Dan Ton Email & Phone Number

Vietnam

Vietnam

Ho Chi Minh City, Vietnam

- Developed strategic initiatives for Zing Media's products (ZingMP3 and ZingTV): improving product's features and content acquisition strategy to gain new customers and boost the performance of Zing Media products:+ Built and launched the new music chart for Zing MP3: #zingchart. Proposed and managed campaigns to promote #zingchart+ Built and launched new partnership strategies - Revised work processes and managed marketing campaigns to effectively collaborate with Zing Media’s partners such as UMG, Warner Music, YG Entertainment, Sony Music, CJ E&M, BHD Media for the Vietnam market. - Revised and managed promotion activities of Zing Media’s products across Zalo Group’s ecosystem using Zing News, Baomoi, Zalo including ads plan and working processes. - Led marketing plans and executions (ads, product, partnership with brands and KOL, and viral content strategies) of Zing Music Awards 2018- Managed marketing plans for TOP 200 Vietnamese artists with intensive involvement and cooperation in releasing musical products.

Région De Orange County, Californie, États-Unis

• Researched and conducted analysis on organic & paid search traffic pattern with advanced keyword research using SEMrush• Conducted competitive analysis with 15 benchmark local competitors and recommended 7 key tactics for improving SEO ranking• Produced back link analysis using WhiteSpark LCF and recommended over 100 citation websites and toxic link analysis using AHREF. Researched and conducted various website obstacle analysis report and visibility analysis report for clients • Experimented in troubleshooting HTML for keyword placement opportunities, canonical URL paths, device compatibility and content delivery

Région De Orange County, Californie, États-Unis

- Conducted detailed desktop research into the company, their category, and competitors.- De-constructed competitive best practices in digital marketing and create benchmarks - Identified opportunities for the company to use different social media platforms and website to enhance their overall marketing mix. - Created long-term content strategy for the company in social media and blogs.

Vietnam

Vita Brevis is a women's clothing brand which was founded by two Vietnamese girls who are truly passionate about fashion. Me and my friend started our brand in order to help every girl no matter what shape they have. Our slogan is "Beauty has no boundaries". • Responsible for strategies and objectives of branding, marketing activities for Vita Brevis• Organize and manage operation, campaigns and customer relationship. • Contribute to product development, from concept to execution.

Vietnam

• Researched in the Entertainment and Fashion industry, market data and Vietnam youths' behavior analysis to develop strategic plans for each start up in VNP all over Vietnam. • Proposed data-based solution to VNP in terms of operational management, category management, and innovation in business winning strategy. • Managed human resources, finance, and relationship with key partners. Oversaw and implemented planning sales, marketing, product development and operation. • Dedicated to investigating and create solutions to resolve production problems and implement improvement plans.

With the purpose to hold a new platform for the youth who are interested in Marketing and Media to freely create, Media Camp 2014 is a challenge for "agencies" (10 groups, 5 participants each group) to convince their "clients" (companies and organizations). We provide a platform connecting all Vietnamese professionals from all walks of life who share the same strong passion for new media. We delight and empower our members to take on leadership/ownership roles of new media space. We make a positive impact on the development of media of Vietnam, creating new values to the economic and social development.

Bachelor’S Degree, Marketing

Activities and Societies: American Marketing Association

Full Stack Web Development Certification, Computer Software Engineering

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: Marketing Club (MaC FTU)