ABTEC Live 2014, the leading invitation-only event for the financial technology community in the Middle East & North Africa (MENA) region.

Created this company as part of the Quintessentially, the world’s leading luxury lifestyle group. We created the concept of Quintessentially British, an extraordinary collection of the “Best of British” design, culture, innovation, technology, fashion and luxury lifestyle brands touring the four growth economies of Brazil, Russia, India and China.Responsible for setting up the company and project development including devising strategy, a feasibility study, developing plans, determining budgets, seeking official support, market research and defining sales and sponsorship plan. Selection of venues, dates, and event partners and recruiting team required to deliver the tour.Created a truly remarkable collection of brands and official supporters. Created a unique experiential concept with designed features housing a specially curated four-day programme of live performances, creative seminars, art galleries, dance, music, film screenings, interviews, debates and discussions with celebrity endorsement.Official Supporters & PartnersSecured the official support of HRH Prince of Wales, Prime Minister’s Office GREAT campaign, UKTI, FCO, VisitBritain, and the Mayor of London. NGO support included British Council, British Fashion Council, British Film Institute, Central St Martins, Design Council, London & Partners, RIBA, and Royal College of Art amongst others. Business partnerships with Chambers of Commerce in London and each country. Trade support from Design Business Association, UK Fashion & Textile and Walpole.Government Support Secured• An unprecedented promotional campaign with Number 10 Downing Street, UKTI, FCO, and VisitBritain including a personalised letter of support from Number 10 sent to over 400 Chairmen and CEOs of the best British companies and organisations.• UKTI grants and VisitBritain match funding amounting to £1.8 million.

Created a new events company offering a range of services. • Event Management • Professional Exhibition Organiser• Consulting on opportunities in the Oil & Gas industry for small enterprises • Launching new events • Consulting on VIP Protocol and security

Head of Gas Events Portfolio - succesfully delivering high profile events with Royal Patronage, Government Support, Ministerial delegations and significant industry support.• Event Management / Direction - Overall strategy responsibility, full budgetary control, planning and fronting the event. Sourcing potential hosts, chairing steering committees and planning meetings.• People Management – Full responsibility of managing teams with recruitment, induction, disciplinary, setting targets and KPIs, career progression, training and salary review.• Sales – Driving bellwether exhibition sales, delegate sales, major sponsorships, setting targets and driving sales teams to over achieve.• Operations - Venue selection and negotiation, contractor selection and contract approval, security, event layout, co-ordination ie developing event schedules and creating master plans.• Conference - Opening Ceremonies - Giving welcome addresses to conferences of 1,700 delegates, selection of Ministers and Keynote Speakers, acting as master of ceremonies, creating and running conference committees, deciding delegate networking opportunities especially the official evening receptions.• Marketing - Media contras, press releases, customer care, marketing campaign approval, website development and on-line promotion including social media campaigns.• Creative Initiatives - Creating a Community, GasTV, Awards, Hosted Buyers programmes, Student Programmes, Golf Tournaments• Database Management – considered the lifeblood of events – research, updating and analysis to create more potential sales prospects.• Team Leadership - the most enjoyable and important element of all!

Project Director with for Helitech the international helicopter technology and operations exhibition. 380 exhibiting companies from 22 countries, 8,500 trade visitors from over 90 countries, and over 180 helicopters at the event• Increased size of exhibition and sales by 20%. Further enhanced Helitech to maintain its position as the leading civil and defence helicopter exhibition in the world by introducing several initiatives to improve the event including customer care, unique VIP Programme and delivering increased sales• Researched numerous new ideas, developed these concepts, and gained political and industry support. Three of these ideas came to fruition as launches• Launched International Avionics Exhibition in Toulouse, France. New event at the hub of the avionics industry in Europe• Created Helitech Latin America in Sao Paulo Brazil and launched Fast Craft in Portsmouth UK. Both of these events posed different challenges

Served in Germany and the UK. Regimental and Command Appointments. Operational and Training roles in UK Formation Headquarters and Army centres of Excellence.Events experience: • Public events - 25,000 attendees • Sporting events - Army/Tri-service windsurfing championships • Hosting Government and Foreign Military delegations with live equipment demonstrations • Adventurous expeditions and pursuits • Annual Balls for 250 guests