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Tonya Severance is listed as Product Marketing | Positioning | Content | Lead Gen | Enablement Pragmatic Certified Product MarketerHubSpot Inbound Marketing CertifiedHubSpot Content Marketing CertifiedLinkedIn Learning Lead Gen Certification at Theta Lake, a company with 26 employees, based in Los Angeles, California, United States. AeroLeads shows a work email signal at thetalake.com and a matched LinkedIn profile for Tonya Severance.
Tonya Severance previously worked as Sr. Partner Product Marketing Manager at Theta Lake and Sr. Product Marketing Manager at Lightbend, Inc.. Tonya Severance holds B.A., Communications from Francis Marion University.
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Experienced Product Marketer with 10 years of expertise in B2B SaaS & PaaS marketing, product marketing, demand gen, and content strategy. Proven track record in implementing go-to-market strategies, driving adoption, and supporting sales. Adept at expanding market reach across verticals and personas. Focused leader with expertise building effective and productive teams, as well as managing cross-functional relationships to execute complex and large-scale initiatives. Effective in FinTech, Insurance, Government, Cloud-Native Dev, and Retail verticals: personas, use cases, and regulations. ACHIEVEMENTS20 Launches | High Adoption, 100+ New Logos, and 95% Retention • GTM strategy & enablement for 7 A.I solutions, including Blue Prism RPA, Decipher IDP, Process Discovery Tool, and Intelligent Automation Skills, exceeding adoption expectations.• Brought Appian Robotic Process Automation (RPA), Intelligent Document Processing (IDP), and Artificial Intelligence (AI) to market, managing the GTM team for Appian Business Process Management (BPM), driving enhanced efficiency and innovation across diverse business processes.• Spearheaded developing and launching 6 comprehensive Professional Services including Robotic Operating Model (ROM), Success Accelerator, Expert Connect, Blue Prism University, and Automation Kick-Start, to enhance CX, adoption, and revenue.• Achieved noteworthy industry recognition with placements in 6 Gartner Magic Quadrants, 1 CODiE Award, and recognition in 4 Everest PEAK Matrix assessments.Demand & Lead Gen | 360,374 MQLs & $17,321,727 Influenced Revenues • Comprehensive content strategy, including a portfolio of 65 positioning statements, 183 white papers, 950 blogs/articles, 35 user installation guides, 30 messaging guides, 160 use-cases, 1306 videos, and 45 presentations, showcasing diverse expertise and thought leadership.• Promoted via: 35 Websites, 122 Email Campaigns, 184 Nurture Campaigns, 16 Event Booths, 5 Developer Events, 32 Digital Ad Campaigns, and 104 Webinars to generate MQLs and influence revenues.• Achieved effective metrics from nurture initiatives including average 31.4% open rate and a 10% click-through rate for webinar invitations, a 21.6% open rate and a 26.1% click-through rate for asset promotions, and a 22.2% open rate with a 5.1% click-through rate for event promotions.
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A career timeline built from the work history available for this profile.
United States
Integration launch management.ISV Partner support and enablement including GTM messaging, positioning, content, and campaigns.Channel Partner support and enablement.API Developer Community launch.
Los Angeles, California, United States
- Managed team focused on RPA, IDP, BPM, and AI- Created messaging, value prop, enablement materials, demand gen content, and more for automation capabilities within the Appian Low-Code Platform
United States
- Developed GTM plans and executed off-cycle release promotion for Appian automation capabilities- Ideated and executed strategic Sales Plays aimed at customer adoption and expansion of Appian RPA and IDP- Ideated and implemented campaigns to drive pipeline for Appian automation capabilities - Worked with industry analysts to develop thought leadership.
United States
- Create positioning and messaging by working with Product Managers and Engineers to determine business challenges solved by products afor personas and industries.- Provide enablement for sales touchpoints (direct, partner, BDR, and professional services) including content and training.- Deliver competitive intelligence uttilizing 3rd party vendor..
United States
- Create positioning and messaging by working with Product Managers and Engineers to determine business challenges solved by products afor personas and industries.- Provide enablement for sales touchpoints (direct, partner, BDR, and professional services) including content and training.- Deliver competitive intelligence uttilizing 3rd party vendor..
United States
- Led GTM for new features and releases including positioning, messaging, sales enablement, lead gen, analyst relations, and more. - Targeted campaigns for provider, patient, and hospital leadership personas.
United States
- Create copy for infographics, white papers, video scripts, white papers, blogs, emails, landing pages, and more, to support nurture campaigns.
Remote
- Support lead gen initiatives with email and ad copy - 14 Webinar invitations with average 102 conversions/attendees- Asset and event promotion emails with average OR 24.79% and CTR 4.19% (Average 26.1% CTR on Asset Promotions)
Remote
- Manage the end-to-end creation of multi-channel content to support demand gen efforts of financial services analytical applications: strategy reports, briefings, white papers, blog posts, infographics, digibooks, animated videos, and more- Coordinate the end-to-end execution of lead gen events: webinars, conferences, executive roundtables, etc. - Create.
Remote
- Create Content Marketing Strategies that Generate Demand & Revenue; in 2014: 1. Generated $2.2M in marketing influenced revenues for eCommerce Technology client through the strategic creation and distribution of 42 Videos, 12 eNewsletters, 36 targeted Campaigns, and 18 Nurture Campaigns. 2. Generated $1.5M in marketing influenced revenues for GPS.
Remote
- Developed strategic and dynamic marketing copy for all Sales Engine clients that targeted the different buying personas of my their audiences- Managed content generation for as many as 23 newsletters and 23-69 targeted campaigns monthly- Developed website copy, white papers, case studies, blogs, social media posts and more for clients as needed- Created.
Remote
- Created and managed multiple B2B marketing programs for seven client accounts, serve as primary SEI liaison for clients - Developed dynamic and static content for all media - Managed multiple CRM and marketing automation instances for multiple clients- Created and implemented social media strategies across multiple platforms that increase audience.
- Developed strategic marketing plan including direct mail and broadcast email campaigns, ad development and placement, media buying, newsletters, press releases, sponsorships and branding guidelines for unique advertising platform - initiated promotional mix throughout first two quarters that led to the first $3M 3rd quarter in company history Implemented.
- Google/Yahoo/MSN search rankings from 100+ to <20 to date- Produced training videos for new products, used by clients - Developed “Customer Experience” standards with Six Sigma techniques- Created special presentations – both digital print and PPT, for sales team- Designed and wrote copy for direct mail brochures, direct mail, e-communications, websites.
- Effectively managed small marketing and events team. - Developed CMG localized Corporate Branding campaign that resulted in new clients.- Upgraded client newsletter content and layout – increasing revenue through subscriptions and ad sales and enhanced client website content and navigability and increased monthly hits 200%- Secured three major industry.
- Served as primary liaison between CMG and its clients, generated new business and clients for CMG- Created membership development and retention strategies that communicate intangible concepts of membership benefits to potential clients, increasing memberships 25%, 30% and 50% respectively- Effectively managed annual budgets for marketing, branding and PR.
- Responsible for managing and supporting multiple marketing. PR, advertising and branding initiatives that increased new memberships, membership retention, event attendance and sponsorship revenue for clients- Wrote copy and developed graphics for marketing materials that increased event revenues 110% and 90% in 2007
- Assisted in development of weekly multi-page ad - Responsible for writing and distributing all internal and external corporate communication- Developed creative copy for launching new food programs, assisted in packaging development, pricing, and store placement- Developed weekly food sales strategy based on warehouse inventory, vendor price negotiations.
- Managed content development for Arts and Entertainment section including editorial and graphics- Managed freelance staff and photographers including scheduling, placement and payment negotiations- Developed magazine promotions campaign
Other employees you can reach at thetalake.com. View company contacts for 26 employees →
Ine Hansen
Colleague at Theta Lake
Santa Barbara, California, United States, United States
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JH
Jason Howell
Colleague at Theta Lake
Seattle, Washington, United States, United States
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HB
Heather Brown
Colleague at Theta Lake
Buellton, California, United States, United States
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DN
Daniel Nelis
Colleague at Theta Lake
Belfast Metropolitan Area, United Kingdom
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AT
Austin Tarver
Colleague at Theta Lake
Austin, Texas, United States, United States
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BE
Bethany E. Toma
Colleague at Theta Lake
Berlin, Berlin, Germany, Germany
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PF
Pathum Fernando ☁
Colleague at Theta Lake
Manchester Area, United Kingdom, United Kingdom
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IW
Isobel Williams
Colleague at Theta Lake
London, England, United Kingdom, United Kingdom
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AD
Alaina Diapaul
Colleague at Theta Lake
Denver, Colorado, United States, United States
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EC
Emily Carter
Colleague at Theta Lake
Santa Barbara, California, United States, United States
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Activities and Societies: Full-Time production assistant at local television station Tutor in Writing and English labsDouble minor in.
Quick answers generated from the profile data available on this page.
Tonya Severance works for Theta Lake.
Tonya Severance is listed as Product Marketing | Positioning | Content | Lead Gen | Enablement Pragmatic Certified Product MarketerHubSpot Inbound Marketing CertifiedHubSpot Content Marketing CertifiedLinkedIn Learning Lead Gen Certification at Theta Lake.
AeroLeads has found 1 work email signal at @thetalake.com for Tonya Severance at Theta Lake.
Tonya Severance is based in Los Angeles, California, United States while working with Theta Lake.
Tonya Severance has worked for Theta Lake, Lightbend, Inc., Appian Corporation, Ss&C Blue Prism, and Blue Prism.
Tonya Severance's colleagues at Theta Lake include Ine Hansen, Jason Howell, Heather Brown, Daniel Nelis, and Austin Tarver.
You can use AeroLeads to view verified contact signals for Tonya Severance at Theta Lake, including work email, phone, and LinkedIn data when available.
Tonya Severance holds B.A., Communications from Francis Marion University.
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