Senior Marketing Executive
Current- Plan, execute and manage impactful marketing campaigns to existing clients and prospects across different project, client and industry sectors.- Compile and share data regarding all key marketing activities to ensure decisions and improvements can be made quickly and effectively.- Define and create targeted segments within CRM for marketing activity to maximise campaign engagement and deliver marketing qualified and sales qualified leads.- Create engaging content to help increase marketing leads and opportunities to quote delivered via multiple channels including email marketing, website, digital advertising and social media.- Support the management of organic and SEO activities to drive search rankings and grow website visits and engagement.-Suggest and implement website changes and improvements working alongside our web, digital and copywriting agencies to ensure our content remains fresh, relevant and of use.- Use marketing and sales funnels to support the department to automate its marketing activities from campaign through to post survey feedback.