UK agents for Roba Metals BV. Roba are one of the largest European Service Centres for Stainless Steel Flat products..Also European agents for Tisco Stainless Steel products in association with Chromiumtrade SA of Switzerland.

Responsibilties Member of a core team tasked with centralising the sales and marketing function and activities within Outokumpu. Setting, forming and communicating the strategy for our sales and marketing activities in Outokumpu's largest individual market sector. Managing and coordinating sales teams both locally and globally totaling in excess of 50 personnel to ensure delivery of sales targets. Responsible for target setting and subsequent perfoimance management to achieve company goals. Responsible for a turnover Ca. €1.5 BPA

Responsibilites Sales and marketing of Avesta Works Business Unit products worldwide managing a local sales staff of 16 people and an international team of 40 people. Setting local strategy, aligned to group strategy, agreeing plans locally and with international sales companies and ensuring implementation. Responsible for sales of Ca. €480 MPA. Member of the management team that delivered an approved investment plan for the Business unit based on doubling capacity.

Responsibilities International sales of Hot Rolled and cold rolled products from the UK Business Unit managing a sales and marketing team of 17 people. Total turnover Ca. € 450 MPA. AvestaPolarit - Precision Strip UK Sheffield

Responsibilities.International sales and marketing of the precision strip products from the U.K manufacturing facilities. Managing a sales team of 19 people. Latterly responsibilities also included the logistics and raw material purchasing.

Responsibilities Sales and marketing of precision strip products from the Kloster unit located in Sweden, managing an internal sales and technical team of 10 people.

Responsibilities Sales of cold rolled strip products from the UK business unit, Managing an internal sales team of 8 people.