Led Continuum Pedicure Spas, a subsidiary company of Earthlite, consisting of eighteen employees with direct oversight of Sales Manager, Warehouse Manager, Customer Service, Accounting, and HR. Comprising of products designed for a high-end customer base and several million in annual sales, Continuum occupied 24,000 sq. feet. Full responsibility for all bottom-line factors, organizational structure, budgets, financials, and strategic direction. Reported directly to the Earthlite CEO and CFO in California.Key Accomplishments & Responsibilities● Built mutually beneficial professional and personal relationships with key customers and distributors by focusing on consumer service, face-to-face meetings, understanding the needs of the client, and frequent communications.● Grew and maintained EBITDA during all revenue cycles by closely monitoring sales, cost of goods, and expenses and making necessary business decisions to deliver EBITDA at or near forecast.● Responsible for prompt month-end close, all financial statements, forecasts, and annual budget. Perform monthly financial evaluation of company results along with an executive summary outlining the factors which contributed to monthly performance.● Initiated and managed the development of two major product releases from concept through sales/marketing plans, and financial projections.● Spearheaded overhaul of sales department with new performance goals, a results-based bonus plan, and a focus on proactive selling strategies.● Analyze monthly revenue and cost of goods data to identify trends and track goals. Findings used to monitor ongoing sales and marketing initiatives, suggest pricing changes, target lagging customers with tailored promotions, and reward outperforming customers.● Increased output 8% without added resources by opening the lines of communication between warehouse and other departments, listening to all suggestions, and simplifying the assembly process.

Played a key role in all aspects of small business including sales, marketing, product development, finance, IT, HR, and operations. Navigated all the ups and downs of a business from startup to eventual sale. Handled the entire six-month due diligence process in preparation for the sale of Continuum to Earthlite. Preestablished accounting principles and business practices resulted in a flawless audit from RSM and a clean sale transaction.Key Accomplishments & Responsibilities● Responsible for all financial and accounting activities including statements, general journal entries, payroll, banking, AP, and AR. Filed monthly and quarterly taxes and worked directly with an outside CPA to file annual returns.● Initiated and managed a project to source major components for a new low-cost product in Asia. The product became a top seller within eighteen months and diversified our customer base thus reducing reliance on the high end of the market.● Successfully implemented MISYS software that lead to a 20% reduction in inventory without affecting lead times or production. Improved cash flow led to a reduction in the line of credit and built a surplus money market account.● Guided research and development with objectives to maintain our position as the industry leader, increase revenue, and improve quality. Grew from one high-end offering to an entire product line ranging in price points from $10,000 to $775.● Researched several CRM packages and implemented ACT! and Constant Contact for use in marketing, sales, and customer service. Greatly increased our ability to track sales, closure rates, opportunities, lead origination and customer service issues. Proper use of the software lead to a simplified and more efficient sales cycle, more accurate sales forecasts, and shorter customer service response times.● Spearheaded a complete update and rebranding of company website, catalog, photos, and trade show display.

Responsible for day-to-day operations, all financial activity, purchasing, sales, and marketing. Updated product line and intensive sales and marketing efforts lead to a three-fold increase in sales from $400,000 (2001) to $1,200,000 (2006). Primary markets for the back-lite signs were gaming casinos, retail stores and trade show display manufacturers. Part-time position from 2008 to 2013.