝘭𝘱𝘩𝘪𝘢’𝘴 𝘢𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘛𝘊𝘐, 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘥 𝘪𝘯𝘵𝘰 𝘢𝘯 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘳𝘰𝘭𝘦 𝘵𝘰 𝘥𝘳𝘪𝘷𝘦 𝘵𝘩𝘦 𝘢𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸𝘵𝘩 𝘰𝘧 𝘭𝘰𝘤𝘢𝘭, 𝘳𝘦𝘨𝘪𝘰𝘯𝘢𝘭, 𝘢𝘯𝘥 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘱𝘰𝘵𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘛𝘝 𝘢𝘯𝘥 𝘈𝘝𝘖𝘋 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 (44 𝘤𝘢𝘣𝘭𝘦 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘴 𝘸𝘪𝘵𝘩 +1.2𝘔.
• Led the integration of the 30-member TCI team into the Adelphia structure while consistently exceeding revenue goals.
• Key role in growing the Media Services business from <$144M (1999) to +$242M (2004) while managing through change.