Tonya Brilon Email & Phone Number

California, United States

Newark, Ca

Newark, Ca

Mountain View, Ca

Created a go-to-market and partner strategy for the Apple Homekit product

Emeryville, Ca

Drove incremental revenue by identifying and filling gaps in the product line to improve overall category performance. Defined product and marketing requirements based on competitive analysis, market demands and target costs using creative solutions.Created first customer acquisition program for toys, designing program, selecting vendor and setting performance goals.

Santa Clara, Ca

Led product marketing initiatives and key partner relationships for Marvell's education and toy market segments. In partnership with Stanford’s Center for Educational Research, created and launched low-cost plug computer platform for educational markets around the world; SMILE Plug (Stanford Mobile Inquiry Learning Environment) SDK made available to developers.Jointly presented SMILE solution at global economic development and edtech conferences. Led six-month in-classroom test program. Created SMILE Consortium and held Marvell’s board seat.Adapted low-level hardware platform utilizing Kinoma UI; drove down BOM to meet very aggressive cost targets.

Los Altos, Ca

Marvell is one of the founding members of SMILE Consortium, whose mission is to enable students to be active agents in their learning through an inquiry-based learning model. By utilizing both mobile and cloud-based technology, SMILE Consortium provides an open platform for this inquiry-based learning environment with limitless academic potential.

Palo Alto, Ca

Created marketing strategy and plan targeted toward moms for Embrace, an award-winning Stanford D-School new Venture.

Mountain View, Ca

Business development, market research, financial and business models, brand, retail, licensing and marketing strategy for various companies in the consumer products space and services industry.

Dallas/Fort Worth Area

Negotiated five-country deal for Barney direct-to-retail program with Falabella, Latin America’s 2nd largest retail chain. Guided Latin America country agents in resolving legacy accounting issues in order to re-establish business relationships.

Dallas/Fort Worth Area

Drove $40M in total revenue with the re-launch of Barney, employing PR, Creative, Stage Show, Licensing Partners, Online and Retail to ensure an integrated brand presence. Drove $50M in total revenue driving brand activities for The Wiggles with a focus on CPG promotional partners, co-branded packaging, national and local advertising, and Stage Show sponsorship. Drove $3M in incremental revenue on $50k budget through the creation of the first Fraggle Rock DVD box set, producing a ‘behind the scenes’ special feature (receiving Amazon 5 Star Rating) by bringing together four of the original creators and puppeteers. Launched a grassroots marketing campaign in conjunction with Fraggle Rock fan-based community. Evaluated new properties for HIT acquisition and development. Developed high level strategic plans and modeled licensing revenue against a $40M threshold (US).

Dallas/Fort Worth Area

Drove $8M in revenue on $500K budget launching new brand, Rubbadubbers. Developed brand plans and messaging, identified strategic partners and negotiated licensing deals. Drove $15M in revenue on $300K budget with the launch of HIT’s first all-girl brand, Angelina Ballerina. Collaborated with international production studios to leverage existing content to create unique DVD features. Partnered with new toy company to develop exclusive product line for Target.

Dallas/Fort Worth Area

Managed private label casual apparel brands that generated $80+ million in annual sales. Conducted seasonal analysis of competition and target market leaders. Developed products for six deliveries/year, managed vendor selection, and collaborated with international sourcing department on directly-imported products.

Education record

Bachelor Of Fine Arts