• Represent a development team that builds batch and real-time campaigns for multiple Marketing organizations• Document, review, and influence complex campaign and database requirements• Manage and coordinate timely operational processes and communications• Support effective business solutions and implementations through analysis and documentation of data and operational processes• Identify solutions to non-standard requests and problems• Solve unique and complex problems with broad impact on the business• Participate in projects to achieve key business objectives• Facilitate regular project status updates for business partners and team leadership

PROFESSIONAL EXPERIENCEIBM Unica Marketing Automation Specialist May 2011 – July 2020Harte Hanks Maitland, Fl• Trained client on software usage virtually and by phone• Analyze business requirements for campaign flowchart execution• Build, execute and optimize simple to complex lead generation and multi-touch digital campaigns for fortune 500 companies which includes Disney, IBM and AT&T• Query writing, list extractions, digital response routing to sellers, quality assurance, technical support and implementation of enhancement updates • Provide account management, campaign reporting and analyticsTrainer/Customer Support/Business Analyst November 2004 – May 2011Harte Hanks Maitland, Fl• Facilitated local, client-site, conference and virtual training on banking Customer Relationship Management software for up to 40 participants• Design, modifies, develops instructional materials • Write and execute test plans, business requirement gathering, functional and regression testing, collaboration with developers to ensure all build requirements included in production release• Manage account relationships over 15 years and creation of key performance indicator dashboard reports for multiple financial institutions• Troubleshoot and resolve database platform related issues quickly and efficiently

Strategic Programs Specialist December 2001 –October 2004Priority Health Care Lake Mary, Fl• Provide inbound and outbound customer service, patient scheduling, cross-train and mentor new associates to ensure successful integration and success into the role• Verification and authorization of insurance benefits, physician medical license authentication, implementation of new pharmaceutical projects, manage customer relationships