Tom Van Kuyk Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Utrecht, Netherlands

Nieuwer Ter Aa

General manager responsible for the local fire brigade consisting of 25 volunteers.

Hoofddorp, Noord-Holland, Nederland

Responsible for all brand related activities and new target audiences. Working with a team of 9 FTE. Member of the management team. Main results:- New breathtaking campaign including soundlogo- New sponsorship- and activation strategy- New Corporate identity including brand book- Sponsorship measurement tool developed & implemented

Utrecht, Netherlands

Utrecht

Responsible for the national sponsorships and activation strategy of the Rabobank. The Rabobank is the biggest national sponsor of culture and sports. In this role I am responsable for the new sponsorship strategy, the idea and the implementation. The new strategy is a big shift and has a huge impact in the local Dutch communities.Tasks and responsibilities:• Draft and implement a new sponsorship strategy • Execute and activate the new sponsorship strategy• Manage the sponsorship budget (national € 12 million, local € 22 million)• Research sponsorships (trends and analyses)• Set up of measurement instrument for social impact of the new sponsorship strategyMain results• Design, introduction and implementation of the new sponsorship strategy (for news coverage of the introduction see at the bottom of this resume)• Multiple awards for new sponsorships strategy, brand campaigns and activations (sponsorship rings, Frame awards, ADCN, DeZeen, bar & restaurants awards and Gouden Giraffe)

Leusden, The Netherlands

In 2008 SKODA The Netherlands implemented it's new growth strategy. Important part was a new communication strategy. During this period I was responsible for restructuring the department and set up of the new strategy.From 2008 onwards I developed a mature communication department and succesfully implemented a new communication strategy. This strategy included all media ATL, BTL, online, 1:1), PR, sponsoring and activation.In 2015 SKODA reached a market share of 5%, in 2008 this was little over 2%. Tasks and responsibilities:• Manage communication department existing of 4 FTE (Retail/BTL, online, sponsorship/activation and PR)• Setting up and execute the ŠKODA communication strategy• Control of total communication budget• KPI reporting• Sponsorship- and activation strategy• Loyalty and CRM• Research• Brand and tactical campaigns ATL, online and BTL• PRMain achievements:• Set up of new communication department• Communication strategy ŠKODA part of the ŠKODA growth plan (5% market share in 2015)• Sponsorship and activation strategy• Budget control and reporting• Growth in major brand values and market share ŠKODA within the Dutch automotive market

Leusden

Utrecht Area, Netherlands

Utrecht Area, Netherlands

Amersfoort

Manschap A (Fireman)

Master Of Business Administration - Mba, Business Administration

Activities and Societies: Phocas and Synergy MBA, Analysis, design and change

Bachelor Of Business Administration - Bba, Marketing / Management, Magna Cum Laude

BBA, Marketing and Management

Iva-B, Automotive Management

Activities and Societies: Student board, vice-president IVA-B

Havo, Havo

HAVO