Initiate and manage Mission Housing branding and media communications efforts. Identify, apply and maintain consistent content standards, and evolve the voice of the organization. Identify content needs and propose creative new ways to tell the Mission Housing story. Regularly develop original articles and other content for missionhousing.org and review site daily. Manage/monitor and contribute to social media. Research, recommend and initiate brand-building events, projects and collaborations. Graphic design of print and digital media for Mission Housing departments and events. Photograph events, activities, and people for use in Mission Housing print and digital publications.• Finalized previous work on new website and launched• Supervise migration of domain to new hosting provider• Create web pages with slideshows and custom maps• Daily website updates including search engine optimization• Frequent posts to social media• Research vendors, develop graphics and direct production of specialty items, booth displays, badges• Prepare mock-ups and bid package to solicit competitive bids for logo architectural signage on eleven sites• Collaborate with board to finalize graphic layout and publish Strategic Plan• Create "Investing In The Mission" magazine; serve as Editor and Art Director• Photo-document various events, building construction activities, and staff photos• Executive Producer of video documentaries and public service announcements• Re-organize and categorize photo library• Create PowerPoint presentations delivered to internal, external audiences• Wrote 18,596 words of original web content (through Oct, '17), accompanied by Featured Images shot by me• SEO/keyword strategies drove 78,392 page views, 20,077 search engine referrals thru Oct ‘17• Social media strategies generated 1,911 referrals to website from social media thru Oct ‘17

ComptonHerald.org: Write/edit/proofread copy, stories in AP style for start-up regional online news publication. Fact-checking. Initiate content marketing strategies. Establish and track analytics / site metrics / social media engagement accounts, initiate improvements. Ensure adherence to best practices. Direct and maintain WordPress website layout, content, and visual design. Manage all digital operations, including social media and digital assets. Create display ads to customer specs. Tele-commute.• Supervised recovery of site from malicious take-over, migration to new hosting service• Initiated selection of WordPress theme and developed site including menu and categories• Edited and posted 927 pages of daily editorial and multimedia content thru Feb ‘18• Researched and curated 1,534 featured images from Creative Commons sources thru Feb ‘18• SEO/keyword strategies drove 275,662 pg. views, 64,817 search engine referrals thru Feb ‘18• Social media strategies generated 213,754 referrals from social media thru Feb ‘18• Established Google AdSense acct., generating $425 from 493k impressions in six mo.

Frequent writing, editing, proofreading, social media management, SEO for public figure website, entertainment website and blog site. Freelance writing. Desktop publishing of print and e-books. Consultant on website publishing, social media and marketing communications. Event and portrait photography.• Use WordPress, cPanel, HTML5/CSS, PHP, Adobe Muse, Dreamweaver to design and manage websites• Desktop publishing of print and e-books using InDesign; conduct photography e-commerce • Write original and curated blog posts generating 5,003 page views Jul '14 – Jan '17 • Achieved 1.14M person retweet reach May – Aug ’15, 483k tweet impress. Sep – Dec ’15 • Create and administer Google Analytics, Google AdSense accounts

Daily writing and editing, proofreading, SEO and social media for Broadcasting Program. Conducted all website design and maintenance, generating Photoshop and Audition digital assets. Managed promotional web content and related on-air copy. Managed general operations such as facility upkeep, audio production, record keeping, media event logistics. Provided IT support. Conducted academic labs, student coaching / mentoring. Interim position.• Migrated website from Joomla to WordPress• Created and administered Google Analytics, AdSense and Webmaster Tools accounts• Increased website page count by 200% within 30 days• Created on-air and online content synergies that generated 40,943 page views from 22,239 sessions between January 1, 2015 and June 30, 2015• Streamlined internal systems by creating soft and cloud-based forms• Booked, wrote, conducted and produced podcasts and PSAs featuring local government and nonprofit officials and college department heads• Volunteered as Webmaster for union website

Daily writing, copyediting, proofreading of B2C marketing content for website and advertising. Manipulating photos / graphics. Established social media footprint. Collaborated on B2B/B2C digital strategies with major clients. Interpreted research and analytics. Designed and managed promotion and marketing strategies and tactics to drive digital engagement. Planned and staffed media events. Coached subordinates, team members on public speaking best practices. Consistently exceeded annual website traffic goals.• Increased social media followers by 4,800+ in three years • Generated 2000+ views of Tony Bear! personality blog January – June 2014 • Produced 300+ weekly e-newsletters • Grew and managed 4000+ opt-in subscriber list • Booked for more than 250 paid public speaking engagements

TonyBear.com and Tony Bear Marketing Communications. Designed and managed the website, including graphics and HTML architecture for leading international Internet radio station. Implemented email marketing, online marketing, e-commerce, and strategic graphic design including sales presentations and collateral. Wrote reviews, promotional pieces and commercial copy for clients. Curated music selection, implemented promotions and marketing strategies. Made public speaking and master of ceremony engagements. Freelance marketing communications consultant, providing strategic graphic design/writing/production of marketing copy for collateral and presentations.

Responsible for design and launch of station website update. All website design and maintenance. Daily writing and editing, photo manipulation and original graphics. Strategic graphic design including sales presentations and collateral. Wrote strategic promotions and marketing copy. Coached public speaking best practices. Prepared daily live read copy. Wrote and produced commercials. Public speaking and presentations. Engineered and hosted live media events. Program director, on-air personality.• Implemented re-branding strategies and tactics that ended a three-year ratings slide

Digital design and other media production services. Website design and development using Dreamweaver HTML editor, Photoshop. Contract writing assignments for numerous print publications on subjects such as business/finance and entertainment. Ghostwriting of business correspondence, sponsorship proposals. Consult on advertising strategies to facilitate new business for clients. Creative direction, graphic design, writing of ads, brochures and other collateral materials.

Leader of start-up ad agency and publishing company. Oversaw all planning, organizing, staffing, coordinating and controlling of operations for small business employing ten people. Administered marketing, accounting and finance areas. Implemented email marketing, online marketing, strategic graphic design, including sales presentations and collateral. Wrote brochures, press releases, promotional pieces and commercial copy for clients. Managed video productions such as television commercials. Consultant to major companies such as Pepsi, Bank One, local government agencies. Edited and published periodicals and contributed articles. Coordinated the scheduling, planning and implementation of events such as receptions, concerts, meetings, conferences, trade shows and fairs, press conferences, networking galas, grand openings, VIP events.

Wrote and edited news copy airing for Good Morning Arizona, one of the country's original long-form local morning newscasts, and the 11 a.m. newscast, Good Day Arizona. Rewrote copy from many sources (e.g. wire services, networks, newspaper, information provided by the assignment desk and reporters). Previewed videotape for inclusion in on-air presentation. Wrote stories to the video available. Logged incoming news feeds, files and searched news library tapes.

Developed and presented proactive, innovative ideas to promote how the team addresses local issues, including planning special events. Pitched stories to media via press release and direct contact. Represented the team on nonprofit boards and at community events. Booked and managed player appearances. Under the direction of the VP, Public Relations, asserted personal initiative to accomplish tasks or projects that fulfilled objectives of the organization.• Organized the “Do Arizona Tour” consisting of sponsored bus trips with players to conduct kids clinics in several Arizona rural cities. Secured sponsors, coordinated and planned tour logistics including photo shoots, and accommodations• Supervised production of TV commercials and PSAs featuring players, including scripting and editing• Contributing writer of articles for team magazine and newsletters• Initiated contact with community organizations to distribute tickets and create contact with players and management