Tony Aiello Email and Phone Number

Using all my education, work experience, and life lessons learned to help people and animals. My goal is to leave the world a better place than I found it.

Chief Operating Officer and General Manager. Directed all business operations for APR, overseeing over $1 billion in annual advertising production spend for a roster of preeminent global brands. Negotiated long-term contracts with major brand clients including Verizon Wireless, Microsoft, Exxon Mobile, Chrysler, Walmart, and PepsiCo. Managed multiple teams across the continents totaling 110 VPa, production subject matter experts, and Brand Executive Producers, enabling advertisers to optimize ad production processes across the entire media mix including television. print, web, mobile and experiential efforts. The oversight of these company efforts generating over $100 million is cost savings for our clients and an annual basis. Collaborated with brand clients and the world's largest advertising agencies to strengthen their ad production processes, provide transparency, crate preferred vednor rosters, boost efficiencies and develop targeted technology solutions to store and manage creative assets. The team of over 100 of the industry's finest production subject matter experts from varied backgrounds included A-level filmmakers, owners of production companies, suppliers, ad agencies, business consulting executives and full-stack developers. Our in-house SMEs and development team to design the industries leading should-cost database, derived from data points captured from thousands of commercial media/advertising productions over a decade. Specialties:Contract development and negotiation, media production management, cost optimization, cost consulting, production consulting, production process audits, and digital marketing technology consulting.

As Chief Executive Officer (CEO) of Mobile Accord, orchestrated all business development efforts, marketing, public relations activities, and contractual negotiations for the company. Personally negotiated and secured mobile giving agreements with the first 100 major nonprofit organizations giving the company a solid market leader advantage status. Led the company during the Haiti earthquake relief effort in partnership with the American Red Cross and U.S. State Department raising over $40,000,000 in mobile donations, changing the face of philanthropy forever. He developed and guided campaigns for The United Way's NFL Super Bowl commercials, American Idol Gives Back, UNICEF, MLB, NASCAR, ASPCA, St. Judes Children's Hospital, Alicia Keyes Keep a Child Alive, and countless other marquee programs with brands and NGOs. As CEO for Mobile Accord's mGive Division, he ran all domestic mGive business operations and guided the organization into the next phase of mobile giving 2.0. A pioneer in the Mobile Giving Channel, I worked on partnerships with developers, agencies, CRM companies, and application service providers to expand the reach of mGive offerings. In addition to expanding on mGive's text message programs, the tools include social networking applications, smartphone applications, QR codes, and advanced optical recognition systems, and seamless CRM integration. Aiello worked directly with the world's largest nonprofits to examine donor behavior and match mGive's vast array of new media solutions to drive new donor acquisition, enhance donor data collection, establish lifelong donor relationships, facilitate CRM integration.

Lead national sales and marketing efforts responsible for driving the distribution of media channels and content to all significant cable television, satellite providers, radio groups, and mobile service providers. Lead the team that grew the subscriber base of the Great America Country channel from the initial launch starting with zero subscribers to 42 million US subscribing households in the face of direct competition from media giant Viacom. Negotiated 5-10 year distribution agreements with DIRECTV, DISH Network, AT&T, Comcast, Charter, and Cox Communications. Extended the brand into the mobile space through a distribution deal with Verizon. One of the first of its kind strategic content partnerships between Television Networks and Mobile Providers in the industry. Managed the distribution efforts of the sales team and affiliate marketing department across the United States. Worked with a highly select team including the Board of Directors, CFO, and Network President to sell the Great American Country network to Scripps Networks in a deal valued at $140 milion. Jones Media Networks owned three cable television networks and was the fourth-largest network radio company in the United States. I was honored to serve in various roles and divisions of the Jones Cable and Network Media family companies and subsidiaries for 14 years. (1992 - 2004). This valuable and diverse experience positioned me to transition up to C-Level positions for the balance of my career to date.

Promoted to Vice President May 1998

Promoted to Director of Affiliate Sales February 1995Knowledge TV was a cable television channel owned by Jones Media Group that broadcast educational programming. The network was established in November 1987 as Mind Extension University. Through a partnership with more than 30 colleges and universities, accredited college courses were broadcast to over 25 million US households. By January 1997, the network was renamed Knowledge TV, and by that time it was carrying a variety of educational programs dealing with new media and Silicon Valley businesses, including New Media News from KRON-TV in San Francisco, and many computer education programs such as Stewart Cheifet's Computer Chronicles. Additionally, the channel carried programming on health, general business, and other life long learning topics. In 1999 the network was purchased by the Discovery Channel.

Promoted to Jones Corporate HQ February 1993Founded in 1970, Jones Intercable grew to be the 8th largest Cable Television provider in the United States. Sold to Comcast communications in 1998.