Executive Brand Creative Director
CurrentResponsible for the 2018 rebranding of the "World Series of Fighting" company to the "Professional Fighters League" Designed & developed the new "PFL" brand architecture and corporate identity. Now globally recognized and distributed on ESPN. Including new logo, brand guidelines, website development, and new creative directions for all corporate, sponsor and media presentations for this start-up sports media, content development company as it redefines the Mixed Martial Arts landscape with a… Show more Responsible for the 2018 rebranding of the "World Series of Fighting" company to the "Professional Fighters League" Designed & developed the new "PFL" brand architecture and corporate identity. Now globally recognized and distributed on ESPN. Including new logo, brand guidelines, website development, and new creative directions for all corporate, sponsor and media presentations for this start-up sports media, content development company as it redefines the Mixed Martial Arts landscape with a new league format and an unprecedented $10M prize pool. Created, hired, and managed a new internal creative department while establishing new workflow processes of studio resources for production and social media platform development including assets for all digital and social channels. Supervised three designers creating all corporate and sponsorship presentations. Oversaw the development, production, and set design of all ribbon boards, LED displays, and assorted multi-media in venue creative assets for over 40 events in NYC (Madison Square Garden), NJ (Ocean's Casino Resort) , Washington DC ( ESA), FL ( Hard Rock Casino) and Bellagio Hotel (Las Vegas, NV) Show less