Toni Mangas Email & Phone Number

Brand Activation, Trade, Shopper Marketing and Merchandising specialist, experienced in working with global brands in Beauty and Consumer Electronics. International market experience in multinational corporations in the FMCG sector, and startup experience in Ecommerce and Digital Marketing. Expert in Trade and Shopper Marketing, Permanent and Visual Merchandising, Perfect Store Management, Brand Identity. From design concept to in-store implementation and monitoring. NPD and blockbuster launches in Prestige, Mass Channels and Direct-to-Customer stores. My maxim in Retail: "What Gets Seen, Gets Sold". Experienced in: -Demand generation in Trade channels and Point of Sale -Merchandising strategy definition and deployment -New Product Launches and in store activations -Store Digitization and Merchandising KPI monitoring -Project P&L management and ROI analysis of Brand Investment -Project Management with renowned local and international retail and POS partners -SEM and Conversion Optimization Combining experience client-side (as affiliate or with distributors) and agency-side (as account manager). Commercially minded, with a team-player personality and a vision-driven, hands-on approach. Always open to learn, with an eye for detail.

Listed skills include Product Marketing, Field Marketing, E Commerce, Cro, and 21 others.

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  Senior Trade Marketing Manager

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  Barcelona, Ct, Es