Tony Birchall Email and Phone Number
Highly capable Operations Director/Business Development with over 25 years experience and a sustained record of success in the B2B Construction, FM & Energy marketplace. Extensive background in diverse service SME, managing complex operational programmes to achieve strategic objectives within critical deadlines. A pragmatic leader and highly trusted team player, who creates robust strategies to translate vision into reality. Strong analytical, problem solving and decision-making skills with a passion for customer service and quality together with excellent communication skills. Email: tonybirchall1@outlook.com
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Managing DirectorSmart Building Focus Limited Sep 2020 - PresentUnited KingdomFounded Business to create an innovative Smart Buildings and Energy Management organization drawing on my career in the HVAC, Building Automation and Energy Management fields and channeling my passion and enthusiasm for smart energy efficient buildings to deliver excellent customer solutions. -
Business Development DirectorBirchall Group 2017 - Sep 2020• Generated increased year on year sales that moved the business unit from a £13m turnover to a £40m turnover by leveraging our IT strengths and technical reputation to target niche markets and key customers resulting in repeat business growth of circa 90%.• Successfully targeted and secured a new pipeline of highly profitable short-time scale projects from a niche Retail business which was urgently required to bridge a projected dip in orders. The contracts secured from this client… Show more • Generated increased year on year sales that moved the business unit from a £13m turnover to a £40m turnover by leveraging our IT strengths and technical reputation to target niche markets and key customers resulting in repeat business growth of circa 90%.• Successfully targeted and secured a new pipeline of highly profitable short-time scale projects from a niche Retail business which was urgently required to bridge a projected dip in orders. The contracts secured from this client produced an 87% Gross Profit, £680,000 profit for the business. Show less
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Service DirectorBirchall Group 2015 - 2017• Reduced WIP by 75% and massively improved cash flow for the business by introducing a new fully integrated, computerised service and maintenance system together with a field based job capture system which also improved Engineer efficiency by 20% through smart data analysis.• Re-motivated and re-invigorated staff in the business when morale was low and returned the increasing churn rate to its historic low to zero rate through an employee engagement, communication and feedback… Show more • Reduced WIP by 75% and massively improved cash flow for the business by introducing a new fully integrated, computerised service and maintenance system together with a field based job capture system which also improved Engineer efficiency by 20% through smart data analysis.• Re-motivated and re-invigorated staff in the business when morale was low and returned the increasing churn rate to its historic low to zero rate through an employee engagement, communication and feedback programme where access to the Director was a key component.• Facilitated top-level strategic decision making at board level and targeted resources to maximise growth and profit through the introduction and integration of a financial analysis system which collected, analysed and reported the data from all business units in a common form. Contract profitability was easily visible Show less
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Group Operations DirectorBirchall Group 2012 - 2015• Restructured business unit by infusing new talent into a team along with a training and skills enhancement programme which resulted in a team that was not only technically competent but also administratively efficient. This led to productivity improvements of circa 30% and enhanced the USP .• Delivered a 43% reduction in overhead in relation to mobile communications across a 650 user base which was spending in excess of £30,000 per month. This reduced to £13,000 per month and the… Show more • Restructured business unit by infusing new talent into a team along with a training and skills enhancement programme which resulted in a team that was not only technically competent but also administratively efficient. This led to productivity improvements of circa 30% and enhanced the USP .• Delivered a 43% reduction in overhead in relation to mobile communications across a 650 user base which was spending in excess of £30,000 per month. This reduced to £13,000 per month and the business benefited from a new fixed cost contract that suited its operations and the bottom line.• Led a major restructuring programme in the business to rationalise the management/admin function. This enhancing IT support service and saved the business over £500,000 in operational costs. Show less
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Group Sales & Marketing DirectorBirchall Group 2010 - 2012• Instigated and delivered new business from existing clients by enhancing the company technical reputation. Customers began to perceive teams as experts in certain fields, confidence grew and repeat business increased as did the turnover and GP of these customers.• Identified and maximised marketplace trends where technology could deliver a competitive advantage. This delivered technically challenging, large size and value contracts with less competition and greater profitability.
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Md Controls & Energy Management DivisionBuilding Environment Control Limited 2008 - 2010 -
Operations DirectorBirchall Group 2005 - 2008
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Regional Director - LondonBirchall Group 2001 - 2005Lodon
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Sales, Marketing And It DirectorBirchall Group 1998 - 2001
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It DirectorBirchall Group 1996 - 1998
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DirectorBirchall Group 1994 - 1996
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Marketing ManagerBirchall Group 1992 - 1994
Tony Birchall Education Details
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Business Studies -
Stoke-On-Trent CollegeBuilding Services Engineering
Frequently Asked Questions about Tony Birchall
What company does Tony Birchall work for?
Tony Birchall works for Smart Building Focus Limited
What is Tony Birchall's role at the current company?
Tony Birchall's current role is Managing Director at Smart Building Focus Limited.
What schools did Tony Birchall attend?
Tony Birchall attended Staffordshire University, Stoke-On-Trent College.
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Tony Birchall
Chelmsford -
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