Tony King Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Lead projects related to consumer research and audience development for Turner’s linear and digital sports properties including NBA, MLB, NCAA, PGA, and NASCAR. Leverage various media, digital and social data sources including Nielsen, MRI, ComScore, Omniture and Sysomos to create storylines and recommendations for C-level executives and staff. Deliver consumer insights to business leads and teams which drive marketing strategy, programming decisions and strategic planning. Create presentations and one-sheets to communicate all results and findings. Manage budgets for research projects to ensure efficiency and to maximize deliverables. Accomplishments• Lead over twenty primary research studies including focus groups, product usability, tracking studies and consumer segmentation.• Direct the development of research methodology and led the creation of the survey tools and data analysis for all projects assigned. • Completed Turner’s People Leadership training program in November of 2014.

Managed the Atlanta Thrashers brand to support all facets of ticket sales through promotions, marketing tie-ins, media planning and advertising. Leveraged internal and external assets to develop marketing and sales strategies that fostered effective consumer engagement and drove successful ticket sales. Responsible for the development of creative web elements, print ads, radio/ TV spots and collateral that positively and proactively positioned the Thrashers brand in a highly competitive entertainment marketplace. Supervised and developed departmental staff. Accomplishments• Implemented seven ticket promotions and direct mail campaigns during the ’07-’08 season garnering over $700,000 in sales. • Created and executed the franchise’s first-ever marketing campaign for the NHL Stanley Cup Playoffs. The $350K campaign generated over two million media impressions and helped the company reach its sales targets for the post season.

Managed the network’s relationship with the Atlanta Hawks and Thrashers to generate promotional opportunities to drive tune in and support Turner South’s Ad Sales group. Leveraged network assets to generate media barters, external partnerships and consumer promotions. Collaborated with internal research department to create tools to measure brand awareness and consumer trends.Accomplishments• Developed a media partnership with the Atlanta Voice to create a food column featuring show host Marvin Woods, generating over $50,000 in incremental media and fostering the network’s multicultural marketing/ PR efforts. • Created a consumer survey to provide insights on the health of the Turner South brand and to generate a knowledge base on consumers in the footprint for marketing strategy, media planning and consumer outreach. Survey fielded in Dec. ‘05 to 700 consumers; presented results to upper management.

Developed and managed promotional events designated to produce distribution opportunities and generate brand awareness for Turner Classic Movies including: film screenings, mobile marketing promotions and media placement. Managed agencies and internal departments, directing the production of creative materials, media planning and network events. Supervised projects to ensure events met expectations, budgets and deadlines. Managed department’s administrative budget (annual outlay of $1.5 million). Accomplishments• Project manager for Lights Camera Classics, an interactive traveling film memorabilia exhibit. Partnered with Comcast in ’05 and DirecTV in ’04 to support network distribution goals. This multi-city tour generated over 2.5 million brand impressions (via spot cable, print, radio, outdoor and on-site attendance); produced $350,000 in incremental media value and secured twenty press hits (national trade/ local news and print).

Bachelor Of Arts (B.A.), Political Science

Mba, General Mangement

Activities and Societies: Sigma Beta Delta Honor Society

Ba, Poltical Science, Political Science And Government