Principal
CurrentAs the Principal of Lightning Man Promotions Inc./All-Actionsports.com, I direct all aspects of program development, event planning and marketing. I oversee everything including initial concept, production planning, and culture development. For over 20 years, I have worked closely with key clients and global brands, building a strong network of connections.I am known for developing innovative marketing campaigns and branding. For example, I pioneered lifestyle content components for several large-scale events including Lollapalooza, Ozzfest, and Dew Tour. As a primary architect of these components and many other programs of scale, I often directed teams of 100+ and identified unique ways to appeal to the target demographic of each event and marketing program.My role involves planning every detail including concept strategy, set design, audio, visual production, talent management, public relations, fiscal management and more.Additional projects include the Coors Light Maxim Model Search Party Tours, marketing events for Dennis Rodman/Crobar, 2018 and 2019 World Wake Surfing Championships, and Summit Outside at Powder Mountain.Key Accomplishments:• Consistently ensured profitability and leveraged leadership skills to boost revenue. • Developed processes and engaged in government contracting efforts through the system of awards management.• Founding partner of All-Actionsports.com, which expanded services and support for partner sports properties and tours.• Negotiated favorable contracts and established a profitable fee structure below industry average.• Attracted national and regional coverage for events and programs from US Weekly, NBC, CBS, Fox and myriad of print and digital outlets.
